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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Content and Context Marketing | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company.
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Birgitta Edberg's curator insight, November 10, 2013 1:25 PM

Content Marketing yes, but the perfect plan dont exist.

Your dialouge and engagement meeting other individuals are personal and unique.

From around the web

Content and Context Marketing
Let People Find You Because You Share Great Content That Is Suitable For Different Context an Connections.
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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Content and Context Marketing | Scoop.it
Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015
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Content Marketing: Designing for Consumer Experience

Content Marketing: Designing for Consumer Experience | Content and Context Marketing | Scoop.it
Years ago, no one really cared if customers found your design enchanting, but today, designing for consumer experience is critical for engaging customers.
Birgitta Edberg's insight:

A Lean UX Design Process in an awesome infographic

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What is inbound marketing and why should you care?

What is inbound marketing and why should you care? | Content and Context Marketing | Scoop.it
So what is Inbound Marketing exactly? Inbound Marketing is focused on getting found by customers. Read this list of inbound tactics, stats and ideas!
Birgitta Edberg's insight:

Great reading about how content marketing is different from other forms of marketing.

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Content Marketing Speaks, But Are People Still Listening?

Content Marketing Speaks, But Are People Still Listening? | Content and Context Marketing | Scoop.it
Plenty of businesses are talking, but who's listening? You need to take action in your content marketing strategy to keep your readers from tuning you out.
Birgitta Edberg's insight:

Agree, questions and images are great to engage emotions and conversations.

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15 Ways Content Marketing Rocked Our World in 2014 [Examples]

15 Ways Content Marketing Rocked Our World in 2014 [Examples] | Content and Context Marketing | Scoop.it
The end of the year is always a great time to reflect on what we’ve learned, what we hope to improve, and what will drive us to keep progressing.
Birgitta Edberg's insight:

How GE and Caterpiller can be exciting visual content and other good examples of Content Marketing Rocked!

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78% of CMO's See Custom Content As The Future Of Marketing (Infographic)

78% of CMO's See Custom Content As The Future Of Marketing (Infographic) | Content and Context Marketing | Scoop.it
Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.
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Birgitta Edberg's curator insight, January 5, 5:31 PM

Here is a great Infographic of statistics of how CMO:s look at Content Marketing. Sometimes CMO:s forget the value of content comes from the conversation between peers, Remember it´s about relations:-) 

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The Inbound Wrap-Up » Week Ending May 17th -

The Inbound Wrap-Up » Week Ending May 17th - | Content and Context Marketing | Scoop.it
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
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The Internet of Things: In action

The Internet of Things: In action | Content and Context Marketing | Scoop.it
By 2015, six billion objects in the world will be connected to the internet. While it may seem tricky to grasp as a concept, the internet of things is nothing simpler, and more stunning, than objects being connected to the internet.
Birgitta Edberg's insight:

Amazing!

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Scale Your Marketing Agency by Outsourcing Your Inbound Marketing Activities

Scale Your Marketing Agency by Outsourcing Your Inbound Marketing Activities | Content and Context Marketing | Scoop.it
Scale Your Marketing Agency by Outsourcing Your Inbound Marketing Activities http://t.co/k09NwhONuu #marketingagency #inboundmarketing
Birgitta Edberg's insight:

Build network of creative people to create content that understand the community context.

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Thomas Wooldridge's comment, April 9, 2013 7:19 AM
I would ask the people in your tribe to help you. they will gladly step up
Birgitta Edberg's comment, April 9, 2013 4:36 PM
I'm happy about that.
Robert Kempster's comment, April 9, 2013 8:38 PM
It sure would be great if it goes down like that.
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5 Tips for Turning SlideShare Into a Lead-Generating Machine

5 Tips for Turning SlideShare Into a Lead-Generating Machine | Content and Context Marketing | Scoop.it
Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation – and...
Birgitta Edberg's insight:

Share your expertise in SlideShare. It's a social community with 60 million monthly unique visitors.

 

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Mike Ellsworth's curator insight, April 2, 2013 9:56 AM

Good advice for using Slideshare effectively.

Birgitta Edberg's comment, April 9, 2013 4:39 PM
Thx Mike for sharing.
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Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions

Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions | Content and Context Marketing | Scoop.it
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media.
Kraft Foods has over 1 million people who request and pay to receive its print magazine, Kraft Food & Family.
Birgitta Edberg's insight:

The Future of Marketing is to Create Content Like a Media Company. If Its Good Content You Get Subscribers.

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Mike Ellsworth's curator insight, April 4, 2013 10:48 PM

Yes, subscriptions are still important in the social media age - finding people who want to hear from you again and again can be powerful. Just don't forget that relationships are the most powerful aspect of social media, so do more than push content. Engage.

Birgitta Edberg's comment, April 9, 2013 4:41 PM
Great if people interested in your content find it when they need it.
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10 Ways to Drive Instant Results With Inbound Marketing

10 Ways to Drive Instant Results With Inbound Marketing | Content and Context Marketing | Scoop.it
See how inbound marketing can drive immediate results for your business.
Birgitta Edberg's insight:

10 Hands on Tip To Drive Instant Resultats With Inbound Marketing. Is it possible?

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10 Ways Inbound Marketing Drives Results This Month

10 Ways Inbound Marketing Drives Results This Month | Content and Context Marketing | Scoop.it
The idea of Inbound marketing comes along with very specific expectations - getting found, getting leads and closing sales. The beautiful ... ... looking for educational content.
Birgitta Edberg's insight:

Getting found, getting leads and closing sales - pull marketing a mindset

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Peter Thiel Is Wrong About Lean Startups

Peter Thiel Is Wrong About Lean Startups | Content and Context Marketing | Scoop.it
 Before I dive into the many ways that Peter Thiel gets the lean methodology as wrong as a glowing review of 50 Shades of Grey, let me say this: He is one incredibly savvy dude.
Birgitta Edberg's insight:

MVP makes it concrete, giving potential users and customers something they can react to -positive or negative— to help you understand what will work.

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Why Influencer Marketing is the New Content King [Infographic]

Why Influencer Marketing is the New Content King [Infographic] | Content and Context Marketing | Scoop.it
Influencer marketing is the new endorsement model that enables brands to connect with consumers and establish trust.
Birgitta Edberg's insight:

Great Infographic with statistics about Influencers Impact on peers.

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Content and Context Marketing | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
Birgitta Edberg's insight:

Great way to reduce editing time for your blog. Favorite tool HubSpot’s Blog Topic Generator.

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14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success | Content and Context Marketing | Scoop.it
I’ll admit it. I have a love-hate relationship with checklists (and templates, which we shared in yesterday’s post). On one hand, I thrive on process and consistency.
Birgitta Edberg's insight:

A great multi list of check out when working with Content Marketing!

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Content and Context Marketing | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company.
more...
Birgitta Edberg's curator insight, November 10, 2013 1:25 PM

Content Marketing yes, but the perfect plan dont exist.

Your dialouge and engagement meeting other individuals are personal and unique.

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I/Overload?

I/Overload? | Content and Context Marketing | Scoop.it
Did Google’s conference succeed? It launched dozens of products and services in its 205-minute keynote, but did the world understand them? I saw some of the smartest journalists in technology struggling to handle the information density.
Birgitta Edberg's insight:

Information overload or a filter failure?

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Autodesk buys Tinkercad, saving the easy to use Web-based 3D modeling tool from closure

Autodesk buys Tinkercad, saving the easy to use Web-based 3D modeling tool from closure | Content and Context Marketing | Scoop.it
Autodesk is doubling down on easy-to-use 3D design software after it announced the acquisition of Tinkercad for an undisclosed sum.
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Inbound Marketing | Art of Inbound Marketing & Design

Inbound Marketing | Art of Inbound Marketing & Design | Content and Context Marketing | Scoop.it
Learn how Inbound Marketing is different from traditional marketing. (By providing educational content, especially through the internet, you can now reach your audience on their terms.
Birgitta Edberg's insight:

Want to know the difference between Inbound and Outbound Marketing? Take a moment and read this educational article

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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Content and Context Marketing | Scoop.it
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.
Birgitta Edberg's insight:

To plan is important, so is the realtime mindset to interact and respond in social media. It's social. That builds trusted relations and influence.

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Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video

Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video | Content and Context Marketing | Scoop.it
Digital Now Accounts for 57% of Daily Media Consumption Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with...
Birgitta Edberg's insight:
Brand Videos Increasingly Valuable to Decision Making Consumers
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Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs | Integrated Brand Communications

Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs | Integrated Brand Communications | Content and Context Marketing | Scoop.it
As the consumer becomes more accustomed to immediate access to information, marketers are faced with a mounting challenge: how to capture attention and improve engagement.
Birgitta Edberg's insight:

Make the Content Searcable Snackable and Shareable

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How Context Strengthens Your Entire Marketing Funnel

How Context Strengthens Your Entire Marketing Funnel | Content and Context Marketing | Scoop.it
How context can be applied to every stage in your funnel -- making your marketing all the more powerful. ... All inbound marketing, all the time.HubSpot makes marketing software people love ... in aggregate.
Birgitta Edberg's insight:

Learn how context can be applied to throughout the different stages of your lead and sales funnel.

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