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Inbound Marketing | Art of Inbound Marketing & Design

Inbound Marketing | Art of Inbound Marketing & Design | Content and Context Marketing | Scoop.it
Learn how Inbound Marketing is different from traditional marketing. (By providing educational content, especially through the internet, you can now reach your audience on their terms.
Birgitta Edberg's insight:

Want to know the difference between Inbound and Outbound Marketing? Take a moment and read this educational article

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Content and Context Marketing
Let People Find You Because You Share Great Content That Is Suitable For Different Context an Connections.
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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Content and Context Marketing | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company.
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Birgitta Edberg's curator insight, November 10, 2013 1:25 PM

Content Marketing yes, but the perfect plan dont exist.

Your dialouge and engagement meeting other individuals are personal and unique.

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I/Overload?

I/Overload? | Content and Context Marketing | Scoop.it
Did Google’s conference succeed? It launched dozens of products and services in its 205-minute keynote, but did the world understand them? I saw some of the smartest journalists in technology struggling to handle the information density.
Birgitta Edberg's insight:

Information overload or a filter failure?

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Autodesk buys Tinkercad, saving the easy to use Web-based 3D modeling tool from closure

Autodesk buys Tinkercad, saving the easy to use Web-based 3D modeling tool from closure | Content and Context Marketing | Scoop.it
Autodesk is doubling down on easy-to-use 3D design software after it announced the acquisition of Tinkercad for an undisclosed sum.
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Inbound Marketing | Art of Inbound Marketing & Design

Inbound Marketing | Art of Inbound Marketing & Design | Content and Context Marketing | Scoop.it
Learn how Inbound Marketing is different from traditional marketing. (By providing educational content, especially through the internet, you can now reach your audience on their terms.
Birgitta Edberg's insight:

Want to know the difference between Inbound and Outbound Marketing? Take a moment and read this educational article

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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Content and Context Marketing | Scoop.it
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.
Birgitta Edberg's insight:

To plan is important, so is the realtime mindset to interact and respond in social media. It's social. That builds trusted relations and influence.

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Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video

Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video | Content and Context Marketing | Scoop.it
Digital Now Accounts for 57% of Daily Media Consumption Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with...
Birgitta Edberg's insight:
Brand Videos Increasingly Valuable to Decision Making Consumers
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Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs | Integrated Brand Communications

Insight from the Content Marketing Summit: The Three S Model for Content Success | SmartBlogs | Integrated Brand Communications | Content and Context Marketing | Scoop.it
As the consumer becomes more accustomed to immediate access to information, marketers are faced with a mounting challenge: how to capture attention and improve engagement.
Birgitta Edberg's insight:

Make the Content Searcable Snackable and Shareable

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How Context Strengthens Your Entire Marketing Funnel

How Context Strengthens Your Entire Marketing Funnel | Content and Context Marketing | Scoop.it
How context can be applied to every stage in your funnel -- making your marketing all the more powerful. ... All inbound marketing, all the time.HubSpot makes marketing software people love ... in aggregate.
Birgitta Edberg's insight:

Learn how context can be applied to throughout the different stages of your lead and sales funnel.

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78% of CMO's See Custom Content As The Future Of Marketing (Infographic)

78% of CMO's See Custom Content As The Future Of Marketing (Infographic) | Content and Context Marketing | Scoop.it
Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.
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The Inbound Wrap-Up » Week Ending May 17th -

The Inbound Wrap-Up » Week Ending May 17th - | Content and Context Marketing | Scoop.it
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
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The Internet of Things: In action

The Internet of Things: In action | Content and Context Marketing | Scoop.it
By 2015, six billion objects in the world will be connected to the internet. While it may seem tricky to grasp as a concept, the internet of things is nothing simpler, and more stunning, than objects being connected to the internet.
Birgitta Edberg's insight:

Amazing!

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Scale Your Marketing Agency by Outsourcing Your Inbound Marketing Activities

Scale Your Marketing Agency by Outsourcing Your Inbound Marketing Activities | Content and Context Marketing | Scoop.it
Scale Your Marketing Agency by Outsourcing Your Inbound Marketing Activities http://t.co/k09NwhONuu #marketingagency #inboundmarketing
Birgitta Edberg's insight:

Build network of creative people to create content that understand the community context.

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Thomas Wooldridge's comment, April 9, 2013 7:19 AM
I would ask the people in your tribe to help you. they will gladly step up
Birgitta Edberg's comment, April 9, 2013 4:36 PM
I'm happy about that.
Robert Kempster's comment, April 9, 2013 8:38 PM
It sure would be great if it goes down like that.
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5 Tips for Turning SlideShare Into a Lead-Generating Machine

5 Tips for Turning SlideShare Into a Lead-Generating Machine | Content and Context Marketing | Scoop.it
Guest blog contributor Jason Miller knows the ins and outs of marketing: He is the social media strategist at Marketo, responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for lead generation – and...
Birgitta Edberg's insight:

Share your expertise in SlideShare. It's a social community with 60 million monthly unique visitors.

 

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Mike Ellsworth's curator insight, April 2, 2013 9:56 AM

Good advice for using Slideshare effectively.

Birgitta Edberg's comment, April 9, 2013 4:39 PM
Thx Mike for sharing.
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Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions

Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions | Content and Context Marketing | Scoop.it
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media.
Kraft Foods has over 1 million people who request and pay to receive its print magazine, Kraft Food & Family.
Birgitta Edberg's insight:

The Future of Marketing is to Create Content Like a Media Company. If Its Good Content You Get Subscribers.

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Mike Ellsworth's curator insight, April 4, 2013 10:48 PM

Yes, subscriptions are still important in the social media age - finding people who want to hear from you again and again can be powerful. Just don't forget that relationships are the most powerful aspect of social media, so do more than push content. Engage.

Birgitta Edberg's comment, April 9, 2013 4:41 PM
Great if people interested in your content find it when they need it.
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10 Ways to Drive Instant Results With Inbound Marketing

10 Ways to Drive Instant Results With Inbound Marketing | Content and Context Marketing | Scoop.it
See how inbound marketing can drive immediate results for your business.
Birgitta Edberg's insight:

10 Hands on Tip To Drive Instant Resultats With Inbound Marketing. Is it possible?

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10 Ways Inbound Marketing Drives Results This Month

10 Ways Inbound Marketing Drives Results This Month | Content and Context Marketing | Scoop.it
The idea of Inbound marketing comes along with very specific expectations - getting found, getting leads and closing sales. The beautiful ... ... looking for educational content.
Birgitta Edberg's insight:

Getting found, getting leads and closing sales - pull marketing a mindset

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