Models to Incorporate Content Strategy and Content Marketing in teh Enterprise.
Content Marketing is in high demand, as every company has now realized they are media companies. They must orchestrate content in harmoy -or risk marketplace cacophony.
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Content Curation, contenidos 2.0, journalism 2.0, new media, content marketing
Curated by
Silvia Garayoa
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The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?
Silvia Garayoa's insight:
Publishers are creating internal ad agencies. Delete the scoop?
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Putting content curation front and centre in your content marketing planning. Content Curation can deliver on multiple marketing objectives.
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Recruiting former journalists can offer many benefits for a company's marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask befo...
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If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. Delete the scoop?
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Muchas empresas aún no son conscientes de esta necesidad y no entienden por qué deben invertir tiempo y dinero en crear y alimentar el blog de la empresa. Pensando en SEO, hay unas cuantas razones para no dudarlo nunca más. Delete the scoop?
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Las empresas están dedicando un promedio del 12% de sus presupuestos en marketing de contenidos, según un estudio de Ad Age... Delete the scoop?
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The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. Another standout from the survey found that 90% of respondents are doing some form of content marketing, but are not necessarily doing it correctly. Delete the scoop?
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Whatever level you are at when it comes to content marketing –- beginner, intermediate or advanced – it is important to know (and master) the fundamentals. Here is an A to Z guide to content market... Via Eva Sanagustin Delete the scoop?
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El concepto de curación de contenidos empieza a popularizarse desde un post del especialista en marketing digital Rohit Bhargava en el año 2009. Según describe Bhargava, “la curación de contenidos consiste en buscar, agrupar, organizar y compartir el contenido más relevante de un determinado tema, transformándolo en conocimiento”. Hay 5 modelos: Agregación, Destilación, Elevación, Mashup y Cronología. Via L. García Aretio Delete the scoop?
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¿Sientes que, gracias a Internet, dispones de toda la información que necesitas pero no sabes muy bien cómo seleccionar la que de verdad te interesa? Síndorme de Sobrecarga Informativa Via Manolo Espinosa Delete the scoop?
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Many marketers are searching for innovative ideas for 2013. In that spirit, here's a list of content marketing ideas you may want to execute for next year. Delete the scoop?
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En la era post-Penguin la estrategia más segura para conseguir popularidad es invirtiendo en una estrategia de contenidos. Generando un contenido no solo bueno sino extraordinario.
Silvia Garayoa's insight:
Recursos: Calendario editorial, Dashboard de Analytics, Content Mkt Tools Delete the scoop?
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En el tiempo que tardas en leer este artículo sobre curación de contenidos posiblemente aparezcan unos cuantos de miles más sobre este mismo tema. Delete the scoop?
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Steve Rubel, who had been executive vice president for global strategy and insights at Edelman in New York, is being named the agency’s chief content strategist. Delete the scoop?
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My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues. You can think of it as a towering tsunami of content, or as a massive bubble of content inflation. Just as inflation devalues currencies, content inflation is devaluing content. Via gdecugis, catspyjamasnz 
gdecugis's comment,
February 19, 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment,
March 3, 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
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Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love. Via Eva Sanagustin Delete the scoop?
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A continuación vamos a repasar una serie de herramientas que sirven para justamente este propósito, crear infografías fácilmente sin demasiado problema. Via Eva Sanagustin Delete the scoop?
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more spending is flowing toward content marketing, yet many advertisers don't fully understand how to do it or how to measure it. Delete the scoop?
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Juliet Stott outlines 8 content marketing resolutions for the New Year to give marketers a fresh start to 2013 Delete the scoop?
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The world’s leading brands are realizing that in today’s advertising-saturated world, it can be hard to get noticed. Web readers aren’t looking for more advertisements; they’re looking for engaging, relevant content. Delete the scoop?
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Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration: news feeds, social media, archive databases, google alerts, crowdsourcing, email newsletters... and others. Delete the scoop?
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¿Dedicas poco tiempo a los contenidos o los subcontratas porque no crees que debas dedicarles tanto esfuerzo? ¿Piensas que los contenidos son el “hermano menor” de tu estrategia online? A continuación verás 9 errores que pueden ser las causas más comunes de esa percepción equivocada.. Delete the scoop?
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