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*Content-A*
Content Curation, contenidos 2.0, journalism 2.0, new media, content marketing
Curated by Silvia Garayoa
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Basic Writing Tips for PR Pros

My friend Megan Parker of Finn Partners (also an ex-coworker at a PR firm) got in touch with me over email to ask for some PR writing tips. I haven't had a lot of time to blog lately, so I figured ...
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Infografía sobre el Marketing de Contenidos

Infografía sobre el Marketing de Contenidos | *Content-A* | Scoop.it
Según un estudio de Brightcove, el 93% de las empresas B2B confían en el marketing de contenidos para construir su marca y generar demanda.
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Content Strategy (Estrategia de contenidos) | seocom.es

Content Strategy (Estrategia de contenidos) | seocom.es | *Content-A* | Scoop.it

En la era post-Penguin la estrategia más segura para conseguir popularidad es invirtiendo en una estrategia de contenidos. Generando un contenido no solo bueno sino extraordinario.

Silvia Garayoa's insight:

Recursos: Calendario editorial, Dashboard de Analytics, Content Mkt Tools

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Curación de contenidos: el anticipo de la Web Semántica

Curación de contenidos: el anticipo de la Web Semántica | *Content-A* | Scoop.it
En el tiempo que tardas en leer este artículo sobre curación de contenidos posiblemente aparezcan unos cuantos de miles más sobre este mismo tema.
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Edelman Names Executive for New Content Role

Steve Rubel, who had been executive vice president for global strategy and insights at Edelman in New York, is being named the agency’s chief content strategist.
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How the bubble of Content Creation increases the value of Content Curation

How the bubble of Content Creation increases the value of Content Curation | *Content-A* | Scoop.it

My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues.

You can think of it as a towering tsunami of content, or as a massive bubble of content inflation.

Just as inflation devalues currencies, content inflation is devaluing content.


Via Guillaume Decugis, catspyjamasnz
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Guillaume Decugis's comment, February 19, 2013 4:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment, March 3, 2013 7:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
Tagmotion's curator insight, March 3, 2013 8:01 PM

See my comment in the stream.

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8 Ways to Discover Valuable Social Media Content | Social Media Examiner

8 Ways to Discover Valuable Social Media Content | Social Media Examiner | *Content-A* | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.

Via Eva Sanagustin
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Cómo crear infografías online

Cómo crear infografías online | *Content-A* | Scoop.it
A continuación vamos a repasar una serie de herramientas que sirven para justamente este propósito, crear infografías fácilmente sin demasiado problema.

Via Eva Sanagustin
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Marketers Look to Solve the How and Why of Content Creation | News - Advertising Age

Marketers Look to Solve the How and Why of Content Creation | News - Advertising Age | *Content-A* | Scoop.it
more spending is flowing toward content marketing, yet many advertisers don't fully understand how to do it or how to measure it.
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A content marketer's New Year's resolution checklist

A content marketer's New Year's resolution checklist | *Content-A* | Scoop.it
Juliet Stott outlines 8 content marketing resolutions for the New Year to give marketers a fresh start to 2013
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6 rules for a successful content marketing campaign - Content Marketing

6 rules for a successful content marketing campaign - Content Marketing | *Content-A* | Scoop.it

The world’s leading brands are realizing that in today’s advertising-saturated world, it can be hard to get noticed.  Web readers aren’t looking for more advertisements; they’re looking for engaging, relevant content.

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14 Sources for Content Curation Inspiration

14 Sources for Content Curation Inspiration | *Content-A* | Scoop.it

Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration: news feeds, social media, archive databases, google alerts, crowdsourcing, email newsletters... and others.

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9 errores de Contenido Web que cometen las empresas | Social Media Blog. Marketing online y redes sociales.

¿Dedicas poco tiempo a los contenidos o los subcontratas porque no crees que debas dedicarles tanto esfuerzo? ¿Piensas que los contenidos son el “hermano menor” de tu estrategia online? A continuación verás 9 errores que pueden ser las causas más comunes de esa percepción equivocada..

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The Magic of Graphic Recording: Turning Live Talks into Visual Content

The Magic of Graphic Recording: Turning Live Talks into Visual Content | *Content-A* | Scoop.it
Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how ma...
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Altimeter Open Research: Organizing for Content Marketing

Altimeter Open Research: Organizing for Content Marketing | *Content-A* | Scoop.it

Models to Incorporate Content Strategy and Content Marketing in teh Enterprise.

Content Marketing is in high demand, as every company has now realized they are media companies. They must orchestrate content in harmoy -or risk marketplace cacophony.

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Can Content Marketing Save Journalism?

Can Content Marketing Save Journalism? | *Content-A* | Scoop.it
The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?
Silvia Garayoa's insight:

Publishers are creating internal ad agencies.

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23 ideas for content curation - Smart Insights Digital Marketing Advice

23 ideas for content curation - Smart Insights Digital Marketing Advice | *Content-A* | Scoop.it
Putting content curation front and centre in your content marketing planning. Content Curation can deliver on multiple marketing objectives.
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6 Questions Content Marketers Should Ask Before Hiring a Journalist

6 Questions Content Marketers Should Ask Before Hiring a Journalist | *Content-A* | Scoop.it
Recruiting former journalists can offer many benefits for a company's marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask befo...
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La combinación de técnicas digitales y offline genera grandes oportunidades para el B2B

La combinación de técnicas digitales y offline genera grandes oportunidades para el B2B | *Content-A* | Scoop.it
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Content Marketing Lessons from Coca-Cola - The Bureau - NewsCred Blog

Content Marketing Lessons from Coca-Cola - The Bureau - NewsCred Blog | *Content-A* | Scoop.it
If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola.
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Por qué tu Blog beneficia al SEO de tu web

Por qué tu Blog beneficia al SEO de tu web | *Content-A* | Scoop.it

Muchas empresas aún no son conscientes de esta necesidad y no entienden por qué deben invertir tiempo y dinero en crear y alimentar el blog de la empresa. Pensando en SEO, hay unas cuantas razones para no dudarlo nunca más.

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El marketing de contenidos alcanza el 12% de los presupuestos de las empresas

El marketing de contenidos alcanza el 12% de los presupuestos de las empresas | *Content-A* | Scoop.it
Las empresas están dedicando un promedio del 12% de sus presupuestos en marketing de contenidos, según un estudio de Ad Age...
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The Contentious State of B2B Content Marketing [Infographic] | Business 2 Community

The Contentious State of B2B Content Marketing [Infographic] | Business 2 Community | *Content-A* | Scoop.it

The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. Another standout from the survey found that 90% of respondents are doing some form of content marketing, but are not necessarily doing it correctly.

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The A to Z guide to content marketing

The A to Z guide to content marketing | *Content-A* | Scoop.it
Whatever level you are at when it comes to content marketing –- beginner, intermediate or advanced – it is important to know (and master) the fundamentals. Here is an A to Z guide to content market...

Via Eva Sanagustin
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Los 5 modelos de curación de contenidos según Rohit Bhargava (por Miguel Lluva)

Los 5 modelos de curación de contenidos según Rohit Bhargava (por Miguel Lluva) | *Content-A* | Scoop.it

El concepto de curación de contenidos empieza a popularizarse desde un post del especialista en marketing digital Rohit Bhargava en el año 2009. Según describe Bhargava, “la curación de contenidos consiste en buscar, agrupar, organizar y compartir el contenido más relevante de un determinado tema, transformándolo en conocimiento”. Hay 5 modelos:  Agregación, Destilación, Elevación, Mashup y Cronología.


Via L. García Aretio
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