Contenidos digitales

Muy buena recopilación de herramientas que permiten gestionar contenidos!

Tabla comparativa con multitud de herramientas de Curación de Contenidos.

Este cuadro comparativo es parte de un artículo de noticias IT francés sobre Herramientas de Curación: "Le Guide de la Curación": http://pro.01net.com/editorial/529626/le-guide-de-la-curation- (3)-les-outils /

Content curation is as important as finding the information in the first place.  Blogs possibilities for co-ordinating digital content curation.

Blogs can be excellent curation tools.  Ask me, the woman who is saying goodbye to over 20+ Posterous blogs (public, private, shared) as Posterous shuts down at the end of April.

Thinking through curation with excerpted content and your composition on these two platforms is helpful.  ~  Deb

Interesante artículo de Nancy Mesias en "MakeUseOf" que puede servir como buena introducción para los que estén comenzando en este apasionante mundo de la  Content Curation.

Presentación a fines educativos de la Curación de Contenidos. Los 12 pecados capitales no tienen desperdicio y nos impulsan a mejorarnos en la profesionalización.

Apresentação dobre curadoria de conteúdos. Mostra alguns aspectos importantes para um curador.

Organizar.

Muy buen glosario!

Ook veel tools die je kunt gebruiken voor content curation in het onderwijs.

A deep guide to content curation assembled by Joyce Valenza and Deb Kachel.  Follow the experts to learn! 

Es una competencia de gran valor y relevancia hoy día:tener factor crítico de selección de contenidos,discernimiento:frente a la gran cantidad de información a la que los estudiantes y jóvenes tienes acceso ,gracias a las TIC!

“If everyone can speak, to whom should I listen?” and “... how can I get heard?” #communication #content

Teaching the important skills of information management. A thought provoking article.

Mas bases para elaborar el PLE docente: curacion de contenidos.

Curaduria de contenidos para docentes.

Curaduria de contenidos para docentes.

PublishThis is an "enterprise-level" news curation platform which provides extensive features to gather, collect and filter content from the web and from social channels, while providing a full array of tools to curate, edit, repurpose and publish the newly curated content to web sites, blogs, newsletters and social media.

"After the discovery stage PublishThis customers can take the filtered material and begin using the curation tools to quickly create customized content which can then be fed to company websites, email newsletters, apps and social media feeds.

The tools include a new WordPress plugin as well as a white labeled hosting model allowing companies to add their own widgets and other content modules into their pages. 

The platform also has an analytics component which provides click data and performance insights based on the content a company owns, as well as third party materials.

PublishThis generates revenue by licensing its software to companies on an annual basis through a three-tiered model. Kumin would not go into specifics but prices range from the low five-figures into the six-figure range and depend on the amount of sites, brands and content a company needs to manage."

Source: Betakit

No public pricing info available.

Useful links to chek:

Check this video: http://vimeo.com/48609445

Existing clients: http://www.publishthis.com/solutions/clients/

Request a demo: http://www.publishthis.com/platform/request-a-demo/

FAQ: http://www.publishthis.com/platform/faqs/

More info: http://www.publishthis.com/

* Comprehensive map of content curation tools: http://bit.ly/ContentCurationUniverse

see also http://www.scoop.it/t/content-curation-tools/p/2673495798/publishthis-gives-content-new-life-cmswire

Intelligent content curation platforms operating off interest and social graphs will do much of the leg work autonomously discovering, curating and feeding aggregated content into specialized interest publication channels leaving the last mile for optimizing to the curator to add value and leverage the content. 

Online commerce engines can take advantage of the same process and data mining platforms by aggregating relevant user generated content with their own content that may include trusted testimonials from people in your relevant trusted network that talk about the product or service and their experience. This increases authenticity and trust for the Commerce engine’s offering. A bit like where Amazon is going with its relevance engine or M.S. Bing with it's experts that pop up beside search results based on relevant expertise and reputation to the topic you’re searching. 

Advances in mass data processing technology, data science, social media and cloud processing / storage make big data an important paradigm shift that will be transformative to the business landscape and one to be strategically evaluated. 

Advances in mass data processing technology, data science,  social media and cloud processing / storage make big data an important paradigm shift that is will be transformative to business landscape and one to be strategically evaluated. Discover - Curate - Feed - Optimise is a great infographic framework on which to think about any business and how big data may offer out of the box thinking to evaluate opportunities or disruptive risks. 

Cuando navegamos por la red podemos ver artículos buenos y no tan buenos. La calidad es muy importante a la hora de publicar contenidos. Estas infografías nos muestran algunos consejos que hay que tener en cuenta antes de publicar información en internet.

Me encanta!!

Nancy Messieh on MakeUseOf has a good introductory article for those interested in find out more about personal content sharing and content curation. 

If you are new to these topics and are wondering what picking out good content and sharing it with others truly involves, this article showcases four different approaches and seven tools that can be used to get your feet wet.

From RSS to link bundles, Storify, Clipboard, Annotary, Pinterest and Scoop.it this is a very basic but nonetheless useful introduction to these approaches and tools.

Informative. 6/10

Full article: http://www.makeuseof.com/tag/curation/

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.

Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  

BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 

Link is to an excellent Guillaume post linked to another great curation post. 

Actualmente cuentan con más de 1300 aplicaciones web clasificadas por categorías, aplicaciones que podrán dentro de poco ampliarse con los propios enlaces informados por los usuarios. Es posible seguir la actividad de otras personas y así conocer o comentar sobre aplicaciones de nuestro interés, ayudando a divulgar herramientas que puedan ser utiles para personas que realizan tareas semejantes a las nuestras.

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