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Why Startups Need Design Students

Why Startups Need Design Students | Conteaxtualized communications | Scoop.it
Former RISD President John Maeda's new gig connects young designers with Silicon Valley mentorship. (Why startups need design students.

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4 Amazing Startups Marketers Need to Watch in 2014

4 Amazing Startups Marketers Need to Watch in 2014 | Conteaxtualized communications | Scoop.it
At the end of the year, Venture Beat posted an article titled “26 amazing startups you need to watch in 2014“. I’m a big fan of start-ups, so I read the piece and was struck by how many of these ideas could be the next big thing for marketers.

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Protect Your Practice with Social Customer Service

Protect Your Practice with Social Customer Service | Conteaxtualized communications | Scoop.it

The typical Botox treatment will last 3–6 months; Juvederm, 6 months or more depending on where it’s injected.

 

The effects of a bad customer service experience? A lot longer than that. In fact, as this infographic from Zendesk suggests, a significant proportion (39%) of people will avoid using a company for 2 or more years after having a poor experience with them:

More to the point, perhaps, the people most likely to be soured on a company included women (45%), Gen Xers (54%) and those from high-income households (79%) – groups which represent an outsized proportion of most aesthetic procedures.

 

Ten years ago, that might not have been such a big deal. After all, what’s the impact of one lost patient and the few people she might tell? These days, though, it’s huge because there’s a good chance that unhappy patient will share her experience with others via social media and/or an online review.

And since 88% of respondents in the Zendesk survey said they were influenced by online reviews, it’s clear that the impact — on your reputation, your surgical calendar and the long-term health of your practice — can be significant.

Bottom line: While good customer service is always a good idea, it’s even more important when things go bad.

Doctor Takeaway

While most online reviews are positive, social media now gives negative ones an almost unlimited shelf life. Hence, it’s more important than ever to respond quickly, professionally and in a way that demonstrates that you’re sincerely trying to resolve the problem. When appropriate, doing so via social media — staying mindful of patient privacy, of course — can not only prompt the original reviewers to revise their opinions but can also provide insights into your practice philosophy and ongoing commitment to your patients’ satisfaction for everyone else listening in.


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Jane Neumiller-Bustad's curator insight, January 9, 2014 4:01 PM

So true - the power of social media amplifies potentially any customer service transaction.

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The 10 Commandments of Great Guest Posting

The 10 Commandments of Great Guest Posting | Conteaxtualized communications | Scoop.it

What follows is a simple guide to building a scalable guest posting process without ruining the internet for everyone else. 
t-posting/80845/#QDp6SiySkurUJyYy.99


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5 Branding Tips for Your Next Nonprofit Fundraising Campaign

5 Branding Tips for Your Next Nonprofit Fundraising Campaign | Conteaxtualized communications | Scoop.it

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. An excellent example of a nonprofit with a well-known brand that helped one of its major campaigns is GiveCorps, which recently had a Giving Tuesday campaign called BmoreGivesMore.

 

The consistency of the branding for GiveCorps proved to substantially aid its messaging and helped form strategic partnerships with like brands. The end result of these efforts? Well, the organization raised $5.7M in one day (yep, one day).

 

Let's break down the organization to see exactly who they are and what has made them such a success -- including its branding techniques....


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Jeff Domansky's curator insight, January 12, 2014 10:53 AM

Discover the branding techniques used by GiveCorps during its Giving Tuesday campaign that your nonprofit may want to consider.

Gabriel Reynoso's curator insight, January 13, 2014 1:29 AM

You can always count on Hubspot to surmise the latest and greatest content to heighten your understanding. Check out these key branding examples to illumunate your next fundraising campaign.

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Five Ways To Use Twitter’s Favorite Button - AllTwitter

Five Ways To Use Twitter’s Favorite Button - AllTwitter | Conteaxtualized communications | Scoop.it

If all you do on Twitter is send tweets and retweet, you’re missing out on a significant – and very useful – aspect of the network: favoriting.

 

The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting. But it’s growing in popularity, as more users figure out ways to make favorites work for them.

 

We’ve written before about how to use favorites, but since these little yellow stars pack quite a powerful punch, we’ve rounded up five more ways to use favorites, as recommended by real Twitter power users....


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Jeff Domansky's curator insight, January 12, 2014 10:21 AM

@Lauren_Dugan shows how Twitter's Favorite button can be a valuable strategic social media and networking tool. Recommended reading.

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The Right Time May Be the Wrong Time to Publish Social Media Content

The Right Time May Be the Wrong Time to Publish Social Media Content | Conteaxtualized communications | Scoop.it
There are a huge number of articles about when to publish social media content to maximize impressions and engagement.

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Infographic: A Field Guide to Navigating Social Media - Marketing Technology Blog

Infographic: A Field Guide to Navigating Social Media - Marketing Technology Blog | Conteaxtualized communications | Scoop.it
Infographic: A Field Guide to Navigating Social Media by Douglas Karr on Marketing Technology Blog

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11 Essential Ingredients Every Blog Post Needs - Copyblogger

11 Essential Ingredients Every Blog Post Needs - Copyblogger | Conteaxtualized communications | Scoop.it

So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly....But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.


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Jeff Domansky's curator insight, January 5, 2014 10:09 AM

Use this blogging checklist from Demian Farnsworth to improve your postsposts.

Samantha Mackay's curator insight, January 5, 2014 2:40 PM

Making Your blog post kick!

Marc Kneepkens's curator insight, January 5, 2014 9:46 PM

Yes, keep this list handy when writing content.

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Five Top Social Media Management Dashboards For 2014 Reviewed

Five Top Social Media Management Dashboards For 2014 Reviewed | Conteaxtualized communications | Scoop.it

Whether you’re an Internet Marketer or the owner of a business with an online presence, you probably know how tedious and time-consuming it is to manage all of your social media accounts as well as networks.

 

That’s where social media management dashboards come in. With such a dashboard, one can manage all of their social media accounts simultaneously. Here are reviews of the five top social media management dashboards for 2014....


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Jeff Domansky's curator insight, January 5, 2014 10:32 AM

5 great social media tools reviewed. Pick one to help you work more efficiently in 2014.

Samantha Mackay's curator insight, January 5, 2014 2:39 PM

We all need a social media manager and its good to see the different options available.

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Lisa Nielsen: The Innovative Educator: 5 reasons cell phones benefit a 1:1 environment

Lisa Nielsen: The Innovative Educator: 5 reasons cell phones benefit a 1:1 environment | Conteaxtualized communications | Scoop.it

"Go into any office today and you’ll notice that 1:1 does not exist. To operate effectively in today’s workplace, at the very least, a 2:1 environment, with a computer and a phone, is required. It’s likely that there are one or two other devices in use as well. This is the world for which we have to prepare today’s students.

 

Not only is it beneficial to support students with their success in school environments that look like real-life environments, it is also beneficial to schools."


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The Growth of Google Apps for Education Infographic

The Growth of Google Apps for Education Infographic | Conteaxtualized communications | Scoop.it
The Growth of Google Apps for Education Infographic shows how widespread Google Apps for Education really are and how schools are adopting Google.

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | Conteaxtualized communications | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

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Startups Don't Go Bankrupt -- Founders Do - Forbes

Startups Don't Go Bankrupt -- Founders Do - Forbes | Conteaxtualized communications | Scoop.it
Startups Don't Go Bankrupt -- Founders Do
Forbes
The fact is that startups don't truly go bankrupt until their Founders go bankrupt.

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The Origins Of Personal Branding

The Origins Of Personal Branding | Conteaxtualized communications | Scoop.it
The concept behind branding has changed. Branding doesn’t begin with your advertising agency, or your social media campaign. Products and services are brands, but so are you.

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Social Media Business Case Studies

Social Media Business Case Studies | Conteaxtualized communications | Scoop.it
Social Media Business Case Studies, by Raúl J. Ortega: by Raúl J. Ortega (@rauljortega) (Social Media Business Case Studies by @rauljortega is out!
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Why Unbranded Social Media Campaigns Work for Healthcare

Why Unbranded Social Media Campaigns Work for Healthcare | Conteaxtualized communications | Scoop.it

What is the value in not putting a healthcare brand’s name in front of online consumers?  You make it less about the brand and more about the consumers.  It allows brands to learn more about the target audience, how they feel, what it means to be sick in their situation, what they need, like and don’t like.

ABOUT PEOPLE, NOT BRANDS

With several health conditions, disorders, diseases and over 6,800 rare diseases in existence (re: National Institutes of Health), social media provides a vehicle to educating a brand’s target audience about causes, history, symptoms, and different care options. Often times, social media pages are the first place where health consumers can learn about a health issue or a support community.  As people are being “social” they are naturally helping several brands by sharing content organically.

Unbranded social media campaigns for healthcare brands provide a time to listen, ask questions and provide a community in which the consumers feel they own.  Why does this work particularly for healthcare brands?  It works because the business of healthcare is about people and people only.  Get your target audience cozied up to a place where they feel secure, where they can meet other people with the same health issues and where helpful information is abundant and trustworthy.  Your brand then has the opportunity to influence opinions and behavior.

THE OPPORTUNITY FOR CONVERSION

The most critical part about running an unbranded social media campaign  is the opportunity for conversion.  Unbranded social campaigns are used by some healthcare brands currently to direct consumers toward other digital assets like websites and landing pages with clear calls to action.  Such examples are: patient advocate programs, symptom trackers, awareness campaigns, discounts for prescriptions, questionnaires and  surveys.

So what are the goals of your pharmaceutical drug, medical device, hospital or clinic?  How will you be social in 2014 and build a concrete strategy around acquiring new patients?

- See more at: http://liquidgrids.com/2014/01/05/unbranded-social-media-campaigns-healthcare/#sthash.vOqDC3lA.dpuf


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Overcoming Skepticism On Social Campaigns And Vine

Overcoming Skepticism On Social Campaigns And Vine | Conteaxtualized communications | Scoop.it
Applebee’s latest social media campaign integrates traditional media with social media and leverages Vine to produce new commercials from fans.

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5 Kinds of Deal Seekers and What They Mean to Your Business

5 Kinds of Deal Seekers and What They Mean to Your Business | Conteaxtualized communications | Scoop.it

While many consumers are looking for the best deal, not everyone buys on price alone, new research shows.While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met, according to a study by Experian Marketing Services, a provider of integrated consumer insight, targeting, data quality and cross-channel marketing.

 

A store's environment, the brands it carries, convenience and service all were deemed more important than price for the majority of consumers surveyed. In addition, nearly 40 percent of U.S. consumers are unlikely to change their behavior as the result of a discount. John Fetto, senior analyst, marketing and research at Experian, said it is critical that marketers know which customers want a deal or need a deal, and which outright rejects them...


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Jeff Domansky's curator insight, January 13, 2014 10:11 AM

Here's the deal. When it comes to shopping all consumers are just looking for a deal though there are some important differences to note by marketers.

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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Conteaxtualized communications | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


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Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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How American Women Use Social Media

How American Women Use Social Media | Conteaxtualized communications | Scoop.it
Women and Social Media
Social media is quickly becoming a woman’s world and the influence of women on this platform is now stronger than ever before.

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Amazing Facts about Adults Use of Social Media

Amazing Facts about Adults Use of Social Media | Conteaxtualized communications | Scoop.it

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6 Ways Social Media Will Change In 2014 - Edudemic

6 Ways Social Media Will Change In 2014 - Edudemic | Conteaxtualized communications | Scoop.it
For those who don't use social media, #1 will reign supreme. If you're not already on the social media train, 2014 will be the year to hop on. If you've already been riding the train, check out #2-6 to see what the trends are expected to be!

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5 Alternative Sources to Cope With Google Analytics Keyword Not Provided

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided | Conteaxtualized communications | Scoop.it
Sure, you can get paid keyword data (i.e., Google AdWords), but what if you want to know the search terms driving traffic from organic search?

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How To Increase Organic Blog Website Traffic Easily

How To Increase Organic Blog Website Traffic Easily | Conteaxtualized communications | Scoop.it
Creating great content is tough to say the least. If you go through the effort of making great content, you want to maximize its value. Here's how to do it.

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