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Successful Facebook Business Page Top 10 Tips | Social Media Today

Successful Facebook Business Page Top 10 Tips | Social Media Today | Conteaxtualized communications | Scoop.it
Here are 10 tips you can use to run a successful Facebook Business Page.

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nicoleta susanu's curator insight, May 27, 2013 4:36 PM

10 tips you can use to run a successful Facebook Business Page


Find the Answers

Why: Why should you be on Facebook?

Who: Who is your target?

How:  How are you going to get there?


and so on 


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Giving Up On Social Media Is Giving Up On Your Business | Social Media Today

Giving Up On Social Media Is Giving Up On Your Business | Social Media Today | Conteaxtualized communications | Scoop.it
The very thought of wanting to "remove your business from social media" completely misses the point. You can’t remove your business from social media...

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10 Top Tips for Business Social media Channels

10 Top Tips for Business Social media Channels | Conteaxtualized communications | Scoop.it
10 Top Tips for your Business Social Media Channels
November 6, 2013uPrintMarketing Tips, Social Media and reproduced with their permission
When you use Social Media channels for your business make sure you tick these boxes off first!

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The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation | Conteaxtualized communications | Scoop.it

In business, social media is becoming a lot like email: every company has it.


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5 Emerging Business Social Media Marketing Trends for 2014

5 Emerging Business Social Media Marketing Trends for 2014 | Conteaxtualized communications | Scoop.it
How to Reach your Customers with Social Media in the New Year (5 Emerging Business Social Media Marketing Trends for 2014 #sm #smm http://t.co/DflQqjEfAJ via @ckburgess)...

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Business Social Media: How To Setup A Solid Foundation [Infographic]

Business Social Media: How To Setup A Solid Foundation [Infographic] | Conteaxtualized communications | Scoop.it
This infographic shows you how to setup a business social media foundation focused on customer service, lead generation, product reviews & brand awareness.
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The Small Business Social Media Cheat Sheet

The Small Business Social Media Cheat Sheet | Conteaxtualized communications | Scoop.it

The Small Business Social Media Cheat Sheet


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Branding Strategy Insider | 7 Strategies To Create New Business Categories

Branding Strategy Insider | 7 Strategies To Create New Business Categories | Conteaxtualized communications | Scoop.it

I have written about creating “category-of-one” brands before. Most brands spend their time trying to increase their share of existing markets. They pursue many different tactics to do so, from innovating new product functions and features and offering price promotions (which erodes brand equity) to improving product quality and creating value-added services. Some even create highly entertaining ads hoping this will help them break through the category messaging clutter. The problem with these approaches is that they are incremental and most of them can be very easily matched by the competition.

 

Brand managers know how difficult it can be to create brand differentiation within an existing category. In mature markets, every market position has already been taken. True breakthroughs come only from creating entirely new categories, highly compelling new categories.

 

So, how does a brand manager achieve this?


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etrevu marcom's curator insight, January 21, 2:55 AM

Rien de neuf : Pour qu'une marque devienne réellement remarquable, son facteur de différenciation (USP) doit être vraiment unique, absolument original.

Là où l'entreprise doit encore évoluer, c'est quant au fait de ne pas s'aggriper à ce facteur différenciant comme à une bouée de sauvetage, car les marchés changent à vitesse grand V, ce qui demande  flexibilité et réactivité et ce qui a un impact sur vos supports de communication, sur vos messages. Pensez-y lorsque vous calculez votre budget annuel et le planifiez. Quelques inspirations https://drive.google.com/file/d/0B3q_QlLjZlIIcG5QQTl3ZTBobnM/edit?usp=sharing

 

Intriguing Networks's curator insight, January 21, 4:15 AM

#what a great simple headline and eye catchig graphic. Does what it says on the tin.

Intriguing Networks's curator insight, January 21, 4:17 AM

neat graphic and the right ideas but will it turn your head?

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Why You Should Use 'Actiontags' in Your Social Media Marketing -Profs | #TheMarketingTechAlert

Why You Should Use 'Actiontags' in Your Social Media Marketing -Profs | #TheMarketingTechAlert | Conteaxtualized communications | Scoop.it

Intermediate/ Excerpt...

 

An actiontag is a hashtag that triggers a response. For example, rather than just posting "We have a #NewProduct!" a brand can post "We have a #NewProduct! RT if you #want more information about it."

Here are three of the benefits of using actiontags in your social marketing campaigns:

  -- >  Participation via actiontags. When consumers express their interest in or support for something using actiontags like #want, #buy or #enter, they are explicitly—and publicly—raising their hand. That kind of social opt-in gives the brand an opportunity to respond directly and capitalize on that intent.

  -- >  Automated brand messaging. With automated messaging, a big brand now has the ability to reach out to each and every person who has raised their hand to be apart of a campaign that they have created. That allows brands to cost-effectively engage consumers one on one, opening up new marketing and conversion opportunities.

  -- >  Built-in amplification. Most social posts and messages are buried among thousands of others and have a difficult time elevating above the noise without a significant paid budget behind them. However, using an actiontag in your post creates built-in amplification—since the message spreads organically every time a consumer takes action on it.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


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iNeoMarketing's curator insight, January 16, 7:45 PM

Damn, this makes all the sense in the world! Start doing this today!!!!

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7 Multi-Platform Social Media Analytics Tools - RazorSocial | #TheMarketingTechAlert

7 Multi-Platform Social Media Analytics Tools - RazorSocial | #TheMarketingTechAlert | Conteaxtualized communications | Scoop.it
Here are 7 Social media analytics tools for multiple platforms to help you analyze your social media presence.

 

Basic/ Summarized...

 

1. Simply Measured

Simply Measured provides a very comprehensive social media reporting platform that supports a broad range of social networks.

2. Rival IQ

Rival IQ is a platform for competitive intelligence.  You create one or more landscapes of competitors or clients and track their performance across both social media and the web.

3. Google analytics

Google Analytics is a very comprehensive web analytics tool that most of us are familiar with to some degree,  but it also provides some social media analytics that we quite often overlook and don’t spend enough time on!

4. Zuum

Zuum is a tool used for benchmarking performance against competitors,finding the most engaging content and identifying key influencers.

5.  Socialbakers

Socialbakers provide a suite of modules including analytics, social media management, ad analytics and monitoring.

6. Crowdbooster

Crowdbooster is an analytics tool for Facebook and Twitter.  It provides analytics with recommendations on how to make improvements including the timing of when you should send your updates.  It also provides the facility to share scheduled content across the platforms.

7. Quintly

Quintly provides analytics for Facebook, YouTube, Google+ and Twitter.  The information is laid out in customizable dashboards where you can add widgets for data or stats you want to monitor.  A list of standard widgets are provided.

 

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iNeoMarketing's curator insight, January 16, 6:52 PM

Love articles like this. The author has done considerable work not only delineating the recommended apps, but also describing each in great detail. Bookmark this.

Tim Fernback's curator insight, January 17, 3:38 PM

Some social media analysis tools are profiled.  I will add these to the list of social media companies/products to follow in search of their corporate values.  Quintly is a new one that I have not heard about before, and it looks like a great dashboard for 4 major social networks (FB, YT, G+ and TW)

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How Brand Storytelling Helps Enterprises Go "The Extra Mile"

How Brand Storytelling Helps Enterprises Go "The Extra Mile" | Conteaxtualized communications | Scoop.it

Emerson’s chief marketing officer since 1999, Kathy Button Bell has overseen a massive rebranding effort that dropped the “electric” in the company’s name and brought 35 autonomous sub-brands under one overarching umbrella.

 

Consistently tapped as one of BtoB Magazine‘s top marketers, Button Bell has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. I sat down with Button Bell to explore how she inspires change in a slow-moving organization....


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Jeff Domansky's curator insight, January 20, 2:05 AM

Interesting look at content marketing strategies inside a larger organization.

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The childhood toys that inspired female engineers and scientists

The childhood toys that inspired female engineers and scientists | Conteaxtualized communications | Scoop.it
Female engineers and scientists share what childhood toys helped them toward their careers today.

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Jenny Smith's curator insight, January 4, 2:57 PM

Mine were Lego, Rubik's Cube, a football (soccer) and a handheld electronic Donkey Kong game.

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Engaging social media content is all about variety - ProPRcopy

Engaging social media content is all about variety - ProPRcopy | Conteaxtualized communications | Scoop.it

My mother is the managing editor of a central Oregon newspaper. As part of her position, she’s also responsible for managing the paper’s Facebook account.


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64 Techniques of Facebook Business Marketing Infographic

64 Techniques of Facebook Business Marketing Infographic | Conteaxtualized communications | Scoop.it
64 Techniques of Facebook Business Marketing Infographic...

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How to Improve Your Business' Social Media With Google Plus

How to Improve Your Business' Social Media With Google Plus | Conteaxtualized communications | Scoop.it
How to Improve Your Business' Social Media With Google Plus. by sharon.shapiro on March 8, 2012. Google Plus for Business. Social media is becoming an increasingly important tool for businesses of all kinds.

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Build and Promote A Small Business with Social Media

Build and Promote A Small Business with Social Media | Conteaxtualized communications | Scoop.it
Promote A Small Business with Social Media
Want to really catapult your business onto the global scene? The answer is to promote a small business with social media.

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Skyrocket Your Business With Social Media Marketing On Facebook

Skyrocket Your Business With Social Media Marketing On Facebook | Conteaxtualized communications | Scoop.it
Skyrocket Your Business With Social Media Marketing On Facebook

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staceykonline's curator insight, May 4, 2013 12:50 PM

I can help rock the decks of your social media to attract your ideal clients and take your social media campaign to skyrocket your business to the next level! 

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Is your business ignoring social media?

Is your business ignoring social media? | Conteaxtualized communications | Scoop.it

Is your business ignoring social media?


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The state of social media and small business

The state of social media and small business | Conteaxtualized communications | Scoop.it

The state of social media and small business [infographic]. Improve your business' social media skills...


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82% of Companies Ignore Branding Goals When Interacting With Customers

82% of Companies Ignore Branding Goals When Interacting With Customers | Conteaxtualized communications | Scoop.it
Here's something that will make you step back and look at your own branding and customer experience strategies. Only 18% of companies provid

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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | Conteaxtualized communications | Scoop.it

A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing.

 

Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.


"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."Here's what we learned...


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Jeff Domansky's curator insight, January 19, 9:55 AM

Really practical advice on creating and managing a better News Feed on Facebook.

Jeff Domansky's curator insight, January 19, 9:57 AM

Practical social media tips you can put into use quickly.

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Healthcare Success with Social Media

Healthcare Success with Social Media | Conteaxtualized communications | Scoop.it

The idea of combining healthcare and social media may seem like an odd pairing, but the benefits are immeasurable and healthcare success with social media is possible.  Social media marketing allows you to engage with your healthcare audience online while giving you the power to become a trusted expert.  It allows you to show your human side—making patients more comfortable and feel like they have a deeper connection with their physicians or healthcare providers.  Over half of the American population seeks healthcare information online, so why not utilize social media to interact with your patients?  Facebook alone has over 1.1 billion monthly users. You can’t expect to reach these audiences by simply posting something on Facebook and walking away—you need to cultivate conversations and have a strong presence on your various platforms online.

 

Here are six reasons to build a robust online engagement program to help build your practice’s brand:

- Increase your online visibility for prospective patients- Establish patient (and prospective patient) connections- Engage a targeted audience and grow relationships- Speak to individuals with common healthcare interests and issues- Show the personalized “people side” of healthcare providers and staff- Showcase community activities, doctors, services and professional achievements

Developing and monitoring social media profiles is one of the most valuable aspects of your healthcare marketing strategy.  Below are some suggested platforms to help step up your social media game:

Facebook

 

Facebook can help healthcare practices share important information, engage patients in conversations, attract followers, and increase community loyalty. You can customize information, brand your business and feature a lot of valuable information for patients.  For example, your page can utilize a “Location” app to pull up a map of all of your facilities in the area and provide directions to patients.  When it comes to purchase decisions, many consumers are using Facebook to ask for recommendations from friends and family, before they step foot inside your facility – and then give feedback as soon as they leave. Utilize Facebook to drive traffic to your blog, target specific demographics through advertising, encourage consumers to participate in contests and much more.

LinkedIn

 

LinkedIn is a powerful tool to market your business to prospective patients and other business professionals, establish and grow your reputation, and build overall brand awareness.  By setting up acompany page for your practice, you can begin connecting with potential partners and other healthcare providers allowing you to start discussions and establish yourself as an expert in your industry.  Joining groups on LinkedIn that spark your interest and are relevant to your professional goals allow healthcare providers to connect and share ideas regarding professional, clinical and personal issues.  It is also a great place to reach large professional audiences with advertisements and sponsored updates, allowing for easy tracking through a user-friendly analytics dashboard. LinkedIn is an effective means for reaching and building relationships with the right professionals in specific industries and roles.

Twitter

Twitter is a great spot to advertise, connect with patients and physicians, and improve the public image of a healthcare organization. Besides utilizing the robust search features for conversations your business can get involved with and filling up those 140 character tweets with valuable information, Twitter is a great tool for live chats – allowing people to participate in conversations and interact with staff members in real time.  Participating in a charitable or community event? Add a hashtag (#)! Adding a unique hashtag to a specific event or conversation will help keep the conversation organized, searchable and follow-able.

Pinterest

Healthcare organizations can use this platform to promote their image or identity. It is easy to forget about the human element in healthcare-use Pinterest to show patients the human side of your practice. You can create online pin boards with categories that speak to what your company stands for and is interested in—from fitness activities, relaxation tips and recipes, the possibilities are endless.   If you have a blog, Pinterest is a great way to drives traffic back to your website-each pin includes a link back to the image’s original source. So include images in your blog posts! Need tips on how to connect with patients on Pinterest? Check these out!

YouTube

Online video is powerful but underutilized.  YouTube can attract new patients, retain business, and boost search engine ranking by posting videos with testimonials, hospital information, or provider profiles.  Using videos to help give advice, tell compelling stories, and focus on interesting content that has value to the user, YouTube is a highly effective communication tool to engage your healthcare audience and a great way to put a face and personality to what may have been perceived in the past as the disconnected and distant healthcare provider.

Patients want to hear from you and stay connected.  When you consistently engage with your patients through social media, you instantly build a rapport with them and will become the first name that comes to mind whenever anyone thinks of a health care issue.  If you decide to become involved with social media, be careful to include any medical disclaimers where necessary and ensure you are followingHIPAA guidelines.


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Brand Examples on Pinterest | Social Media Today

Brand Examples on Pinterest | Social Media Today | Conteaxtualized communications | Scoop.it

When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network.

 

Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.

 

Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest...


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Jeff Domansky's curator insight, January 19, 10:18 AM

Great content marketing examples from brands using Pinterest.

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How Social Media Is Shining a Spotlight on the Sundance Film Festival

How Social Media Is Shining a Spotlight on the Sundance Film Festival | Conteaxtualized communications | Scoop.it

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The Digital Rocking Chair's curator insight, January 19, 11:12 PM


Samantha Murphy Kelly:  'Star Trek actor George Takei takes a seat in front of an Instagram photo station inside a building on snowy Main Street at the 2014 Sundance Film Festival.  "We love what you're doing on Facebook," an Instagram spokesperson tells Takei, as the actor finishes a thumbs-up pose adjacent to an iPad.'

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A Scientific Guide to Best Posting Times for Tweets, Facebook Posts, Emails and Blog Posts - Search Engine Journal

A Scientific Guide to Best Posting Times for Tweets, Facebook Posts, Emails and Blog Posts - Search Engine Journal | Conteaxtualized communications | Scoop.it
We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online co

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