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Present from an iPad to a TV or a projector - bContext's Blog

Present from an iPad to a TV or a projector - bContext's Blog | Conteaxtualized communications | Scoop.it
This is a post that explains the options you have to hook-up an iPad to a TV or projector, as well as the cost and pros and cons of each option.
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Content that can't be ignored

Content that can't be ignored | Conteaxtualized communications | Scoop.it
Check out "Content that can't be ignored" at bContext
bContext's insight:

Here's the secrets to create content people will love from slides!

 

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Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it) - Copyblogger

Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it) - Copyblogger | Conteaxtualized communications | Scoop.it
Is your site design stale? Newer sites are more likely to provide a better user experience ... which makes visitors happy. Fixes for four common mistakes.
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You Need an Editorial Board

You Need an Editorial Board | Conteaxtualized communications | Scoop.it
Why is an Editorial Board important and what do they do? Well...

Via Monique Walhof
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Monique Walhof's curator insight, November 15, 2013 9:47 AM

interesting concept - One red flag i see is it could halt productivity. .  Clear guidelines would need to be established and make up a board of content passionate' people only.   

 

Def worth looking into furher - as i'm sure we all fighting silos in our organizations. 

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Reducing Bounce Rate on Your Website | Social Media Today

Reducing Bounce Rate on Your Website | Social Media Today | Conteaxtualized communications | Scoop.it
In this post you’ll be learning all the tips and tricks that helped me to lower my bounce rate from 80% to less than 10%.

Via denbro
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denbro's curator insight, September 5, 2013 7:08 PM

Whether you run a blog, small or corporate business, your website's bounce rate is an important number to be looking at. Keeping your visitors on your site longer will increase the likelihood of more sales and/or subscribers.


And there's really not a lot of work required to increase the time visitors stay on your site (stickiness). First, when a visitor comes to your site they should know almost immediately what your site is about and even more important, how it will benefit them. Second, let people know who you are by creating an 'About' page. Third, make it easy for people to share your great information. Although implementing social sharing will only lower your bounce rate by 1% according to business2community, it's still significant and important to many of your visitors. Lastly, remember to display your most popular posts and give readers the opportunity to post comments. 

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How to Build an Audience with Story (From America's Greatest Living Playwright) - Copyblogger

How to Build an Audience with Story (From America's Greatest Living Playwright) - Copyblogger | Conteaxtualized communications | Scoop.it
The writer runs this show. But what is a well-told story? How do we know we’re getting down to the true thing?
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Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger

Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger | Conteaxtualized communications | Scoop.it
What makes this headline -- "Can You Double Your Clicks with the Jeopardy Effect?" -- so irresistible?
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A 3-Step Formula for Captivating Your Audience With a Few Opening Lines - Copyblogger

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines - Copyblogger | Conteaxtualized communications | Scoop.it
How can we write openings that pull readers into our blog posts so they keep reading? Well, it might be easier than you think.
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Good Copywriting, Good Small Business

Good Copywriting, Good Small Business | Conteaxtualized communications | Scoop.it

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Daniel Watson's curator insight, December 3, 2012 4:48 AM


Newspapers and letter boxes, are usually full of advertising designed to attract new customers, to the businesses that produce such advertising material.


Often the copy contained in such advertisements, especially when crafted by small business owners themselves, fails the test of clear and effective communication.


This excellent article, suggests that words used in advertisements aimed at winning new business must be chosen wisely, and it offers three key questions you need to address before you commence crafting any advertising copy.

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Million Dollar Copywriting Tips

Million Dollar Copywriting Tips | Conteaxtualized communications | Scoop.it

A quick look at any number of small business websites, will demonstrate that the copy on the sites has been prepared by the site owners themselves, owners who possess little in the way of copywriting skills.

 

Important keys to the effectiveness of any marketing are the language you use, and the perspective you write from, in producing marketing copy.

 

This excellent article provides just 2 copywriting tips, but each is immensely powerful, and can be immediately applied with good effect, by all business owners.


Via Daniel Watson
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News Literacy: Critical-Thinking Skills for the 21st Century

News Literacy: Critical-Thinking Skills for the 21st Century | Conteaxtualized communications | Scoop.it

"Every teacher I've worked with over the last five years recalls two kinds of digital experiences with students.

 

The first I think of as digital native moments, when a student uses a piece of technology with almost eerie intuitiveness. As digital natives, today's teens have grown up with these tools and have assimilated their logic. Young people just seem to understand when to click and drag or copy and paste, and how to move, merge and mix digital elements.

 

The second I call digital naiveté moments, when a student trusts a source of information that is obviously unreliable. Even though they know how easy it is to create and distribute information online, many young people believe -- sometimes passionately -- the most dubious rumors, tempting hoaxes (including convincingly staged encounters designed to look raw and unplanned) and implausible theories."

 


Via John Evans
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Learn how Twitter can bring you better business - Philadelphia Business Journal

Learn how Twitter can bring you better business - Philadelphia Business Journal | Conteaxtualized communications | Scoop.it
With 46 million people following brands on Twitter, business owners can use the medium to flourish.

Via Charles Tiayon
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Charles Tiayon's curator insight, October 18, 2013 3:26 PM

More than 46 million people follow a brand on Twitter, and 67 percent of Twitter users are more likely to buy from the brands they follow, according to Search Engine People. If it is true that utilizing this social media platform can improve your business relationships, the next question is, how?

Several articles published by the National Federation of Independent Businessprovide specific details on how to measure the efficiency of your Twitter use, pitch your business to the media using Twitter, and how you can monitor consumer trends.

Simply having a Twitter account is not going to attract the level of attention that your business could receive if you were using the account strategically. The efficiency of your efforts can be determined by recognizing certain aspects of your Twitter interactions.

Here's more from the National Federation of Independent Business:

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Pinteresting Advancements: Pinterest for Business Helps Companies Drive Innovation (and Revenue) | Florida Advertising Agency

Pinteresting Advancements: Pinterest for Business Helps Companies Drive Innovation (and Revenue) | Florida Advertising Agency | Conteaxtualized communications | Scoop.it

Pinterest for business

 

Social Media Marketing


Via Hannah Kramer
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Pinterest Business Accounts: The Definitive Guide to Getting Started

Pinterest Business Accounts: The Definitive Guide to Getting Started | Conteaxtualized communications | Scoop.it

Pinterest Business Accounts: Here's everything you need to know for your business to successfully use Pinterest.

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Using technology to empower teachers and not the other way around

Using technology to empower teachers and not the other way around | Conteaxtualized communications | Scoop.it

With School 4 One, teachers can convert their day to day activities into formative assessments. They can also access content by Common Core Standard and share it with specific students based on their need. This makes it easier for teachers to use the iPad making it an integral classroom tool and providing a foundation on which to build a successful iPad program.

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Content Marketing Boldly Goes Forward: 7 Trends from #CMWorld

Content Marketing Boldly Goes Forward: 7 Trends from #CMWorld | Conteaxtualized communications | Scoop.it

Though far too many lessons were learned to list them all here in detail, here are a few of thepowerful content ideas and trends that stood out in the minds of the CMI team — and the participants who shared their thoughts with us.


Via Monique Walhof
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Monique Walhof's curator insight, September 14, 2013 10:11 AM

So much was learned, so many take aways at this years #cmworld. Here are some great highlights ... 

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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Conteaxtualized communications | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point

Via Monique Walhof
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Monique Walhof's curator insight, February 3, 10:57 AM

Jeff Bullas takes a look at the revolutionary launch of Beyonce's new album in Dec 2013 and frames up what lessons B2C & B2B marketers can take away from that today.  


Conclusion: become very conscious of what  digital footprint you want to create, and be increasingly aware of what happens in your digital surroundings.

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What One of the World’s Great Novelists Learned About Writing from David Ogilvy

What One of the World’s Great Novelists Learned About Writing from David Ogilvy | Conteaxtualized communications | Scoop.it
Salman Rushdie is one of our greatest living novelists. His novel, Midnight's Children, won the Man Booker Prize in 1981, and in 2008 the novel was named

Via denbro
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denbro's curator insight, October 11, 2013 5:13 PM

Everywhere you go online, from Facebook, to Twitter, to your email inbox, someone is trying to grab your attention with a compelling headline. So, not matter what it is you're writing, if you want it to have a chance, you need to spend time making sure your titles are both clear and engaging. I've heard this tip many times, and you probably have too, but it's so important I think it can't be repeated enough.

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Why You Can't Resist Persuasive Techniques (Even When You Spot Them) - Copyblogger

Why You Can't Resist Persuasive Techniques (Even When You Spot Them) - Copyblogger | Conteaxtualized communications | Scoop.it
Even if you know persuasive techniques are coming, you can't resist them when they are executed effectively ... as the story of HoneyBell oranges shows.
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Why a Personal Media Brand Beats “Marketing” Every Time - Copyblogger

Why a Personal Media Brand Beats “Marketing” Every Time - Copyblogger | Conteaxtualized communications | Scoop.it
The new rainmaker develops a personal media brand with a solid content foundation. This is what beats traditional concepts of marketing any day ...
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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert | Conteaxtualized communications | Scoop.it

Digest...

 

Here are 7 simple copywriting tweaks that’ll increase your conversion rate:

Customers want benefits, not solutions
People don’t read, they scan: There is nothing wrong with having a lot of text on a page, but make sure it is skimmable.
A picture is worth a thousand words
Simplicity is the ultimate sophistication
Optimize your whole site, not just one page: To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout.
Build a relationship before you sell:

Write in a conversational toneTell storiesBuild trustShow affectionRelate to your audience

Watch your language: The words and phrases you use on your website will either help you get more sales or push your visitors away.

 


Via iNeoMarketing
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iNeoMarketing's curator insight, August 6, 2013 7:26 AM

Copy and tape to the wall. In short: don't be stiff. Simple, graphic, easy, benefits. And as always: TEST!


  • See the article at www.quicksprout.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Does SEO Copywriting Limit Creativity?

Does SEO Copywriting Limit Creativity? | Conteaxtualized communications | Scoop.it

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. This means understanding as much as possible about the human audience.


Via Gary Hitching
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Addicted To Words: Ultimate Online Copywriting Guide [Infographic]

Addicted To Words: Ultimate Online Copywriting Guide [Infographic] | Conteaxtualized communications | Scoop.it

This comprehensive infographic guide with downloadable PDF is a great refresher for bloggers interested in the art of traditional and online copywriting.

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Monique Walhof's curator insight, February 12, 11:54 AM

One of the most impressive infographics i've seen.  High five for real!

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How to Approach Business Social Media Strategically | Social Media Today

How to Approach Business Social Media Strategically | Social Media Today | Conteaxtualized communications | Scoop.it

How to Approach Business Social Media Strategically...


Via Dimitra Kontochristou
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10 Ways To Gain A Pinterest Business Following

10 Ways To Gain A Pinterest Business Following | Conteaxtualized communications | Scoop.it
You've got a new Pinterest business account set up and you created boards and have pinned some great content. Now what? Here are 10 ways to gain followers.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 28, 6:45 PM

An excellent article from Dorien Morin-van Dam. The tips are bang on. My personal favorite is #8: "Mention other businesses by name in your comments, making sure not to spam them while doing so. Make it relevant!"


Witmer Group's curator insight, January 28, 9:15 PM

Great tips!

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The use of Pinterest for Business : 10 commandments

The use of Pinterest for Business : 10 commandments | Conteaxtualized communications | Scoop.it
Pinterest for Business: Follow these 10 Rules or Fail! #Pinterest #business #infographic

Via Jean-Marie Grange
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Jean-Marie Grange's curator insight, November 21, 2013 8:36 AM

The use of pinterest can be very useful if you have good photo content to promote your business offer.

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Utilizing Your Facebook Profile For Business Purposes

Utilizing Your Facebook Profile For Business Purposes | Conteaxtualized communications | Scoop.it
How to use facebook for business marketing, Tactics for Using Facebook marketing to promote your business, Use your Facebook profile to promote your business.

Via Waqas Ahmad
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Waqas Ahmad's curator insight, January 7, 12:22 PM
Utilizing Your #Facebook Profile For #Business Purposes