A quick look at any number of small business websites, will demonstrate that the copy on the sites has been prepared by the site owners themselves, owners who possess little in the way of copywriting skills.
Important keys to the effectiveness of any marketing are the language you use, and the perspective you write from, in producing marketing copy.
This excellent article provides just 2 copywriting tips, but each is immensely powerful, and can be immediately applied with good effect, by all business owners.
"Every teacher I've worked with over the last five years recalls two kinds of digital experiences with students.
The first I think of as digital native moments, when a student uses a piece of technology with almost eerie intuitiveness. As digital natives, today's teens have grown up with these tools and have assimilated their logic. Young people just seem to understand when to click and drag or copy and paste, and how to move, merge and mix digital elements.
The second I call digital naiveté moments, when a student trusts a source of information that is obviously unreliable. Even though they know how easy it is to create and distribute information online, many young people believe -- sometimes passionately -- the most dubious rumors, tempting hoaxes (including convincingly staged encounters designed to look raw and unplanned) and implausible theories."
With School 4 One, teachers can convert their day to day activities into formative assessments. They can also access content by Common Core Standard and share it with specific students based on their need. This makes it easier for teachers to use the iPad making it an integral classroom tool and providing a foundation on which to build a successful iPad program.
Though far too many lessons were learned to list them all here in detail, here are a few of thepowerful content ideas and trends that stood out in the minds of the CMI team — and the participants who shared their thoughts with us.
Here are 7 simple copywriting tweaks that’ll increase your conversion rate:
Customers want benefits, not solutions People don’t read, they scan: There is nothing wrong with having a lot of text on a page, but make sure it is skimmable. A picture is worth a thousand words Simplicity is the ultimate sophistication Optimize your whole site, not just one page: To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout. Build a relationship before you sell:
Write in a conversational toneTell storiesBuild trustShow affectionRelate to your audience
Watch your language: The words and phrases you use on your website will either help you get more sales or push your visitors away.
SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. This means understanding as much as possible about the human audience.