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Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand

Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand | Conteaxtualized communications | Scoop.it
From windmillnetworking.com - December 3, 2012 6:46 PM

There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success.

 

Social listening is the process of monitoring social streams for content and comments relative to a specific topic of interest. It is essential to engagement with the right people, as opposed to random conversation with whoever happens by.

 

For B2B brands, social listening is a powerful tool to understand markets, trends and competitive issues – all factors that inform decisions about positioning and brand strategy. This is also a tool that is drastically underutilized, with recent research by Satmetrix showing that 67% of businesses have no social listening system in place.

 

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Social media statistics 2012: from Facebook and Twitter to Instagram and Pinterest

Social media statistics 2012: from Facebook and Twitter to Instagram and Pinterest | Conteaxtualized communications | Scoop.it
From wallblog.co.uk - November 5, 2012 8:55 PM

This ’Social Media Statistics and Facts 2012′ infographic is packed with statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube as well as blogging.

 

There are some surprising stats here. For instance links about sex are shared on Facebook more than any other type. That comes as a real surprise.

 

It highlights the growing immensity of Instagram with as many as five million imges uploaded daily. And to confirm that little is changing with Pinterest when it comes to the gender split with more than 90% of its Facebook fans being women.

 

What else do we have? LinkedIn gets two new users every second while three million new blogs come on line each month.

 


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Rescooped by bContext from Tocquigny's Digital Marketing Daily
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10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business | Conteaxtualized communications | Scoop.it
From www.socialmediaexaminer.com - February 3, 5:11 PM

Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.

 

Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

 

What Is Instagram?
Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.

 

Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).

 

Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.

 

Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?

 

Here are 10 creative ways your business can use Instagram.

 


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Mike Rozelle's comment, October 9, 2012 4:17 PM
Y'all always have great articles on here!
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