Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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PCs Still Tops for Web Shopping Across Categories

PCs Still Tops for Web Shopping Across Categories | Consumption Junction | Scoop.it
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:

Note how completing a purchase via a mobile device was less common.

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Deanna Dahlsad's curator insight, December 5, 2013 11:45 AM

Note how completing a purchase via a mobile device was less common.

malek's curator insight, December 8, 2013 9:01 AM

Against rhetoric. Probably more research and more readings will explain the findings

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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | Consumption Junction | Scoop.it

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.


Via Russ Merz, Ph.D.
Deanna Dahlsad's insight:

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.

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Russ Merz, Ph.D.'s curator insight, December 5, 2013 9:12 AM

Recent research by Millward Brown Digital shows some interesting shopping behavior differences between mobile and PC based shoppers. However, it is unclear what the base number of shoppers are in each group, or how many use both devices.

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RichRelevance Shopping Insights™ Study Unveils How Social Platforms Fare Leading into Holiday 2013 : RichRelevance

RichRelevance Shopping Insights™ Study Unveils How Social Platforms Fare Leading into Holiday 2013 : RichRelevance | Consumption Junction | Scoop.it

RichRelevance® today released its Social Media Shopping Infographic.  The data analyzes nearly seven hundred million online shopping sessions to showcase how social channels are impacting ecommerce and how they stack up against each other in the lead up to the 2013 Holiday Shopping Season.

 

“While social shopping remains a small percentage of total online commerce, our findings show that there are key trends that retailers can glean from consumer habits and preferences in these channels,” said David Selinger, CEO of RichRelevance. “The key takeaway is that each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts.”

 


Via Russ Merz, Ph.D.
Deanna Dahlsad's insight:

Everyone's always talking about Facebook; but if you're selling merch, Pinterest is far more valuable.

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Russ Merz, Ph.D.'s curator insight, December 4, 2013 11:21 PM

Research by RichRelevance reveals that Facebook produces more than three times the number of sessions and 10 times the number of orders than the next most prolific social site, Polyvore. Pinterest has been gaining ground on Facebook with 25% of social shopping sessions (up 14% from last year) and now generates more than double the average order value (AOV) of Facebook. Twitter continues to produce the smallest numbers across the board.

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Three Tips on Making Your Site a Holiday Shopping Destination

Three Tips on Making Your Site a Holiday Shopping Destination | Consumption Junction | Scoop.it
Shoppers who are trying to stay safe while buying holiday gifts online look for certain features - here are three tips to make your site a shopper-friendly holiday destination.
Deanna Dahlsad's insight:

Basic ecommerce points

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The Effect of Emotions on Consumer Behavior - The Psychology of ...

The Effect of Emotions on Consumer Behavior - The Psychology of ... | Consumption Junction | Scoop.it
Patti Williams analyzes how consumers with different visual and emotional perspectives handle consumer situations. Williams mentions that research has shown that loneliness is linked to materialism, which causes people to ...

Via Francisco Teixeira
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A book overview/review.

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4 Ways To Win At Business By Playing Games All Day Long - Forbes

4 Ways To Win At Business By Playing Games All Day Long - Forbes | Consumption Junction | Scoop.it
4 Ways To Win At Business By Playing Games All Day Long
Forbes
No, not by getting to the next level of Angry Birds or Candy Crush, but by improving products, processes, innovation, and customer engagement by leveraging gamification principles.

Via Francisco Teixeira
Deanna Dahlsad's insight:

A new way to talk about the business & customer service classics.

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Survey Asks, When Is the Best Time to End an Auction?

Survey Asks, When Is the Best Time to End an Auction? | Consumption Junction | Scoop.it

Traditionally online sellers have attempted to optimize auction ending times to coincide with the time that the largest numbers of buyers are perusing listings.


EcommerceBytes is surveying readers on the optimal day and time to end an auction. The site has periodically conducted surveys on this topic since 1999 and used the findings to update the Interactive Auction Calendar, a guide that many readers use as part of their listing strategy on online auction platforms.

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People With Higher Emotional Intelligence Are Better Decision Makers - RedOrbit

People With Higher Emotional Intelligence Are Better Decision Makers - RedOrbit | Consumption Junction | Scoop.it
RedOrbit People With Higher Emotional Intelligence Are Better Decision Makers RedOrbit In the 1950s, psychologist Abraham Maslow, famous for his theory, 'The Maslow Hierarchy of Needs,' built upon the concept of social intelligence when he offered...

Via Thomas Faltin, Deanna Dahlsad
Deanna Dahlsad's insight:

This may also help explain why women have a long history of making the majority of household purchases and other decisions.

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Deanna Dahlsad's curator insight, December 2, 2013 11:53 PM

This may also help explain why women have a long history of making the majority of household purchases and other decisions.

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The Candy Aisle Is Hurting Because You Do Your Shopping Online - Huffington Post

The Candy Aisle Is Hurting Because You Do Your Shopping Online - Huffington Post | Consumption Junction | Scoop.it

"Grocery is one of the last areas of retail to go online, due to challenges around delivery and perishability, but a shift is underway..."

©


Via Leona Ungerer
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Deanna Dahlsad's curator insight, November 28, 2013 12:08 AM

Magazines too

Belkacem Nabout's curator insight, November 29, 2013 4:21 PM

Grâce à UnKube vous pouvez avoir des gains CONSEQUENTS, MENSUELS, DURABLES et le plus important :
qui viennent de sources différentes.
www.unkube.com/Belgouche

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The Online Sellers Guide to Key Holiday Shopping Dates

Reviewing holiday online-shopping traffic trends can provide insight into what to expect this year - in today's guest column, Akamai Technologies' Margaret Kuchler discusses key holiday dates to help online sellers prepare for the days and weeks...
Deanna Dahlsad's insight:

Expectations are high for holiday shopping -- including online -- during this more condensed holiday season.

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Order something from Amazon... collect it from your TUBE STATION

Order something from Amazon... collect it from your TUBE STATION | Consumption Junction | Scoop.it

Commuters in London could soon pick up Amazon orders at their local underground station under plans to turn ticket offices into parcel drop-off points.


Transport for London is reportedly in talks with the online retail giant after it announced it's going to close all 240 ticket offices by 2015 with the loss of 750 jobs.

Deanna Dahlsad's insight:

That could be a win-win

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Mannequins Give Shape to a Venezuelan Fantasy

Mannequins Give Shape to a Venezuelan Fantasy | Consumption Junction | Scoop.it
Mannequins with bulging bosoms have become standard in Venezuela, reflecting the country’s embrace of plastic surgery even among those who can least afford it.



Via Seth Dixon, Deanna Dahlsad
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Seth Dixon's curator insight, November 7, 2013 9:34 AM

Unrealistic manniquins are nothing new...but society produces mannequins and the mannequins are a part of the cultural landscape that has some normative ideals of beauty and gender.  How does the media and society's images of the 'ideal body' influence and shape cultural values and aspirations?


On the opposite side of the spectrum watch this video about the production of manniquins modeled on people with disabilities.  The tag line for the project was "because who is perfect anyway?"

Albert Jordan's curator insight, February 12, 2014 6:39 PM

 

 

It comes as no surprise that mannequins are becoming “sexier” in other markets as countries develop and become more consumer driven. We can already see the evolution of the store mannequin in the United States as every few trends it will change its form to what is the attractive norm. Right now, “curvy” focused mannequins are beginning to show up in store front windows as a push for more natural bodied women in advertising grows. The evolution of the Venezuelan mannequin may be a bit more extreme but it goes to show the cultural change(or regression, depending on how you feel about body image) of an area as well as the influence put on it by globalization and even regional influence. As the article states, Venezuelan women have begun to undergo plastic surgery to “improve their self-esteem.” While not many do, it becomes a status symbol to have an operation. Even some shop owners, when told by the costumer that they wish to look like the mannequin, are told to go get an operation.

While here in America, the plastic surgery trend began to die off and is now seen as for those who are superficial or materialistic. However, this trend had been seen in Brazil many years prior to Venezuela today and it can probably be safely assumed that because these two countries share a border, certain trends and elements of culture have gone back and forth. As western media penetrates further and further into traditionally institutionalized anti-western countries, the advertising effects on body image will change as more companies that deal with fashion, make up, and image begin to do business, invest, and advertise. Especially so in a Latin society where men are still typically held in higher regard, competition amongst women could fuel the importance of looks. The maker of the “new and improved” mannequins has made quite an income out of it. Many of the shopkeepers who use the mannequins have even seen an increase in revenue.  

 In Venezuela there is also a culture of aesthetics and a certain pride in what is perceived as beauty, due in part to the countries own scenic magnificence . Although a socialist country who’s past and now deceased President was very critical of the “Western” and American influence, Venezuela had nourished a culture of easy money and consumerism due to the wealth of its oil reserves and the cheapness at which its citizens were able to buy it. During the late President Hugo Chavez’s reign, the government attempted to dissuade the desire for plastic surgery by saying the money being spent by poor women on plastic surgery should be going to more important needs. Nevertheless, sometimes cultural and societal demands can be as powerful as governmental demands and advice.

Again, globalization and consumerism can drive a cultural phenomenon. The owner of the store wanted to attract more buyers of his mannequins and so he made them “sexier.” By doing this, he put into the minds of the women looking at them that if they dress like that statue or shop at that store, they will look as good. Even if it is unrealistic, the placebo affect is almost just as good as the real thing.

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The Gendered Forest: Women Relax, Men Mountaineer

The Gendered Forest: Women Relax, Men Mountaineer | Consumption Junction | Scoop.it

This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas.


One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.

Deanna Dahlsad's insight:

A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men.


However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the  ratio isn't all a result of marketing...

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Let there be boobs as Bonds complaints busted - Crikey

Let there be boobs as Bonds complaints busted - Crikey | Consumption Junction | Scoop.it

The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.

Bonds has been cleared by the Advertising Standards Bureau for its new “Boobs” advertisement, which roused at least 15 complaints after it launched in October.

The advertisement, which replaced the well-known Bonds logo with the word “Boobs” and featured images of women in bras and underwear, caused controversy for its use of the word.

The ASB board reviewed the complaints and ruled in favour of Bonds, noting the word boobs is defined as a colloquial term for women’s breasts in the Macquarie Dictionary.

The controversial campaign was designed to promote the apparel brand’s fresh offer of bras, which come in a broader range of sizes and fits. The company hired Clemenger BBDO to produce the campaign and invested in billboards, online and print advertising to promote it. At the time of launch, a spokesperson for the ASB said 15 official complaints had been made about the campaign.

 


Via Paula Maria Tinoco Trindade, Gracie Passette
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Fashion Brand Lets Models Go Un-Photoshopped And Makeup-Free

Fashion Brand Lets Models Go Un-Photoshopped And Makeup-Free | Consumption Junction | Scoop.it

"We're just as tired of overly-retouched ads as the next girls, so we've been championing Rag & Bone's DIY Project since it started back in 2011..."


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Beyond eBay - Buying & Selling Vintage

Beyond eBay - Buying & Selling Vintage | Consumption Junction | Scoop.it
I'm pretty sure we've all bought or sold something on eBay at sometime or other. For a long time it's been the biggest and easiest place to buy and sell vintage clothing or antiques. However, risin...
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Consumption Junction | Scoop.it

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.


1.

More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.

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The Power Of The Pank® - Engaging New Digital Influencers

The Power Of The Pank® - Engaging New Digital Influencers | Consumption Junction | Scoop.it
PANKs® (Professional Aunts No Kids) are women who have a special bond with a child who is not their own. Weber Shandwick teamed with SavvyAuntie® and KRC Research to survey PANKs and confirmed they...

Via malek
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malek's curator insight, November 19, 2013 2:44 PM

The Panks is A rapidly growing segment

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The Logic of Stupid Poor People

The Logic of Stupid Poor People | Consumption Junction | Scoop.it

To be fair, this isn’t about Eroll Louis. His is a belief held by many people, including lots of black people, poor people, formerly poor people, etc. It is, I suspect, an honest expression of incredulity. If you are poor, why do you spend money on useless status symbols like handbags and belts and clothes and shoes and televisions and cars?


One thing I’ve learned is that one person’s illogical belief is another person’s survival skill. And nothing is more logical than trying to survive.

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Mainstream Advertising On Porn Websites

Mainstream Advertising On Porn Websites | Consumption Junction | Scoop.it

It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?

 

Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:


Via Gracie Passette
Deanna Dahlsad's insight:

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

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Deanna Dahlsad's curator insight, November 19, 2013 6:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

Deanna Dahlsad's curator insight, November 19, 2013 6:37 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.


If your product or services fits the demographic, why not?

malek's comment, November 20, 2013 7:43 AM
Nothing beats a pragmatic approach, fully agree with your view
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Amazon leverages Facebook to boost your social shopping experience with public wishlists and more

Amazon leverages Facebook to boost your social shopping experience with public wishlists and more | Consumption Junction | Scoop.it
Amazon is seeking to boost the social experiences of its customers who shop on its website by introducing a new discovery feature for those who connect their Facebook account to Amazon. ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, November 15, 2013 3:54 PM

Looks like the shopping experience on Amazon is getting more personalized...

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Is Martha Stewart eBay's Answer to Etsy?

Is Martha Stewart eBay's Answer to Etsy? | Consumption Junction | Scoop.it
Could eBay see Martha Stewart as its answer to Etsy? eBay is promoting handcrafted and American made goods on its site with the help of the iconic Martha Stewart brand, including an email campaign sent to eBay shoppers this week.
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Deanna Dahlsad's curator insight, November 14, 2013 1:37 AM

The kicker is the products are handpicked each month by the editors of Martha Stewart Living.

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Oppose Efforts to Pass the Marketplace Fairness Act

Oppose Efforts to Pass the Marketplace Fairness Act | Consumption Junction | Scoop.it

On May 6th, 2013, the U.S. Senate passed an Internet sales tax bill called the Marketplace Fairness Act. If this bill is allowed to become law, it would require many online sellers to collect sales taxes nationwide from the more than 9,600 tax jurisdictions. Additionally, sellers would face the prospect of being audited by tax collectors from far away states. The legislation was pushed through the Senate without meaningful hearings to give small businesses a chance to express concerns or an opportunity for Senators to amend the bill.


Unfortunately, the bill’s supporters and their lobbyists may be trying to bypass the regular legislative process and sneak this bill into law by attaching it to an unrelated federal budget bill in the months ahead.

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USPS 2014 Rate Hike to Impact Online Sellers

USPS 2014 Rate Hike to Impact Online Sellers | Consumption Junction | Scoop.it
The US Postal Service will raise shipping rates in January 2014. EcommerceBytes takes an early look at some of the rates most likely to impact online sellers.
Deanna Dahlsad's insight:

Of interest to sellers -- and buyers who wonder why it costs so much to ship.

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Deanna Dahlsad's curator insight, November 14, 2013 12:48 AM

Of interest to sellers -- and buyers who wonder why it costs so much to ship.

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Tips for Selling Vintage Online

Tips for Selling Vintage Online | Consumption Junction | Scoop.it
Ten great tips for selling vintage online using my own personal experiences as a vintage shop owner.
Deanna Dahlsad's insight:

Consice article with tips which may help buyers as well.

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Deanna Dahlsad's curator insight, November 12, 2013 3:56 PM

Consice article with tips which may help buyers as well.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.