Consumption Junction
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Consumption Junction
Consumerism meets marketing; who and what manipulates the free market of good and services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Let there be boobs as Bonds complaints busted - Crikey

Let there be boobs as Bonds complaints busted - Crikey | Consumption Junction | Scoop.it

The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.

Bonds has been cleared by the Advertising Standards Bureau for its new “Boobs” advertisement, which roused at least 15 complaints after it launched in October.

The advertisement, which replaced the well-known Bonds logo with the word “Boobs” and featured images of women in bras and underwear, caused controversy for its use of the word.

The ASB board reviewed the complaints and ruled in favour of Bonds, noting the word boobs is defined as a colloquial term for women’s breasts in the Macquarie Dictionary.

The controversial campaign was designed to promote the apparel brand’s fresh offer of bras, which come in a broader range of sizes and fits. The company hired Clemenger BBDO to produce the campaign and invested in billboards, online and print advertising to promote it. At the time of launch, a spokesperson for the ASB said 15 official complaints had been made about the campaign.

 


Via Paula Maria Tinoco Trindade, Gracie Passette
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Beyond eBay - Buying & Selling Vintage

Beyond eBay - Buying & Selling Vintage | Consumption Junction | Scoop.it
I'm pretty sure we've all bought or sold something on eBay at sometime or other. For a long time it's been the biggest and easiest place to buy and sell vintage clothing or antiques. However, risin...
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The Power Of The Pank® - Engaging New Digital Influencers

The Power Of The Pank® - Engaging New Digital Influencers | Consumption Junction | Scoop.it
PANKs® (Professional Aunts No Kids) are women who have a special bond with a child who is not their own. Weber Shandwick teamed with SavvyAuntie® and KRC Research to survey PANKs and confirmed they...

Via malek
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malek's curator insight, November 19, 2013 11:44 AM

The Panks is A rapidly growing segment

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Mainstream Advertising On Porn Websites

Mainstream Advertising On Porn Websites | Consumption Junction | Scoop.it

It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?

 

Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:


Via Gracie Passette
Deanna Dahlsad's insight:

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

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Deanna Dahlsad's curator insight, November 19, 2013 3:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

Deanna Dahlsad's curator insight, November 19, 2013 3:37 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.


If your product or services fits the demographic, why not?

malek's comment, November 20, 2013 4:43 AM
Nothing beats a pragmatic approach, fully agree with your view
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Is Martha Stewart eBay's Answer to Etsy?

Is Martha Stewart eBay's Answer to Etsy? | Consumption Junction | Scoop.it
Could eBay see Martha Stewart as its answer to Etsy? eBay is promoting handcrafted and American made goods on its site with the help of the iconic Martha Stewart brand, including an email campaign sent to eBay shoppers this week.
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Deanna Dahlsad's curator insight, November 13, 2013 10:37 PM

The kicker is the products are handpicked each month by the editors of Martha Stewart Living.

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USPS 2014 Rate Hike to Impact Online Sellers

USPS 2014 Rate Hike to Impact Online Sellers | Consumption Junction | Scoop.it
The US Postal Service will raise shipping rates in January 2014. EcommerceBytes takes an early look at some of the rates most likely to impact online sellers.
Deanna Dahlsad's insight:

Of interest to sellers -- and buyers who wonder why it costs so much to ship.

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Deanna Dahlsad's curator insight, November 13, 2013 9:48 PM

Of interest to sellers -- and buyers who wonder why it costs so much to ship.

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How Does Media Consolidation Limit Your Media Choices? #infographic

How Does Media Consolidation Limit Your Media Choices? #infographic | Consumption Junction | Scoop.it
How Does Media Consolidation Limit Your Media Choices? #infographic Frugaldad via Businessinsider Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
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Twitter News Consumers: Young, Mobile and Educated

Twitter News Consumers: Young, Mobile and Educated | Consumption Junction | Scoop.it

Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.


Via Pierre Levy, Giuseppe Fattori
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A Look at Women and Their Relationship With Mobile Phones

A Look at Women and Their Relationship With Mobile Phones | Consumption Junction | Scoop.it

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent).

 

Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, fully 91 percent of women dislike ads they consider intrusive.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 4, 2013 7:52 AM

A useful look at the #demographics of #mobile phone usage by women (and men).

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eBay Acquires Shutl, Races Amazon To Your Front Door

eBay Acquires Shutl, Races Amazon To Your Front Door | Consumption Junction | Scoop.it

As consumers grow more accustomed to speedy online deliveries, eBay is hoping to exceed consumer demand. To accomplish this, the auction giant just acquired Shutl, a marketplace that uses a network of couriers to deliver local goods on a same-day basis.


According to Devin Wenig, president of eBay Marketplaces, consumption on the auction network has shifted strongly toward local purchases, probably as a result of eBay Now, a service released last October that lets shoppers order products from local stores and receive them in as little as an hour.


“Today, approximately 75 percent of what people buy is local, found within 15 miles from their home,” said Wenig. “Traditional retail isn’t going away. But it is transforming, and that creates enormous opportunity within the $10 trillion total commerce market.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 2013 8:54 AM

Deep impact. Auction giant eBay is aiming for same-day shipping to win last-mile race in ecommerce.

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How consumers are taking a central role in brand stories - Memeburn

How consumers are taking a central role in brand stories - Memeburn | Consumption Junction | Scoop.it

Memeburn How consumers are taking a central role in brand stories Memeburn At the same time, breakthroughs in psychology, economics and other academic disciplines are rapidly changing brands' understanding of consumers by equipping them with new...


Via Francisco Teixeira
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Happy shoppers spend more

Making it easier for shoppers to find and buy what they want to buy is the key to unlocking category and brand growth. Discover TNS’s three principles for making shoppers happy.


Via Russ Merz, Ph.D.
Deanna Dahlsad's insight:

Likely not a surprise; at one time or another, most of us have gotten so frustrated we walked out of a store. Ditto abandoned online shopping carts.

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Russ Merz, Ph.D.'s curator insight, October 15, 2013 9:33 AM

Some useful consumer behavior #stats contained in this #TNS slide deck.

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How to Sell Art on eBay Part One - Hagerman Art Blog by Artist William Hagerman

How to Sell Art on eBay Part One - Hagerman Art Blog by Artist William Hagerman | Consumption Junction | Scoop.it
How to sell art on eBay from one artists experience as well as some ideas of what you may need to do to in selling art on eBay of your own art work.

Via Susan Robin Sorrell, Laura Brown
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Susan Robin Sorrell's curator insight, October 3, 2013 11:32 AM

I have entertained the idea of selling my smaller paintings on Ebay, but there was such a negative stigma from other artists that you are devaluing your artwork. But I have heard success stories too. Give this article a read and tell me what you think...and if you have a store on eBay, post your link. ;)

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Fashion Brand Lets Models Go Un-Photoshopped And Makeup-Free

Fashion Brand Lets Models Go Un-Photoshopped And Makeup-Free | Consumption Junction | Scoop.it

"We're just as tired of overly-retouched ads as the next girls, so we've been championing Rag & Bone's DIY Project since it started back in 2011..."


Via Leona Ungerer
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Consumption Junction | Scoop.it

Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more likely to go online to answer general health questions then ask a doctor, what role does social media play in this process? Let’s dive into some meaningful statistics and figures to clearly illustrate how social media has impacted health care in the last few years.


1.

More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as health.

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The Logic of Stupid Poor People

The Logic of Stupid Poor People | Consumption Junction | Scoop.it

To be fair, this isn’t about Eroll Louis. His is a belief held by many people, including lots of black people, poor people, formerly poor people, etc. It is, I suspect, an honest expression of incredulity. If you are poor, why do you spend money on useless status symbols like handbags and belts and clothes and shoes and televisions and cars?


One thing I’ve learned is that one person’s illogical belief is another person’s survival skill. And nothing is more logical than trying to survive.

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Amazon leverages Facebook to boost your social shopping experience with public wishlists and more

Amazon leverages Facebook to boost your social shopping experience with public wishlists and more | Consumption Junction | Scoop.it
Amazon is seeking to boost the social experiences of its customers who shop on its website by introducing a new discovery feature for those who connect their Facebook account to Amazon. ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, November 15, 2013 12:54 PM

Looks like the shopping experience on Amazon is getting more personalized...

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Oppose Efforts to Pass the Marketplace Fairness Act

Oppose Efforts to Pass the Marketplace Fairness Act | Consumption Junction | Scoop.it

On May 6th, 2013, the U.S. Senate passed an Internet sales tax bill called the Marketplace Fairness Act. If this bill is allowed to become law, it would require many online sellers to collect sales taxes nationwide from the more than 9,600 tax jurisdictions. Additionally, sellers would face the prospect of being audited by tax collectors from far away states. The legislation was pushed through the Senate without meaningful hearings to give small businesses a chance to express concerns or an opportunity for Senators to amend the bill.


Unfortunately, the bill’s supporters and their lobbyists may be trying to bypass the regular legislative process and sneak this bill into law by attaching it to an unrelated federal budget bill in the months ahead.

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Tips for Selling Vintage Online

Tips for Selling Vintage Online | Consumption Junction | Scoop.it
Ten great tips for selling vintage online using my own personal experiences as a vintage shop owner.
Deanna Dahlsad's insight:

Consice article with tips which may help buyers as well.

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Deanna Dahlsad's curator insight, November 12, 2013 12:56 PM

Consice article with tips which may help buyers as well.

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Sign up for Free Shop Small marketing materials - American Express OPEN

Sign up for Free Shop Small marketing materials - American Express OPEN | Consumption Junction | Scoop.it

Give customers a reason to Shop Small® with you on Nov 30. The information you enter below will be used to personalize all of your marketing materials for Small Business Saturday®.


Sign up to get Small Business Saturday marketing materials to help your business stand out.

Deanna Dahlsad's insight:

You can get 2 free printed posters from FedEx with this offer!

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Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media? | Consumption Junction | Scoop.it
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Via Paul Lewis, Deanna Dahlsad
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The Do's and Don'ts of Sewing for Clients and Starting Your Own Sewing Business

The Do's and Don'ts of Sewing for Clients and Starting Your Own Sewing Business | Consumption Junction | Scoop.it

Have you ever wanted to sew for others but just didn’t know how to exactly go about it? Are you bombarded by a laundry list of questions such as how do I get started? Who should I target and what goods or services can I render? How much should I charge? Sewing for others can truly be one of the most rewarding tasks one can do. The use of one’s craft to the benefit of others is beyond a doubt rewarding. But oftentimes undertaking this endeavor can be a bit nerve-racking when you don’t know where to begin or how to go about it.


This web seminar will definitely benefit anyone who’s ready to take that next step but don’t know exactly where to begin. It will show you how to plan, organize and execute your skills in a way that will solidify your talent and appeal to your clients. With practical advice, tips and you will walk away feeling knowledgeable and empowered to step out on this new journey.


Deanna Dahlsad's insight:

If you can't make the live webinar, you can register and recieve a download of the event.

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Etsy Shop Widget - Get a Pocket Shop For your Blog - by Craft Cult

Etsy Shop Widget - Get a Pocket Shop For your Blog - by Craft Cult | Consumption Junction | Scoop.it

The Pocket Shop is an animated, interactive, portable version of your Etsy shop to help you promote your products on your blog or website.

Deanna Dahlsad's insight:

A bit more versatile than the Etsy Mini Etsy itself offers; free, with a link back to widget maker.

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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Consumption Junction | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith
Deanna Dahlsad's insight:

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

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Deanna Dahlsad's curator insight, October 15, 2013 2:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 2:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 7:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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Internet Radio Goes Mainstream - A New Infographic

Internet Radio Goes Mainstream - A New Infographic | Consumption Junction | Scoop.it

At the day job, we've been super busy prepping a major new study on Internet radio usage on behalf of our clients Pandora, Spotify, and TuneIn. We will be releasing all kinds of new data points over the next few weeks, but as we've just wrapped up presenting the data at Advertising Week in NYC, I couldn't wait to post this infographic our crack team whipped up summarizing some of the results.

 

The big takeaway--Internet radio is now consumed by the majority of online Americans. Yes, it seems like we all use these services, but this is the first time in history that we have been able to state that Internet radio listening is truly mainstream behavior.

Here's a look at the new mainstream: 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 3, 2013 5:22 PM

Everything you wanted to know about streaming audio AKA internet #radio, reduced to a single infographic.