User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.
The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.
As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....
I am currently working on a dissertation project that investigates how fat fashion bloggers make meaning through their dress practices, and am looking for fat fashion bloggers to interview for my dissertation project. In order to participate in this research,
From a small American literary journal's vow to dedicate a year's coverage to women writers and writers of colour to author and artist Joanna Walsh's burgeoning #readwomen2014 project, readers – and publishers – around the world are starting to take their own small steps to address male writers' dominance in the literary universe.
The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.
What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.
These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....
On Monday, online merchants felt the full impact of Sunday's USPS postage rate changes. In today's issue, we tackle some of the most important things sellers should know about 2014 rate changes that went into effect on January 26th.
While online home improvement purchases are rare, a new eMarketer report finds that digital platforms are increasingly the place where consumers begin their search for home improvement inspiration and advice.
To many book professionals, Amazon is a ruthless predator; recently, the company has even started publishing books. A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.
There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing.
And many shoppers find their own preferred path to purchase and their own reasons why.
For example, as I wrote about earlier this week, consumers use both apps and mobile websites to shop and more find mobile browsers to be more convenient (More Mobile Shoppers Like Convenience of Websites Over Apps).
Almost half (46%) of mobile shoppers say their shopping experience would be better if they could check available stock while in a store and almost a third (31%) want in-store Wi-Fi with a simple login.
But some consumers don’t use any online tools to buy, primarily because they like to shop in a store where they can see and touch their desired products.
Based on a large global study by PwC, of those who did not purchase online, here are the top reasons:
54% -- Prefer to touch/try the product52% -- Just prefer to shop in store43% -- Worried about security of personal data35% -- Don’t trust online payment methods25% -- Don’t have a credit/debit card
Back in the middle of the last decade, eBay, the massive auction site, was in trouble.
Between 2005 and 2007, its stock price was cut in half and its market cap shrank by $30 billion.
In October 2007, eBay admitted that Skype, a company it had acquired for $2.5 billion two years earlier, was actually worth less than half of that.
During the third quarter of 2007, eBay lost money for the first time as a public company.
Meanwhile, it was becoming clear that despite a massive early lead, eBay was going to miss out on China’s e-commerce boom. In the United States, Amazon was quickly becoming the "Everything Store," thanks to smarter branding and superior technology.
After years of astonishing growth, the site was beginning to feel decidedly downmarket – a dotcom relic.
According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020, and IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, by 2020.
Truly, IoT has caught the imagination of the technology world and there are many predictions about the impact it will have in the coming years.
While many of these impact areas are yet to emerge and are currently more of speculation, there is one area which is beginning to see real action, and that is retail and e-commerce.
With the passage of the Farm Bill and America's annual celebration of Super Bowl Sunday, it's been a good week for some of America's worst kinds of socialism. MSNBC's Lawrence O'Donnell explains in his latest Rewrite.
Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research.