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5 Kinds of Deal Seekers and What They Mean to Your Business

5 Kinds of Deal Seekers and What They Mean to Your Business | Consumption Junction | Scoop.it

While many consumers are looking for the best deal, not everyone buys on price alone, new research shows.While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met, according to a study by Experian Marketing Services, a provider of integrated consumer insight, targeting, data quality and cross-channel marketing.


A store's environment, the brands it carries, convenience and service all were deemed more important than price for the majority of consumers surveyed. In addition, nearly 40 percent of U.S. consumers are unlikely to change their behavior as the result of a discount. John Fetto, senior analyst, marketing and research at Experian, said it is critical that marketers know which customers want a deal or need a deal, and which outright rejects them...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 2014 10:11 AM

Here's the deal. When it comes to shopping all consumers are just looking for a deal though there are some important differences to note by marketers.

Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Artdictive Habits : Sustainable Lifestyle
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Changes to Zazzle's Marketplace Search

Changes to Zazzle's Marketplace Search | Consumption Junction | Scoop.it

A summary of the changes and some ideas of what you can do to maximize your marketplace presence.


Via Webgrrl
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Webgrrl's curator insight, January 27, 3:27 AM

Zazzle's upcoming revisions to marketplace search (Read Zazzle's official announcement) will likely change how we as designers go about selling our work. Now your business must evolve or die.

 

» read more.. http://zazzlehowto.weebly.com/zazzle-how2-blog


great work/resouce - thanks to the team @ zazzlehowto

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Designing for Profit: On “Instructions for Use”

Designing for Profit: On “Instructions for Use” | Consumption Junction | Scoop.it

When companies offer instructions as to how much of their product to use, what do you think drives their decisions as to what advice to give?

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Rescooped by Deanna Dahlsad from Games People Play
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Mobile Gaming

Mobile Gaming | Consumption Junction | Scoop.it
US mobile game revenues (including both downloads and in-app purchases) leads growth of $10 billion mobile content market as ebook and music downloads stagnate, according to new figures from eMarke...

Via Shawnee Rivers
Deanna Dahlsad's insight:

Taking over ebooks

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Customer Satisfaction Rises for Ecommerce, Falls for Offline Retail, Says ACSI Retail Report

Customer Satisfaction Rises for Ecommerce, Falls for Offline Retail, Says ACSI Retail Report | Consumption Junction | Scoop.it
ACSI Retail Report 2014 examines customer satisfaction for top retailers, both traditional and online, including popular department or discount store chains; dollar stores and wholesale warehouse clubs; office suppliers and home improvement; electronics, clothing, book retailers; supermarkets, drug stores, and Web retailers.
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Update: European Union Rules on Digital Item Sales | The Etsy Blog

Update: European Union Rules on Digital Item Sales | The Etsy Blog | Consumption Junction | Scoop.it
Get the latest news on value-added tax (VAT) rules affecting Etsy shops selling digital items to buyers in the EU.
Deanna Dahlsad's insight:

An excellent solution provided by Etsy.

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Sellers Choice 2015: Merchants Rate Top Online Marketplaces

Sellers Choice 2015: Merchants Rate Top Online Marketplaces | Consumption Junction | Scoop.it
Over 12,000 sellers rated the online marketplaces on which they sell in the sixth annual Sellers Choice Awards for Marketplaces, and the 2015 results are now in. In addition to rating marketplaces on a variety of criteria such as profitability, sellers also left detailed comments about the joys and pitfalls of selling on each venue. Read the full results of the 2015 Sellers Choice Awards and see how the marketplaces you use fared!
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Should Men’s Products Fear a Woman’s Touch?

Should Men’s Products Fear a Woman’s Touch? | Consumption Junction | Scoop.it

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea.


But when it comes to the world of consumer products, fear of associating with the opposite sex, at least for some, never really goes away.

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How Our Brain Determines if the Product is Worth the Price

How Our Brain Determines if the Product is Worth the Price | Consumption Junction | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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Essay: 'They're Watching You Read' by Francine Prose

Essay: 'They're Watching You Read' by Francine Prose | Consumption Junction | Scoop.it

What are the implications for readers, and writers, of new technology allowing publishers to know which books we’ve finished or not finished, how fast we have read them, and precisely where we snapped shut the cover?


Via bobbygw, Deanna Dahlsad
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Update: European Union Rules on Digital Item Sales

Update: European Union Rules on Digital Item Sales | Consumption Junction | Scoop.it
Get the latest news on regulations affecting Etsy shops selling digital items to buyers in the EU.
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | Consumption Junction | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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Rescooped by Deanna Dahlsad from Social Media, SEO, Mobile, Digital Marketing
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10 Ways to Convert More Customers Using Psychology [Infographic]

10 Ways to Convert More Customers Using Psychology [Infographic] | Consumption Junction | Scoop.it

Learn how to convert more customers using psychology in this infographic.


Via Kamal Bennani
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RB's curator insight, January 13, 5:45 AM

Ginny Soskey hits the sweet spot with some great ideas on sales conversion using traditional psychology #ecommerce tips, thanks Hubspot for sharing. RB

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Mapping Out Your Antiquing

Mapping Out Your Antiquing | Consumption Junction | Scoop.it
Whether your antiquing trips are local or you hit the road to search far and wide, there are a number of antique networks offering maps to help you discover places to haunt & hunt. The Minnesot...
Deanna Dahlsad's insight:

If you have a real-world antique mall or shop, here are places to advertise.

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Deanna Dahlsad's curator insight, January 12, 7:17 PM

A great way to include antiquing in your travels to historical sites...

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How Colors Affect Conversion Infographic

How Colors Affect Conversion Infographic | Consumption Junction | Scoop.it
Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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New European Union Rules on the Sale of Digital Items | The Etsy Blog

New European Union Rules on the Sale of Digital Items | The Etsy Blog | Consumption Junction | Scoop.it
On January 1, rules will take effect that will impact Etsy shops selling digital items to buyers in the EU.
Deanna Dahlsad's insight:

No clear answers on how this will all work for sellers in the US yet...

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Rescooped by Deanna Dahlsad from consumer psychology
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Luxury brands often misidentify their target consumers

Luxury brands often misidentify their target consumers | Consumption Junction | Scoop.it

"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."

©


Via Leona Ungerer
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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Collecting Rudolph and Other Reindeer Games

Collecting Rudolph and Other Reindeer Games | Consumption Junction | Scoop.it
Rudolph The Red-Nosed Reindeer was born in 1939 as a marketing gimmick. This may surprise you, but the amazing thing is, Rudolph still draws 'em in. Rud
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What To Do When You're Losing Hope

What To Do When You're Losing Hope | Consumption Junction | Scoop.it
Being a small-business owner has its ups and downs. When times get tough, try these 6 tactics to pick yourself back up.
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Rescooped by Deanna Dahlsad from Creative Web Publishing
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Etsy’s – excited to bring their sellers’ items directly to shoppers with their very own pop up! | TheMarketingblog

Etsy’s – excited to bring their sellers’ items directly to shoppers with their very own pop up! | TheMarketingblog | Consumption Junction | Scoop.it
This Christmas, Etsy.com, the world’s most vibrant handmade and vintage marketplace, is opening its first pop-up shop in the UK. “Etsy House” will open

Via Will Corry, Laura Brown
Deanna Dahlsad's insight:

@Laura Brown - you're a silly goose! "Pop up" is a kind of temporary shop in the real world, not a horrid Internet ad ;)

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Will Corry's curator insight, November 20, 2014 8:55 AM

Etsy House will open in London from 5th- 7th December at 5 Great Newport St, London, WC2H 7HY. Friday 5th 10am – 8pm, Saturday 6th 10am – 8pm, Sunday 7th 10am – 6pm.

Laura Brown's curator insight, November 24, 2014 1:19 PM

Oh good, more pop up ads. Isn't this just a reason not to shop at Etsy?

Laura Brown's comment, November 25, 2014 12:04 PM
A temporary shop atop the Etsy shop they already have? I will have to wait and see them in action I think. It's funny, pop ups didn't bother me too much in the first round (then or so years ago) but they bug me now. Mostly because it is harder to close them, some hide the X marks the spot.
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Gender gouging: Women often pay more than men

Gender gouging: Women often pay more than men | Consumption Junction | Scoop.it

Women and men are paying different amounts for similar, comparable products at major retailers, and Canada has no consumer protection against price discrimination based on gender, CBC's Marketplace found.


Via bobbygw
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Grocery Shoppers Won’t Part with Paper Coupons

Grocery Shoppers Won’t Part with Paper Coupons | Consumption Junction | Scoop.it
A July 2014 study indicates that reading printed circulars at home is the most popular way US grocery shoppers save cash. Half of all respondents did so before their last supermarket trip. Comparably, only 4.0% of shoppers found a promotion on social media.
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Rescooped by Deanna Dahlsad from A Marketing Mix
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Affordable Digital Marketing -- Awesome For Small Companies, Bloggers, & Just Plain Regular Folks

Affordable Digital Marketing -- Awesome For Small Companies, Bloggers, & Just Plain Regular Folks | Consumption Junction | Scoop.it
If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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The Stall & Craft Collective (Exclusive Interview!)

The Stall & Craft Collective (Exclusive Interview!) | Consumption Junction | Scoop.it
The Stall & Craft Collective is an online craft & gift marketplace, and events directory, which launched in June of this year. This October, they've reached over 30,000 unique visitors and ...
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Deanna Dahlsad's curator insight, January 13, 4:12 PM

Some vintage is allowed; currently UK only.

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Etsy Launches In-Person Payments for US Sellers

Etsy Launches In-Person Payments for US Sellers | Consumption Junction | Scoop.it
Today, Etsy launches a solution for our sellers based in the US to accept credit and debit card payments in person.
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Do Mothers Need Some Time Away from Social Media?

Do Mothers Need Some Time Away from Social Media? | Consumption Junction | Scoop.it
Social networking may be stressing mothers out. Half of US mother social users report feeling pressure to create an image that their lives are perfect on social platforms, with younger mothers especially likely to feel this way. The majority of mothers have actually considered stopping use of or taking a break from social media due to burnout or frustration.
Deanna Dahlsad's insight:

Public social pressures, more than fear over time-wasted, is behind declines in mothers using social media.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.