If the U.S. economy is getting better, then why are major retail chains closing thousands of stores? If we truly are in an “economic recovery”, then why do sales figures continue to go down for large retailers all over the country? Without a doubt, the rise of Internet retailing giants such as Amazon.com have had a huge impact. Today, there are millions of Americans that actually prefer to shop online. Personally, when I published my novel I made it solely available on Amazon. But Internet shopping alone does not account for the great retail apocalypse that we are witnessing.
In fact, some retail experts estimate that the Internet has accounted for only about 20 percent of the decline that we are seeing. Most of the rest of it can be accounted for by the slow, steady death of the middle class U.S. consumer. Median household income has declined for five years in a row, but all of our bills just keep going up. That means that the amount of disposable income that average Americans have continues to shrink, and that is really bad news for retailers....
Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.
Deanna Dahlsad's insight:
Shyp launched on March 26, 2014; they currently serve San Francisco only. It will be interesting to see if this takes off. (No mention of rate of pay for "shyp heroes".)
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:
Surprise! Consumers want to open an email that has something in it for them.
To many book professionals, Amazon is a ruthless predator; recently, the company has even started publishing books. A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.
There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing.
And many shoppers find their own preferred path to purchase and their own reasons why.
For example, as I wrote about earlier this week, consumers use both apps and mobile websites to shop and more find mobile browsers to be more convenient (More Mobile Shoppers Like Convenience of Websites Over Apps).
Almost half (46%) of mobile shoppers say their shopping experience would be better if they could check available stock while in a store and almost a third (31%) want in-store Wi-Fi with a simple login.
But some consumers don’t use any online tools to buy, primarily because they like to shop in a store where they can see and touch their desired products.
Based on a large global study by PwC, of those who did not purchase online, here are the top reasons:
54% -- Prefer to touch/try the product52% -- Just prefer to shop in store43% -- Worried about security of personal data35% -- Don’t trust online payment methods25% -- Don’t have a credit/debit card
Back in the middle of the last decade, eBay, the massive auction site, was in trouble.
Between 2005 and 2007, its stock price was cut in half and its market cap shrank by $30 billion.
In October 2007, eBay admitted that Skype, a company it had acquired for $2.5 billion two years earlier, was actually worth less than half of that.
During the third quarter of 2007, eBay lost money for the first time as a public company.
Meanwhile, it was becoming clear that despite a massive early lead, eBay was going to miss out on China’s e-commerce boom. In the United States, Amazon was quickly becoming the "Everything Store," thanks to smarter branding and superior technology.
After years of astonishing growth, the site was beginning to feel decidedly downmarket – a dotcom relic.
According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020, and IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, by 2020.
Truly, IoT has caught the imagination of the technology world and there are many predictions about the impact it will have in the coming years.
While many of these impact areas are yet to emerge and are currently more of speculation, there is one area which is beginning to see real action, and that is retail and e-commerce.
With the passage of the Farm Bill and America's annual celebration of Super Bowl Sunday, it's been a good week for some of America's worst kinds of socialism. MSNBC's Lawrence O'Donnell explains in his latest Rewrite.
Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”
Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.
Deanna Dahlsad's insight:
I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.
With Carl Icahn pressuring eBay to spin off PayPal and shareholders getting antsy about eBay's valuation not being equal to the sum of its parts, a Wall Street analyst boldly put forth another proposal - Google should acquire eBay and use its ecommerce and payments capabilities to fend off Amazon.
User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.
The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.
As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....
I am currently working on a dissertation project that investigates how fat fashion bloggers make meaning through their dress practices, and am looking for fat fashion bloggers to interview for my dissertation project. In order to participate in this research,