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Why Marketers Fear the Female Geek

Why Marketers Fear the Female Geek | Consumption Junction | Scoop.it
Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that.

Via malek, Deanna Dahlsad
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malek's curator insight, January 1, 12:44 PM

 I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 10:11 AM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
malek's comment, January 2, 2:19 PM
Amen. "Life is better in Pink" is too superficial
Consumption Junction
Consumerism meets marketing; who and what manipulates the free market of good and services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
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Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
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20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind

20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind | Consumption Junction | Scoop.it

If the U.S. economy is getting better, then why are major retail chains closing thousands of stores?  If we truly are in an “economic recovery”, then why do sales figures continue to go down for large retailers all over the country?  Without a doubt, the rise of Internet retailing giants such as Amazon.com have had a huge impact.  Today, there are millions of Americans that actually prefer to shop online.  Personally, when I published my novel I made it solely available on Amazon.  But Internet shopping alone does not account for the great retail apocalypse that we are witnessing. 


In fact, some retail experts estimate that the Internet has accounted for only about 20 percent of the decline that we are seeing.  Most of the rest of it can be accounted for by the slow, steady death of the middle class U.S. consumer.  Median household income has declined for five years in a row, but all of our bills just keep going up.  That means that the amount of disposable income that average Americans have continues to shrink, and that is really bad news for retailers....


Via Jeff Domansky
Deanna Dahlsad's insight:

One of the ways the class warfare of the wealthy will hit them back -- in the wallet.

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Jeff Domansky's curator insight, April 9, 7:08 AM

Challenges ahead for retail, mostly based on the disappearance of good paying jobs for middle-class Americans.

Diane Dennis's curator insight, April 9, 8:27 AM

How we shop for goods and services shifts to your marketplace, the internet. Own it.

clodeboutique's comment, April 9, 4:07 PM
http://www.emkatupang.com/hotel-murah-di-jakarta/ , http://goo.gl/ued2FF , http://bit.ly/1mT3FfZ .
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5 Tips for Writing Stellar Product Descriptions | The Etsy Blog

5 Tips for Writing Stellar Product Descriptions | The Etsy Blog | Consumption Junction | Scoop.it
Crafting item descriptions can feel like an art form in itself. Learn how to create listings that entice buyers and reflect your shop's unique style.
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Shyp | The easiest way to ship anything.

Shyp | The easiest way to ship anything. | Consumption Junction | Scoop.it
Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.
Deanna Dahlsad's insight:

Shyp launched on March 26, 2014; they currently serve San Francisco only. It will be interesting to see if this takes off. (No mention of rate of pay for "shyp heroes".)

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Rescooped by Deanna Dahlsad from A Marketing Mix
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Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | Consumption Junction | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

Surprise! Consumers want to open an email that has something in it for them.

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Deanna Dahlsad's curator insight, March 23, 4:06 PM

It's still direct marketing, y'all.

Rescooped by Deanna Dahlsad from Women, Sexuality and Equality
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Lena Dunham 'Nauseated' by Woody Allen, But 'I'm Not Gonna Indict the Work' - TheWrap

Lena Dunham 'Nauseated' by Woody Allen, But 'I'm Not Gonna Indict the Work' - TheWrap | Consumption Junction | Scoop.it
"I'm not comfortable living in a world where art is part of how we convict people of crimes"

Via Andrea Fernandes
Deanna Dahlsad's insight:

The power of the consumer; see also: http://www.kitsch-slapped.com/2011/05/we-all-end-up-paying-for-it-celebrities-or-not/

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Deanna Dahlsad's curator insight, March 18, 2:20 PM

On the difference between art & consumption; see also: http://www.kitsch-slapped.com/2011/05/we-all-end-up-paying-for-it-celebrities-or-not/


Deanna Dahlsad's curator insight, March 18, 2:25 PM

See also how you can affect the media, take action on issues & impact celebrities http://www.kitsch-slapped.com/2011/05/we-all-end-up-paying-for-it-celebrities-or-not/

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Shoppers Look for Quality—Not Deals

Shoppers Look for Quality—Not Deals | Consumption Junction | Scoop.it
Shoppers aren’t too concerned with getting items at a low price. Instead, they’re looking for “superior quality products”—something consumers are increasingly prioritizing when looking to purchase.
Deanna Dahlsad's insight:

Hurray!

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Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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George Packer: Is Amazon Bad for Books?

George Packer: Is Amazon Bad for Books? | Consumption Junction | Scoop.it
To many book professionals, Amazon is a ruthless predator; recently, the company has even started publishing books. A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.
Deanna Dahlsad's insight:

Required reading.

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Rescooped by Deanna Dahlsad from Consumer Behavior in Digital Environments
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MediaPost Publications Why People Don't Use Smartphones to Shop 02/27/2014

MediaPost Publications Why People Don't Use Smartphones to Shop 02/27/2014 | Consumption Junction | Scoop.it

There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing.

And many shoppers find their own preferred path to purchase and their own reasons why.

For example, as I wrote about earlier this week, consumers use both apps and mobile websites to shop and more find mobile browsers to be more convenient (More Mobile Shoppers Like Convenience of Websites Over Apps).

Almost half (46%) of mobile shoppers say their shopping experience would be better if they could check available stock while in a store and almost a third (31%) want in-store Wi-Fi with a simple login.

But some consumers don’t use any online tools to buy, primarily because they like to shop in a store where they can see and touch their desired products.

Based on a large global study by PwC, of those who did not purchase online, here are the top reasons:

54% -- Prefer to touch/try the product52% -- Just prefer to shop in store43% -- Worried about security of personal data35% -- Don’t trust online payment methods25% -- Don’t have a credit/debit card


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 3, 1:23 PM

Findings from recent PwC research details some barriers to using smartphones for shopping.

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Strand Books

Strand Books | Consumption Junction | Scoop.it

Click here to edit the title


Via Laura Brown
Deanna Dahlsad's insight:

Oh, how I remember stories like this from working in book stores!


Direct link: http://strandbooks.tumblr.com/post/77296196832/props-to-blue-willow-bookstore-in-houston-for-this

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Should Your Ecommerce Business Pop-Up in the Physical World?

Should Your Ecommerce Business Pop-Up in the Physical World? | Consumption Junction | Scoop.it
Online merchants are increasingly exploring the offline world. Shopify explores the pop-up trend and the questions sellers should ask themselves before trying out this strategy for themselves.
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You Can Explain eBay's $50 Billion Turnaround With Just This One Crazy Story

You Can Explain eBay's $50 Billion Turnaround With Just This One Crazy Story | Consumption Junction | Scoop.it

Back in the middle of the last decade, eBay, the massive auction site, was in trouble.


Between 2005 and 2007, its stock price was cut in half and its market cap shrank by $30 billion.


In October 2007, eBay admitted that Skype, a company it had acquired for $2.5 billion two years earlier, was actually worth less than half of that.

During the third quarter of 2007, eBay lost money for the first time as a public company.


Meanwhile, it was becoming clear that despite a massive early lead, eBay was going to miss out on China’s e-commerce boom. In the United States, Amazon was quickly becoming the "Everything Store," thanks to smarter branding and superior technology.


After years of astonishing growth, the site was beginning to feel decidedly downmarket – a dotcom relic.

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Rescooped by Deanna Dahlsad from :: The 4th Era ::
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Internet Of Things: The Next Major Disruptor For Retail

Internet Of Things: The Next Major Disruptor For Retail | Consumption Junction | Scoop.it

According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020, and IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, by 2020.


Truly, IoT has caught the imagination of the technology world and there are many predictions about the impact it will have in the coming years.

While many of these impact areas are yet to emerge and are currently more of speculation, there is one area which is beginning to see real action, and that is retail and e-commerce.


Via Pekka Puhakka, massimo facchinetti, Jim Lerman
Deanna Dahlsad's insight:

More info on IoT here: http://en.wikipedia.org/wiki/Internet_of_Things

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A good week for bad socialism

A good week for bad socialism | Consumption Junction | Scoop.it
With the passage of the Farm Bill and America's annual celebration of Super Bowl Sunday, it's been a good week for some of America's worst kinds of socialism. MSNBC's Lawrence O'Donnell explains in his latest Rewrite.
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Rescooped by Deanna Dahlsad from consumer psychology
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Are these the top key trends in understanding consumer behaviour?

Are these the top key trends in understanding consumer behaviour? | Consumption Junction | Scoop.it

"Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? ..."


Via Leona Ungerer
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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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EBay Says "Win Big With Collectibles"

EBay Says "Win Big With Collectibles" | Consumption Junction | Scoop.it
Among the steps eBay is taking to try to bring back their antiques and collectibles presence, is a new series of Collector Events: Discover another world of shopping -- with items from around the w...
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What’s Next for Native Ads?

What’s Next for Native Ads? | Consumption Junction | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 4:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 4:34 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Forget Carl Icahn Proposal, eBay Should Sell Itself to - Google?

Forget Carl Icahn Proposal, eBay Should Sell Itself to - Google? | Consumption Junction | Scoop.it
With Carl Icahn pressuring eBay to spin off PayPal and shareholders getting antsy about eBay's valuation not being equal to the sum of its parts, a Wall Street analyst boldly put forth another proposal - Google should acquire eBay and use its ecommerce and payments capabilities to fend off Amazon.
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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Consumption Junction | Scoop.it

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.


The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.


As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 11, 8:37 AM

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

Patrick Frison Roche's curator insight, March 12, 4:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.

Debra Walker's curator insight, March 12, 4:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.

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-TWO- Bluetooth Barcode Scanners With Charging Bases POS-X XI3200BT LOT

-TWO- Bluetooth Barcode Scanners With Charging Bases POS-X XI3200BT LOT | Consumption Junction | Scoop.it
in Business & Industrial, Retail & Services, Point of Sale Equipment
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Looking for fat fashion bloggers!

Looking for fat fashion bloggers! | Consumption Junction | Scoop.it

I am currently working on a dissertation project that investigates how fat fashion bloggers make meaning through their dress practices, and am looking for fat fashion bloggers to interview for my dissertation project. In order to participate in this research,

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Delete Yourself From Web Services

Delete Yourself From Web Services | Consumption Junction | Scoop.it

JustDelete.me is a directory that allows you to permanently remove yourself from different web services such as Facebook, PayPal, Amazon, etc.

Why can’t you just go to the listed sites on your own and delete yourself that way, you ask? It’s not that easy.

A lot of sites have dark patterns — interfaces created to trick users into agreeing to terms they otherwise wouldn’t — and JustDelete.me is designed to work around those patterns.

Deanna Dahlsad's insight:

Unfortunately, some are impossible...

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Rescooped by Deanna Dahlsad from Artdictive Habits : Sustainable Lifestyle
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How fashion blogging has become big business and how you can do it too

How fashion blogging has become big business and how you can do it too | Consumption Junction | Scoop.it
NOT too many years ago, blogging was almost a dirty word. A place where myriad voices uploaded their unedited opinions to the chagrin of established writers.

Via Webgrrl
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Webgrrl's curator insight, February 20, 10:37 PM

Successful bloggers are garnering hundreds of thousands of followers and commanding huge readership - and respect - all while becoming celebrities in their own right.

While making money as a blogger has always been a challenge, it’s certainly getting easier.

Rescooped by Deanna Dahlsad from Consumer behavior
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What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer? | Consumption Junction | Scoop.it

Via Francisco Teixeira
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Francisco Teixeira's curator insight, February 11, 8:53 AM

Tablet. Cada vez mais!

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How your mom became music's greatest influencer

How your mom became music's greatest influencer | Consumption Junction | Scoop.it

What you may not know about your mom is that she has become the most powerful person in music. Her tastes and habits, more than anyone else’s, influence the music you hear every day. Here’s how.

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Deanna Dahlsad's curator insight, February 7, 7:45 PM

This is so awesome -- and true!

Deanna Dahlsad's curator insight, February 7, 7:46 PM
This is so awesome -- and true!
Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Should You Have A News Section On Your Website?

Should You Have A News Section On Your Website? | Consumption Junction | Scoop.it

Recently Mike Lieberman advised folks to “go ahead and get rid of that ‘Company News’ section.” Lieberman wrote that in response to an analytical report compiled by Chris Scott of Headscape — more accurately, Lieberman gave his advice based on reading Paul Boag’s post about Scott’s report. To be fair, there is no readily available copy of Scott’s report. But that still doesn’t account for some errors in critical thinking.

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