Consumption Junction
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Consumption Junction
Consumerism meets marketing; who and what manipulates the free market of good and services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
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5 Kinds of Deal Seekers and What They Mean to Your Business

5 Kinds of Deal Seekers and What They Mean to Your Business | Consumption Junction | Scoop.it

While many consumers are looking for the best deal, not everyone buys on price alone, new research shows.While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met, according to a study by Experian Marketing Services, a provider of integrated consumer insight, targeting, data quality and cross-channel marketing.


A store's environment, the brands it carries, convenience and service all were deemed more important than price for the majority of consumers surveyed. In addition, nearly 40 percent of U.S. consumers are unlikely to change their behavior as the result of a discount. John Fetto, senior analyst, marketing and research at Experian, said it is critical that marketers know which customers want a deal or need a deal, and which outright rejects them...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 7:11 AM

Here's the deal. When it comes to shopping all consumers are just looking for a deal though there are some important differences to note by marketers.

Rescooped by Deanna Dahlsad from Marketing Revolution
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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Consumption Junction | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith
Deanna Dahlsad's insight:

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

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Deanna Dahlsad's curator insight, October 15, 2013 2:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 2:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 7:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study