Consumption Junction
Follow
Find tag "sports"
1.1K views | +0 today
Consumption Junction
Consumerism meets marketing; who and what manipulates the free market of good and services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
Your new post is loading...
Your new post is loading...
Scooped by Deanna Dahlsad
Scoop.it!

Policy Update: “Redskins” | Etsy News Blog

Policy Update: “Redskins” | Etsy News Blog | Consumption Junction | Scoop.it
Effective today, the term redskin will no longer be permitted in the Etsy marketplace, out of respect for Native Americans.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

The Gendered Forest: Women Relax, Men Mountaineer

The Gendered Forest: Women Relax, Men Mountaineer | Consumption Junction | Scoop.it

This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas.


One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.

Deanna Dahlsad's insight:

A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men.


However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the  ratio isn't all a result of marketing...

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

A good week for bad socialism

A good week for bad socialism | Consumption Junction | Scoop.it
With the passage of the Farm Bill and America's annual celebration of Super Bowl Sunday, it's been a good week for some of America's worst kinds of socialism. MSNBC's Lawrence O'Donnell explains in his latest Rewrite.
more...
No comment yet.