Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Vendo's View: Top 5 Converting States (and the 5 Worst)

Vendo's View: Top 5 Converting States (and the 5 Worst) | Consumption Junction | Scoop.it
The presidential race is bringing endless analysis of the differences between states. One difference the media hasn’t focused on is conversion rates. In this Vendo’s View we’re looking at states.

Which are the top converting states? Which convert worst? We analyzed a year’s worth of data to find the answers.
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Pinterest Releases New Stats on How Pinners Use the Platform to Make Purchases

Pinterest Releases New Stats on How Pinners Use the Platform to Make Purchases | Consumption Junction | Scoop.it
Have you considered using Pinterest as part of your social media marketing outreach? The platform's released some new stats on how Pinners use the platform in their purchase journeys - and they may inspire you to take another look. 

Via THE *OFFICIAL ANDREASCY*, malek
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Customer Satisfaction Rises for Ecommerce, Falls for Offline Retail, Says ACSI Retail Report

Customer Satisfaction Rises for Ecommerce, Falls for Offline Retail, Says ACSI Retail Report | Consumption Junction | Scoop.it
ACSI Retail Report 2014 examines customer satisfaction for top retailers, both traditional and online, including popular department or discount store chains; dollar stores and wholesale warehouse clubs; office suppliers and home improvement; electronics, clothing, book retailers; supermarkets, drug stores, and Web retailers.
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | Consumption Junction | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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Etsy’s – excited to bring their sellers’ items directly to shoppers with their very own pop up! | TheMarketingblog

Etsy’s – excited to bring their sellers’ items directly to shoppers with their very own pop up! | TheMarketingblog | Consumption Junction | Scoop.it
This Christmas, Etsy.com, the world’s most vibrant handmade and vintage marketplace, is opening its first pop-up shop in the UK. “Etsy House” will open

Via Will Corry
Deanna Dahlsad's insight:

@Laura Brown - you're a silly goose! "Pop up" is a kind of temporary shop in the real world, not a horrid Internet ad ;)

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Will Corry's curator insight, November 20, 2014 8:55 AM

Etsy House will open in London from 5th- 7th December at 5 Great Newport St, London, WC2H 7HY. Friday 5th 10am – 8pm, Saturday 6th 10am – 8pm, Sunday 7th 10am – 6pm.

Laura Brown's comment, November 25, 2014 12:04 PM
A temporary shop atop the Etsy shop they already have? I will have to wait and see them in action I think. It's funny, pop ups didn't bother me too much in the first round (then or so years ago) but they bug me now. Mostly because it is harder to close them, some hide the X marks the spot.
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Etsy Launches In-Person Payments for US Sellers

Etsy Launches In-Person Payments for US Sellers | Consumption Junction | Scoop.it
Today, Etsy launches a solution for our sellers based in the US to accept credit and debit card payments in person.
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Amazon Takes the Muppets Off the Shelf

Amazon Takes the Muppets Off the Shelf | Consumption Junction | Scoop.it
Disney is the latest entertainment company to have orders of its forthcoming releases blocked by the retailer.
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Stop shops sorting toys by gender, says equalities minister

Stop shops sorting toys by gender, says equalities minister | Consumption Junction | Scoop.it
Separating toys into boys' and girls' aisles may discourage girls from science and engineering careers, says Jenny Wilmott



Via Caroline Claeys
Deanna Dahlsad's insight:

add your insight...


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malek's curator insight, June 27, 2014 6:43 PM

Gender between your ears not your legs. Time to smash taboos like gender specific toys.

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Could Sellers Benefit from the Amazon - Hachette Standoff?

Could Sellers Benefit from the Amazon - Hachette Standoff? | Consumption Junction | Scoop.it
You've probably heard about the battle between Amazon.com and Hachette; it's been all over the media, and ...
Deanna Dahlsad's insight:

Panic vs reality, and potential opportunity.

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Deanna Dahlsad's curator insight, June 13, 2014 4:36 PM

Breaks down the situation as well as presents the realities.

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A n (Unintended) Conversation About Amazon & The Book Industry

A n (Unintended) Conversation About Amazon & The Book Industry | Consumption Junction | Scoop.it
no-appy-polly-loggies asked: (( hey! so you just rebloged my post about globes - awesome! i'm glad you did! but you also added a link to amazon as a way to promote the purchase of the book. while i'm...
Deanna Dahlsad's insight:

It can be hard to follow conversations on Tumblr, so the conversation starts here: http://fair-oaks-antiques.tumblr.com/post/87720548729/hey-so-you-just-rebloged-my-post-about-globes


Does Amazon offend you? Do the stories affect your book and other purchases?

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Deanna Dahlsad's curator insight, June 3, 2014 10:41 PM

it can be hard to follow conversations on Tumblr, so the conversation starts here: http://fair-oaks-antiques.tumblr.com/post/87720548729/hey-so-you-just-rebloged-my-post-about-globes


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{pricing} 46 random tips to help you price your stuff

{pricing} 46 random tips to help you price your stuff | Consumption Junction | Scoop.it

pricing. seriously, i think this is one of the most challenging parts of
building your own little biz.

last week i recommended an ebook called earn what you deserve. this book  does not give you a magic formula for figuring out your pricing. what it does do is tackle the underlying issues you need to consider before you can really charge what you are worth.

let me say that again. no pricing advice in the world is going to help you
if you do not have a sense of the value of your work.

earn what you deserve is going to help you do that. with it, you consider
what it means to be a biz owner, tackle your own beliefs about money and finances, figure out the true cost of doing business, look at new ways of marketing and selling, and start to build your own sense of value in your work and your product. once you have done that, then what?

well it is time to look at what you have been charging for your product. as
promised i have compiled a list of tips, advice and strategies from all
over the place that may help you with this. this is not a step-by-step
formula for figuring out your price. (if i ever find the elusive, magic
step-by-step formula for pricing i will share it immediately!) what i have
done is a lot of research into different strategies and taken the bits and
pieces that make sense to me and apply them to what i do. so i am sharing those bits and pieces with you here.

first, let’s get your head in the game...

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20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind

20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind | Consumption Junction | Scoop.it

If the U.S. economy is getting better, then why are major retail chains closing thousands of stores?  If we truly are in an “economic recovery”, then why do sales figures continue to go down for large retailers all over the country?  Without a doubt, the rise of Internet retailing giants such as Amazon.com have had a huge impact.  Today, there are millions of Americans that actually prefer to shop online.  Personally, when I published my novel I made it solely available on Amazon.  But Internet shopping alone does not account for the great retail apocalypse that we are witnessing. 


In fact, some retail experts estimate that the Internet has accounted for only about 20 percent of the decline that we are seeing.  Most of the rest of it can be accounted for by the slow, steady death of the middle class U.S. consumer.  Median household income has declined for five years in a row, but all of our bills just keep going up.  That means that the amount of disposable income that average Americans have continues to shrink, and that is really bad news for retailers....


Via Jeff Domansky
Deanna Dahlsad's insight:

One of the ways the class warfare of the wealthy will hit them back -- in the wallet.

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Jeff Domansky's curator insight, April 9, 2014 10:08 AM

Challenges ahead for retail, mostly based on the disappearance of good paying jobs for middle-class Americans.

Diane Dennis's curator insight, April 9, 2014 11:27 AM

How we shop for goods and services shifts to your marketplace, the internet. Own it.

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5 Tips for Writing Stellar Product Descriptions | The Etsy Blog

5 Tips for Writing Stellar Product Descriptions | The Etsy Blog | Consumption Junction | Scoop.it
Crafting item descriptions can feel like an art form in itself. Learn how to create listings that entice buyers and reflect your shop's unique style.
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George Packer: Is Amazon Bad for Books?

George Packer: Is Amazon Bad for Books? | Consumption Junction | Scoop.it
To many book professionals, Amazon is a ruthless predator; recently, the company has even started publishing books. A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.
Deanna Dahlsad's insight:

Required reading.

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Strand Books

Strand Books | Consumption Junction | Scoop.it

Click here to edit the title

Deanna Dahlsad's insight:

Oh, how I remember stories like this from working in book stores!


Direct link: http://strandbooks.tumblr.com/post/77296196832/props-to-blue-willow-bookstore-in-houston-for-this

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Should Your Ecommerce Business Pop-Up in the Physical World?

Should Your Ecommerce Business Pop-Up in the Physical World? | Consumption Junction | Scoop.it
Online merchants are increasingly exploring the offline world. Shopify explores the pop-up trend and the questions sellers should ask themselves before trying out this strategy for themselves.
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Internet Of Things: The Next Major Disruptor For Retail

Internet Of Things: The Next Major Disruptor For Retail | Consumption Junction | Scoop.it

According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020, and IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, by 2020.


Truly, IoT has caught the imagination of the technology world and there are many predictions about the impact it will have in the coming years.

While many of these impact areas are yet to emerge and are currently more of speculation, there is one area which is beginning to see real action, and that is retail and e-commerce.


Via Pekka Puhakka, massimo facchinetti, Jim Lerman
Deanna Dahlsad's insight:

More info on IoT here: http://en.wikipedia.org/wiki/Internet_of_Things

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Online Selling Trends 2014: Challenges and Opportunities

Online Selling Trends 2014: Challenges and Opportunities | Consumption Junction | Scoop.it
Once a year we consult with leaders in ecommerce to learn about the latest trends and the issues on the minds of merchants.
Deanna Dahlsad's insight:

GoDaddy (ick( SVP of Productivity Apps Steven Aldrich says, "Continued consolidation of buyers to the biggest marketplaces Amazon and eBay - they were the top two ecommerce destinations during the holiday shopping period. To grow, it will be necessary to have a presence on one of those sites or put significant effort to create sustainable traffic to your own online presence."


I think this needs some clarification; including a link to such a fact. Even if the statement is true, there are other issues.


Both marketplaces carry just about everything, yet are these sites the most important places to be if you have a niche product?


For example, sellers of art, antiques, vintage items, custom pieces, etc. have already found sites like Etsy -- which does not cater to the big brands & box stores -- to bring more sales via more targeted shoppers.


Boutique brands and indie shops shoot themselves in the foot by being at such mainstream marketplaces as Amazon & Ebay.


Bigger isn't always what it seems.

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5 Kinds of Deal Seekers and What They Mean to Your Business

5 Kinds of Deal Seekers and What They Mean to Your Business | Consumption Junction | Scoop.it

While many consumers are looking for the best deal, not everyone buys on price alone, new research shows.While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met, according to a study by Experian Marketing Services, a provider of integrated consumer insight, targeting, data quality and cross-channel marketing.


A store's environment, the brands it carries, convenience and service all were deemed more important than price for the majority of consumers surveyed. In addition, nearly 40 percent of U.S. consumers are unlikely to change their behavior as the result of a discount. John Fetto, senior analyst, marketing and research at Experian, said it is critical that marketers know which customers want a deal or need a deal, and which outright rejects them...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 2014 10:11 AM

Here's the deal. When it comes to shopping all consumers are just looking for a deal though there are some important differences to note by marketers.

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The Candy Aisle Is Hurting Because You Do Your Shopping Online - Huffington Post

The Candy Aisle Is Hurting Because You Do Your Shopping Online - Huffington Post | Consumption Junction | Scoop.it

"Grocery is one of the last areas of retail to go online, due to challenges around delivery and perishability, but a shift is underway..."

©


Via Leona Ungerer
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Deanna Dahlsad's curator insight, November 28, 2013 12:08 AM

Magazines too

Belkacem Nabout's curator insight, November 29, 2013 4:21 PM

Grâce à UnKube vous pouvez avoir des gains CONSEQUENTS, MENSUELS, DURABLES et le plus important :
qui viennent de sources différentes.
www.unkube.com/Belgouche

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The Online Sellers Guide to Key Holiday Shopping Dates

Reviewing holiday online-shopping traffic trends can provide insight into what to expect this year - in today's guest column, Akamai Technologies' Margaret Kuchler discusses key holiday dates to help online sellers prepare for the days and weeks...
Deanna Dahlsad's insight:

Expectations are high for holiday shopping -- including online -- during this more condensed holiday season.

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Order something from Amazon... collect it from your TUBE STATION

Order something from Amazon... collect it from your TUBE STATION | Consumption Junction | Scoop.it

Commuters in London could soon pick up Amazon orders at their local underground station under plans to turn ticket offices into parcel drop-off points.


Transport for London is reportedly in talks with the online retail giant after it announced it's going to close all 240 ticket offices by 2015 with the loss of 750 jobs.

Deanna Dahlsad's insight:

That could be a win-win

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USPS 2014 Rate Hike to Impact Online Sellers

USPS 2014 Rate Hike to Impact Online Sellers | Consumption Junction | Scoop.it
The US Postal Service will raise shipping rates in January 2014. EcommerceBytes takes an early look at some of the rates most likely to impact online sellers.
Deanna Dahlsad's insight:

Of interest to sellers -- and buyers who wonder why it costs so much to ship.

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Deanna Dahlsad's curator insight, November 14, 2013 12:48 AM

Of interest to sellers -- and buyers who wonder why it costs so much to ship.

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Sign up for Free Shop Small marketing materials - American Express OPEN

Sign up for Free Shop Small marketing materials - American Express OPEN | Consumption Junction | Scoop.it

Give customers a reason to Shop Small® with you on Nov 30. The information you enter below will be used to personalize all of your marketing materials for Small Business Saturday®.


Sign up to get Small Business Saturday marketing materials to help your business stand out.

Deanna Dahlsad's insight:

You can get 2 free printed posters from FedEx with this offer!

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eBay Acquires Shutl, Races Amazon To Your Front Door

eBay Acquires Shutl, Races Amazon To Your Front Door | Consumption Junction | Scoop.it

As consumers grow more accustomed to speedy online deliveries, eBay is hoping to exceed consumer demand. To accomplish this, the auction giant just acquired Shutl, a marketplace that uses a network of couriers to deliver local goods on a same-day basis.


According to Devin Wenig, president of eBay Marketplaces, consumption on the auction network has shifted strongly toward local purchases, probably as a result of eBay Now, a service released last October that lets shoppers order products from local stores and receive them in as little as an hour.


“Today, approximately 75 percent of what people buy is local, found within 15 miles from their home,” said Wenig. “Traditional retail isn’t going away. But it is transforming, and that creates enormous opportunity within the $10 trillion total commerce market.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 2013 11:54 AM

Deep impact. Auction giant eBay is aiming for same-day shipping to win last-mile race in ecommerce.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.