Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Consumer Behavior in Digital Environments
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MediaPost Publications Why People Don't Use Smartphones to Shop 02/27/2014

MediaPost Publications Why People Don't Use Smartphones to Shop 02/27/2014 | Consumption Junction | Scoop.it

There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing.

And many shoppers find their own preferred path to purchase and their own reasons why.

For example, as I wrote about earlier this week, consumers use both apps and mobile websites to shop and more find mobile browsers to be more convenient (More Mobile Shoppers Like Convenience of Websites Over Apps).

Almost half (46%) of mobile shoppers say their shopping experience would be better if they could check available stock while in a store and almost a third (31%) want in-store Wi-Fi with a simple login.

But some consumers don’t use any online tools to buy, primarily because they like to shop in a store where they can see and touch their desired products.

Based on a large global study by PwC, of those who did not purchase online, here are the top reasons:

54% -- Prefer to touch/try the product52% -- Just prefer to shop in store43% -- Worried about security of personal data35% -- Don’t trust online payment methods25% -- Don’t have a credit/debit card


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 3, 2014 4:23 PM

Findings from recent PwC research details some barriers to using smartphones for shopping.

Rescooped by Deanna Dahlsad from Consumer behavior
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What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer? | Consumption Junction | Scoop.it

Via Francisco Teixeira
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Rescooped by Deanna Dahlsad from Games People Play
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The Growth Of Mobile Gambling Infographic

The Growth Of Mobile Gambling Infographic | Consumption Junction | Scoop.it
Mobile gambling has grown a lot over the last two years, with reports of up to 150% growth in mobile gambling services in one year. PocketWinnings.com's Mobile Gambling Infographic  

Via Shawnee Rivers
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‘Fear of Missing Something’ Drives Home Screen Alert Usage

‘Fear of Missing Something’ Drives Home Screen Alert Usage | Consumption Junction | Scoop.it
Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research.
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Shawnee Rivers's curator insight, January 22, 2014 6:17 PM

Games is right there in the middle..

Laura Brown's comment, January 24, 2014 2:01 AM
I see people who are obsessed with reading Twitter feeds and same for other social media. They worry about what they miss, some actually get upset about it. I don't. I check RSS feeds a couple of times a week and only read as far as I want to. I doubt I spend more than an hour including time to write up a post, make coffee or have a snack and repost or link to anything which interests me. I even skim read several posts from the feed.
Laura Brown's curator insight, January 24, 2014 2:02 AM

Of course, I don't own a mobile phone so any missed calls remain missed forever. 

Rescooped by Deanna Dahlsad from A Marketing Mix
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PCs Still Tops for Web Shopping Across Categories

PCs Still Tops for Web Shopping Across Categories | Consumption Junction | Scoop.it
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:

Note how completing a purchase via a mobile device was less common.

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Deanna Dahlsad's curator insight, December 5, 2013 11:45 AM

Note how completing a purchase via a mobile device was less common.

malek's curator insight, December 8, 2013 9:01 AM

Against rhetoric. Probably more research and more readings will explain the findings

Rescooped by Deanna Dahlsad from Consumer Behavior in Digital Environments
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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | Consumption Junction | Scoop.it

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.


Via Russ Merz, Ph.D.
Deanna Dahlsad's insight:

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.

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Russ Merz, Ph.D.'s curator insight, December 5, 2013 9:12 AM

Recent research by Millward Brown Digital shows some interesting shopping behavior differences between mobile and PC based shoppers. However, it is unclear what the base number of shoppers are in each group, or how many use both devices.

Rescooped by Deanna Dahlsad from Consumer Behavior in Digital Environments
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A Look at Women and Their Relationship With Mobile Phones

A Look at Women and Their Relationship With Mobile Phones | Consumption Junction | Scoop.it

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent).

 

Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, fully 91 percent of women dislike ads they consider intrusive.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 4, 2013 10:52 AM

A useful look at the #demographics of #mobile phone usage by women (and men).

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
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