Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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How Many E-Commerce Shopping Carts Are Abandoned? #INFOGRAPHIC

How Many E-Commerce Shopping Carts Are Abandoned? #INFOGRAPHIC | Consumption Junction | Scoop.it

Here’s some key facts:

  • Almost 68% of online shopping carts are abandoned
  • There is a $100 “psychological barrier” when it comes to online purchases that causes many to abandon their carts
  • 90% of leads go cold after one hour

How has abandoned shopping carts affected your e-commerce business?


Via Brian Yanish - MarketingHits.com
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Why do people unfollow brands on Social Media? [Infographic]

Why do people unfollow brands on Social Media? [Infographic] | Consumption Junction | Scoop.it
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.

Via Francisco Teixeira
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Designing for Profit: On “Instructions for Use”

Designing for Profit: On “Instructions for Use” | Consumption Junction | Scoop.it

When companies offer instructions as to how much of their product to use, what do you think drives their decisions as to what advice to give?

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Customer Satisfaction Rises for Ecommerce, Falls for Offline Retail, Says ACSI Retail Report

Customer Satisfaction Rises for Ecommerce, Falls for Offline Retail, Says ACSI Retail Report | Consumption Junction | Scoop.it
ACSI Retail Report 2014 examines customer satisfaction for top retailers, both traditional and online, including popular department or discount store chains; dollar stores and wholesale warehouse clubs; office suppliers and home improvement; electronics, clothing, book retailers; supermarkets, drug stores, and Web retailers.
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Should Men’s Products Fear a Woman’s Touch?

Should Men’s Products Fear a Woman’s Touch? | Consumption Junction | Scoop.it

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea.


But when it comes to the world of consumer products, fear of associating with the opposite sex, at least for some, never really goes away.

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How Our Brain Determines if the Product is Worth the Price

How Our Brain Determines if the Product is Worth the Price | Consumption Junction | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | Consumption Junction | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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How Colors Affect Conversion Infographic

How Colors Affect Conversion Infographic | Consumption Junction | Scoop.it
Colors plays major role in our life. Check out how colors affect your customers decision and make conversion happen. #infographics #conversion
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Luxury brands often misidentify their target consumers

Luxury brands often misidentify their target consumers | Consumption Junction | Scoop.it

"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."

©


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Gender gouging: Women often pay more than men

Gender gouging: Women often pay more than men | Consumption Junction | Scoop.it

Women and men are paying different amounts for similar, comparable products at major retailers, and Canada has no consumer protection against price discrimination based on gender, CBC's Marketplace found.


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Grocery Shoppers Won’t Part with Paper Coupons

Grocery Shoppers Won’t Part with Paper Coupons | Consumption Junction | Scoop.it
A July 2014 study indicates that reading printed circulars at home is the most popular way US grocery shoppers save cash. Half of all respondents did so before their last supermarket trip. Comparably, only 4.0% of shoppers found a promotion on social media.
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Why PayPal’s Split From eBay Threatens 70 Million Americans

Why PayPal’s Split From eBay Threatens 70 Million Americans | Consumption Junction | Scoop.it
This article originally appeared in Inc. PayPal’s coming split from eBay potentially threatens eBay, Apple Pay, and all the ungainly legacy tech companies whose investors are now pushing them to break into pieces.  But there’s also a large group of people for whom the PayPal-eBay breakup is bad news: anyone...
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Rescooped by Deanna Dahlsad from Sex Positive
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If Buying Condoms Was Like Buying Birth Control

Safe sex isn’t always easy. Share on Facebook: http://on.fb.me/1vFVmq6 Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Share on Twitter: http://bit.l...
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No Shame Movement's curator insight, October 10, 2014 2:08 PM

great role reversal 

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Why Collect?

Why Collect? | Consumption Junction | Scoop.it
Not only is is obvious (and lame) to say that the reasons for collecting are as varied as the collections themselves, but I've already discussed that the m
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Policy Update: “Redskins” | Etsy News Blog

Policy Update: “Redskins” | Etsy News Blog | Consumption Junction | Scoop.it
Effective today, the term redskin will no longer be permitted in the Etsy marketplace, out of respect for Native Americans.
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Should Buyers Be Able to Cancel eBay Orders within 1 Hour?

Should Buyers Be Able to Cancel eBay Orders within 1 Hour? | Consumption Junction | Scoop.it
There's a new eBay policy that may have gotten lost in the shuffle with all the changes the marketplace announced on ...
Deanna Dahlsad's insight:

This is another attempt by eBay to nail the coffins shut on small mom & pop shops, independent artists and antique dealers, plain & simple.

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Good News-Bad News: Priority Mail Rates Change Next Month

Good News-Bad News: Priority Mail Rates Change Next Month | Consumption Junction | Scoop.it
There's good news - or bad news - for shippers when it comes to new USPS Priority Mail rates that go into effect on September 7th, depending on how you purchase postage. Make sure you're prepared for next month's changes.
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Survey Asks eBay Sellers about Mandatory Managed Returns

Survey Asks eBay Sellers about Mandatory Managed Returns | Consumption Junction | Scoop.it
eBay sellers, will you be keeping your return policies the same once eBay's new Managed Returns policy takes effect for all sellers? Take our survey and we'll share the results.
Deanna Dahlsad's insight:

I find this Managed Returns policy terrifying - both as a seller & a buyer.

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Dutch courts lets ebook reseller stay online - PCWorld

Dutch courts lets ebook reseller stay online - PCWorld | Consumption Junction | Scoop.it
Dutch courts lets ebook reseller stay online
PCWorld
Tom Kabinet offers a platform that it says lets users legally sell used ebooks. Sellers have to declare they obtained their copies legally and agree to delete their versions when a sale is made.

Via Ware-Pak LLC
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Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App, Amazon Wallet | TechCrunch

Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App, Amazon Wallet | TechCrunch | Consumption Junction | Scoop.it
Amazon's first attempt at its own mobile wallet application, designed for use at the point-of-sale, has made a quiet debut on the Amazon Appstore and on..

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What We Really Taste When We Drink Wine

What We Really Taste When We Drink Wine | Consumption Junction | Scoop.it

Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I’ve had this wine before and liked or hated it; I’ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we’ve loved or hated this restaurant before; I’m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.

One of the things wine researchers like to do, in fact, is manipulate some small factor of the environment or the wine to see how perceptions of taste are affected. If we are compelled by the description of the vineyard, its owners, or its history, we are likely to pay more for a bottle. Salzman admits, after we’ve handed in our scores, that that’s the reason he gave us so much background on the wines beforehand.

Information about the vineyard at least tells us something about the wine, but even factors that don’t, like price, can have an influence.

Deanna Dahlsad's insight:

Extrapolate across products, brands, consumers...

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Deanna Dahlsad's curator insight, July 16, 2014 8:02 PM

Extrapolate across products, brands, consumers...

Rescooped by Deanna Dahlsad from Inequality, Poverty, and Corruption: Effects and Solutions
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This Ingenious Hoodie Could Save Homeless People's Lives

This Ingenious Hoodie Could Save Homeless People's Lives | Consumption Junction | Scoop.it
When Anders Hsi constructed a hoodie that zips up the front of a wearer’s face, he had in mind a person who values his privacy, like a passenger on an airplane.

But when a homeless man named Joe approached Hsi and was eager to try on the inn...

Via Jocelyn Stoller
Deanna Dahlsad's insight:

Markets dictate

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Rescooped by Deanna Dahlsad from Brain Tricks: Belief, Bias, and Blindspots
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Consumer Psychology & the E-Commerce Checkout

Consumer Psychology & the E-Commerce Checkout | Consumption Junction | Scoop.it
We all love a bit of online shopping but what goes through our head before we click to buy items over the web?

Via Jocelyn Stoller
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Porn-Opine: Getting My Mocks Off

Porn-Opine: Getting My Mocks Off | Consumption Junction | Scoop.it


Porn exists because people want it.

We want it to get off. We want it to get our partners off. We want it to mock. But we want it.


Via Gracie Passette
Deanna Dahlsad's insight:

NWS, but excellent points about porn & "the media"

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Gracie Passette's curator insight, June 14, 2014 11:07 PM

Some great lines in this ~ esp the part about pies lol

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
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