Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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The New York Times Might Ban Visitors Who Use Ad Blockers

The New York Times Might Ban Visitors Who Use Ad Blockers | Consumption Junction | Scoop.it
New York Times CEO Mark Thompson did not mince words Tuesday when talking about ad blocking, which has been causing more than a few headaches for publishers. During a keynote discussion at Social Media Week in New York, Thompson compared using ad blockers to stealing a print issue from a newsstand.
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | Consumption Junction | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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Affordable Digital Marketing -- Awesome For Small Companies, Bloggers, & Just Plain Regular Folks

Affordable Digital Marketing -- Awesome For Small Companies, Bloggers, & Just Plain Regular Folks | Consumption Junction | Scoop.it
If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
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What’s Next for Native Ads?

What’s Next for Native Ads? | Consumption Junction | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 2014 7:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 2014 7:34 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Let there be boobs as Bonds complaints busted - Crikey

Let there be boobs as Bonds complaints busted - Crikey | Consumption Junction | Scoop.it

The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.

Bonds has been cleared by the Advertising Standards Bureau for its new “Boobs” advertisement, which roused at least 15 complaints after it launched in October.

The advertisement, which replaced the well-known Bonds logo with the word “Boobs” and featured images of women in bras and underwear, caused controversy for its use of the word.

The ASB board reviewed the complaints and ruled in favour of Bonds, noting the word boobs is defined as a colloquial term for women’s breasts in the Macquarie Dictionary.

The controversial campaign was designed to promote the apparel brand’s fresh offer of bras, which come in a broader range of sizes and fits. The company hired Clemenger BBDO to produce the campaign and invested in billboards, online and print advertising to promote it. At the time of launch, a spokesperson for the ASB said 15 official complaints had been made about the campaign.

 


Via Paula Maria Tinoco Trindade, Gracie Passette
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Mainstream Advertising On Porn Websites

Mainstream Advertising On Porn Websites | Consumption Junction | Scoop.it

It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?

 

Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:


Via Gracie Passette
Deanna Dahlsad's insight:

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

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Deanna Dahlsad's curator insight, November 19, 2013 6:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

Deanna Dahlsad's curator insight, November 19, 2013 6:37 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.


If your product or services fits the demographic, why not?

malek's comment, November 20, 2013 7:43 AM
Nothing beats a pragmatic approach, fully agree with your view
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Etsy Shop Widget - Get a Pocket Shop For your Blog - by Craft Cult

Etsy Shop Widget - Get a Pocket Shop For your Blog - by Craft Cult | Consumption Junction | Scoop.it

The Pocket Shop is an animated, interactive, portable version of your Etsy shop to help you promote your products on your blog or website.

Deanna Dahlsad's insight:

A bit more versatile than the Etsy Mini Etsy itself offers; free, with a link back to widget maker.

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Fashioning standards for industry conduct (Art & Antiques)

Fashioning standards for industry conduct (Art & Antiques) | Consumption Junction | Scoop.it

Doctors have the American Medical Association; lawyers are represented by the American Bar Association, car dealers, teachers, religions, and even countries have organized representation to promote their best interests to the public and government. Art and antiques dealers, one can categorically say, do not have any form of an umbrella organization that can advocate for its interests.

The many organizations that do attempt to be representatives of the industry are narrow in focus and small in membership. Whether it is the Art and Antiques Dealer’s League of America (AADLA), Antiques Dealers’ Association of American (ADA), National Antiques & Art Dealers Association of American (NAADAA), or the various state and local associations, they all have limited membership, finances, and interests. Individually they are just groups that attempt to create their own exclusivity of membership and can’t look at industry issues, be it a simple standard form of invoice or other business documents that have dealer and customer interests in mind; how about the larger purpose of the public’s image of dealers?


Via Deanna Dahlsad
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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | Consumption Junction | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


Via Jeff Domansky
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Cap'n Crunch Gets YouTube Late-Night Talk Show

Cap'n Crunch Gets YouTube Late-Night Talk Show | Consumption Junction | Scoop.it
Cap'n Crunch is looking for a comeback and placing its bets on social media and a touch of nostalgia.

Via k3hamilton
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k3hamilton's curator insight, April 23, 2013 9:33 AM

late night +sugar

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You Won’t Like These Lingerie Ads

You Won’t Like These Lingerie Ads | Consumption Junction | Scoop.it

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.


Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

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A Very Serious Retrospective of Vintage Versace Ads

A Very Serious Retrospective of Vintage Versace Ads | Consumption Junction | Scoop.it
I remember tearing out this advert of Stephanie Seymour in her pastel suit and sticking it on my bedroom wall. That was the 90s, when Versace and its supermodels ruled pop culture.

Via Barbara Ostashev
Deanna Dahlsad's insight:

"When standing on two legs was like so last season." lol

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Deanna Dahlsad's curator insight, February 21, 2013 1:04 AM
"When standing on two legs was like so last season." lol
Deanna Dahlsad's curator insight, February 21, 2013 1:07 AM

"When standing on two legs was like so last season." lol

Laura Brown's comment, February 22, 2013 12:26 AM
This is what happens when they don't let the models take a potty break!!!
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Can You Smell That Smell? A Mystery Is In The Air

Can You Smell That Smell? A Mystery Is In The Air | Consumption Junction | Scoop.it
A vintage text ad from the Ritz for Michael Todd Jr’s 1960 film, Scent Of Mystery (1960), in “glorious” smell-o-vision! A film which “positively cannot be shown in any other...
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Deanna Dahlsad's curator insight, February 15, 2013 4:23 PM

Properly used and executed, smell-o-vision and all the rest could do more than entertain; it would evoke and create memories.

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Michael Massaia's Stark Photographs Of Discarded Vegas Call Girl Cards

Michael Massaia's Stark Photographs Of Discarded Vegas Call Girl Cards | Consumption Junction | Scoop.it
Michael Massaia is a documentary style photographer who specializes in black and white film. His "Lost: Las Vegas Call Girl Cards" series touches on the over-saturation of advertising, commodification, waste, and salaciousness within our culture.

Via Craftypants Carol
Deanna Dahlsad's insight:

This is what happens with most flyers and promotional pieces of paper that are handed out on the streets, put on windsheilds, etc. The fact that it's about selling sex makes me take pause...This appears to be one case where erotic images of women involved in sex work are actually adding value and humanizing the advertisements. Food for thought.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.