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What Will Drive Consumers to Shop Online in 2014 [Infographic]

What Will Drive Consumers to Shop Online in 2014 [Infographic] | Consumers & Behavior | Scoop.it

What will inspire consumers to shop online in 2014? 

 

Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic.

 

Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year.

Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while 66% say one-day shipping inspires them to shop.

 

Moreover, one in 10 consumers say they would spend more than $1,000 online without seeing a product first.


See more below, in the infographic, and this article: "Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers."

 


Via Russ Merz, Ph.D.
Geert Stox's insight:

What won't drive them?

 

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Russ Merz, Ph.D.'s curator insight, January 13, 5:18 PM

Recent #stats about online shopping behaviors--frequency, spending, influencers.

Nine0Media's curator insight, February 8, 2:24 AM

I like it! I think performing quality #SEO and staying active in #SocialMedia will drive the most, but we shall see what consumer are really engaging with. #DIYSEO #SocialMediaTools #Nine0Media

Gonzalo Moreno's curator insight, February 22, 7:05 AM

More of the same... In the future

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People Are Trusting Online Reviews More Than Ever

People Are Trusting Online Reviews More Than Ever | Consumers & Behavior | Scoop.it
It appears that people are not only turning to online reviews for local businesses more and more, but they are actually trusting them more than …
Geert Stox's insight:

Or how the online mass generates trust. We presume that all these people can't be wrong, can they?!

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | Consumers & Behavior | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.

 

"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."

 

This infographic looks at what happens in just one minute on social web...


Via Jeff Domansky
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Jodi Dichter Kaplan's curator insight, July 14, 10:19 AM

What happened in your business the last 60 seconds?  Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing

Елена Гончарова's curator insight, July 14, 12:58 PM

добавить понимание ...

Frank J. Papotto, Ph.D.'s curator insight, July 15, 1:29 PM

Gives you a real sense of the kinds of change we must must deal with every day

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People Trust Strangers As Much As Friends

People Trust Strangers As Much As Friends | Consumers & Behavior | Scoop.it

The ironweed and ivy vines taking over my garden tell me I need a better weed wacker. So I've been reading online reviews and consulting a lot of friends.

 

Like many consumers, I'm finding both sources are a good supplements to the raw data available on the web, like the size of the motor and the diameter of the cutting line.

 

When a stranger tells me "this machine broke after three uses," I take it very seriously. And if someone says "this cut through my ivy like butter," 

 

urns out, I'm pretty typical, according to a just-released survey of 2,104 consumers conducted by BrightLocal, which guides agencies and consultants with online search optimization. It's the fourth year the company has conducted the survey, which was sent to its panel of 5,000 consumers in North America. 

 

What surprised me was that 88 percent of consumers who said they trust reviews by total strangers online as much as they trust recommendations from their friends. That was up from 79 percent in last year's survey.


Via Russ Merz, Ph.D.
Geert Stox's insight:

The power of peers?

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Russ Merz, Ph.D.'s curator insight, July 9, 10:46 AM

Interesting research that reports the criteria that consumers use in their assessment of which online reviews to #trust. The number of reviews available, the perceived authenticity of the reviews, and the type of business/product being reviewed seem to affect the degree of reliance placed on the review as truthful.

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Nine user experience lessons travel sites can learn from Airbnb

Nine user experience lessons travel sites can learn from Airbnb | Consumers & Behavior | Scoop.it
Airbnb's business model has certainly been 'disruptive' for the hotel industry, but a major factor in its success is the user experience.
Geert Stox's insight:

And not to forget: ease and simplicity!

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Yes, Consumers Actually Care and Purpose Pays Off

Yes, Consumers Actually Care and Purpose Pays Off | Consumers & Behavior | Scoop.it

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and for a growing number of consumers around the world.

 


Via Brian Yanish - MarketingHits.com
Geert Stox's insight:

Meaningful and lindful. That's what brands must be.

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User Experience vs. The Visual Designer

This presentation is about User Experience Design vs. The Visual Designer (i.e. Me) I’ve been a designer of learning materials for nearly 14 years and in that … (User Experience vs.
Geert Stox's insight:

Finally a designer that admits design isn't enough to create the right experience. Most interesting slide is 21.

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The Psychology of Color in Branding (Infographic) | More Than Branding

It's amazing how powerful simple colors influence our consumer decisions. What a great infographic. http://t.co/DGZC09U3GV
Geert Stox's insight:

Next to social creatures, we're visual creatures. True.

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Seven reasons why we're irrational shoppers

Seven reasons why we're irrational shoppers | Consumers & Behavior | Scoop.it

"When we get inside a store, we can lose control of our senses. (Consumer behaviour - why do we buy things we don't really need? ..."


Via Leona Ungerer
Geert Stox's insight:

Love this article. 7 sentences to destabilize every marketer and force him to understand human behavior and not the use of Excel. :-)

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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | Consumers & Behavior | Scoop.it
When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. F…
Geert Stox's insight:

Have a good look at the numbers: open and 2-way communication of brands are considered the most important and guess what: the biggest gap between 'as is' and 'should be'...

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Google Just Bought a Very Interesting Music Service - The Slatest (blog)

Google Just Bought a Very Interesting Music Service - The Slatest (blog) | Consumers & Behavior | Scoop.it
Google Just Bought a Very Interesting Music Service
The Slatest (blog)
In acquiring Songza, Google is acquiring human insight. But just because Google's machines don't know everything doesn't mean they aren't still trying.
Geert Stox's insight:

Consumer insights are evolving and understand that today's people can not be boxed into one frame. The context sets the frame. Big data 2.0...

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Marketers Don't Need to Be More Creative

Marketers Don't Need to Be More Creative | Consumers & Behavior | Scoop.it

... Unfortunately, that’s the wrong question. If there’s anything all that chaos and competition of the past five years should have taught agencies, it’s that too much “creativity” celebrated by marketers and advertisers really isn’t. Advertising creativity has long been a bit of a con job; the media world is filled with costly creative that neither builds brands nor sells products. The better argument is that traditional advertising and marketing firms have pathologically overinvested in creativity while consistently underinvesting in meaningful metrics. An even better case might be made that the multimedia successes of Google, Twitter, Pinterest, Instagram, Facebook, and so on, highlight just how flaccid and ineffective most creative advertising and market work has been. What’s the secret sauce these technologies all have in common? Their creativity is measurable, trackable, and accountable. That’s a winning combination. If you’re a brand manager or CMO, that’s what you should care about....


Via Jeff Domansky
Geert Stox's insight:

I don't completely agree, but I understand why he states it.

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FRANK FEATHER ~ Business Futurist's curator insight, June 28, 10:50 AM

Now we know where the advertising has been wasted, at least some of it.

Jay Zeng Jian's curator insight, August 13, 4:12 AM

The articles stresses that the media world is filled with costly creative that neither builds brands nor sells products. traditional advertising and marketing firms have overinvested in creativity  while consistently underinvesting in meaningful metrics. I feel that today's consumers are very tech-savy and they can easily identify the lack of credibility that some marketers attempt to facade with creativity. Therefore, marketers should consider investing their resources in technology, data and accountability to establish the brand's credibility.

Abby Brooking's curator insight, September 24, 9:19 PM

Creativity in Advertising:

Is is possible that businesses can be too create? An attention-grabbing alternative to creativity in advertising is that marketers are been told they do not need more creativity due to the stress and chaos it causes to competition, arguing that traditional advertising and marketing firms have suffered from over investing in creative advertising while consistently under investing in meaningful  metrics.

 

With a conclusion that the key to success for social media sites such as Google, Facebook, Instagram is their creativity is measurable, trackable, and accountable. That’s a winning combination; this is what brand managers should be focusing on.

 

 

The key judging by this article is the accountability, which enables greater creativity as creativity becomes less of a focus point than a measurable means to a business end.

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Gallup: Most Consumers Not Influenced by Social Media - SocialTimes

Gallup: Most Consumers Not Influenced by Social Media - SocialTimes | Consumers & Behavior | Scoop.it
While 72% of adult consumers spend a considerable amount time on social media channels, social media is not a game-changer.

Via Thomas Faltin
Geert Stox's insight:

Interesting discussion...

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The Current State of Content Marketing 2014 - Marketing Technology Blog

The Current State of Content Marketing 2014 - Marketing Technology Blog | Consumers & Behavior | Scoop.it

This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...


Via Jeff Domansky
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Therese Torris's curator insight, June 24, 4:03 AM

So-so exemple of content marketing by LinkSmart.com. A mixed bag of unsourced data and commonplace advice. Worth pointing out as a representative example of abusing infographic.

malek's curator insight, June 24, 2:13 PM

Case study is growing in popularity

Hallcrest Digital's curator insight, June 25, 10:54 AM

Great article on the status of content marketing.

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4 Myths About User Experience — And How to Bust Them

4 Myths About User Experience — And How to Bust Them | Consumers & Behavior | Scoop.it
While the concept of user experience and the term UX have become ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is. (Every dev should read this!
Geert Stox's insight:

We should bust another myth: that UX is a cost. Whilest UX guarantees instant ROI...

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How to Create an Unforgettable User Experience

How to Create an Unforgettable User Experience | Consumers & Behavior | Scoop.it
Stop. Consciously focus on the words you’re reading. Allow these next few minutes to disrupt your daily routine and challenge yourself to make a memorable experience in reading this article.
Geert Stox's insight:

The first step is to stop being strategically relevant and start being human. No matter what industry you’re in, rather than thinking of yourself as B2B or B2C, think of yourself as H2H (Human to Human).

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How Different Generations Use Smartphones

How Different Generations Use Smartphones | Consumers & Behavior | Scoop.it

Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services.

 

In fact, Millennials spend so much time on their smartphones that they account for 41% the total time that Americans spend using the devices, despite making up only 29% of the adult population.

In a typical week, Millennial smartphone owners in aggregate spend 765.9 million hours on their smartphones, far more than any other generation, the analysis found.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 9, 12:26 PM

From a recent Experian research study some Interesting and up-to-date stats documenting the variations in smartphone usage across demographic groups.

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Facebook is the top tool for customer service, consumers say | ZDNet

Facebook is the top tool for customer service, consumers say | ZDNet | Consumers & Behavior | Scoop.it
If brands want to succeed with their social media strategy they need to have a comprehensive cross channel customer engagement plan according to a new report from Accent.
Geert Stox's insight:

I wonder whether this is true for all regions. At the same time, I can imagine that for a lot of people FB brand pages are considered a very accessible 24/7 customer platform with a public exposure and thus influence.

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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | Consumers & Behavior | Scoop.it

It's ...Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.

 

As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day....


Via Jeff Domansky
Geert Stox's insight:

Keep it conversational, stupid.

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Jeff Domansky's curator insight, July 8, 9:36 AM

These stats are a validation of the importance of content marketing today.

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5 Psychological Tactics Marketers Use To Influence Consumer Behavior - Fast Company

5 Psychological Tactics Marketers Use To Influence Consumer Behavior - Fast Company | Consumers & Behavior | Scoop.it
Fast Company
5 Psychological Tactics Marketers Use To Influence Consumer Behavior
Fast Company
Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals.
Geert Stox's insight:

Always look for the right mindspot or slot.

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Digital Design & User Experience: 7 Profitable Best Practices!

Digital Design & User Experience: 7 Profitable Best Practices! | Consumers & Behavior | Scoop.it
Move beyond just "we don't stink" to create digital experiences that deliver customer delight and profits. Learn from global real-world winning examples. (How do you solve for the short and long-term in web design?
Geert Stox's insight:

Again 7 great sentences to remember in UX. The most important to me: don't wait for perfection, just go and move on. Learn and adapt. Dot it.

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Kerry Bodine, "From User Experience to Customer Experience"

We've entered the Age of the Customer — an era where a focus on customers matters more than any other strategic business imperative. With this shift, the bus...
Geert Stox's insight:

How on earth can an expert in customer experience data bring such a presentation in such a way?! Isn't the power of the pudding in the eating?!

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The secret to engaging with women? There's no secret at all

The secret to engaging with women? There's no secret at all | Consumers & Behavior | Scoop.it
The secret to engaging with women? There's no secret at all, For brands seeking to engage with women, the secret is that there really is no secret; the key is simply to know your audience and what it wants, writes Mhairi McEwan. | Marketing Magazine
Geert Stox's insight:

As if women would be aliens and men human? No kidding, some brands still don't know how to talk to women nor young adults or even kids...

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Most People Will Pay More Money For Products From Socially Responsible Companies

Most People Will Pay More Money For Products From Socially Responsible Companies | Consumers & Behavior | Scoop.it

The Nielsen Global Survey on Corporate Social Responsibility, a survey of 30,000 people in 60 countries, found that 55% of respondents are willing to shell out more money for socially responsible products--but the numbers vary depending on the region.

 

In Asia-Pacific, 64% of consumers are willing to pay more. The numbers are similar in Latin America and the Middle East/Africa, but in North America, the percentage drops to 42%. Just 40% of Europeans report that they would pay extra.Asia-Pacific respondents are also more likely to consider purchase decisions based on packaging (specifically, whether a brand says that's socially and environmentally responsible). Again, Europeans and North Americans are least likely to do this.

 

Millennials are most likely to pay extra, check product packaging, and work for companies that they perceive to be sustainable, according to the survey....


Via Jeff Domansky
Geert Stox's insight:

Finally the world is changing...

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Jeff Domansky's curator insight, June 28, 2:05 AM

Across the world, people are willing to pay extra for products and services that they believe come from companies committed to making positive social and environmental change. Lots of food for thought for marketers, PR and corporate social responsibility professionals.

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Psychologists Discovered The Secret To Creating A Really Great Slogan

Psychologists Discovered The Secret To Creating A Really Great Slogan | Consumers & Behavior | Scoop.it

New research reveals that, contrary to popular belief, brand slogans don’t need to be short in order for people to like them.

 

According to the study, published in the Journal of Business Research, there are three primary factors that determine whether people like a given slogan:

Clarity of messageCreativityFamiliarity with the brand

 

What’s fascinating is the study found that while repeated exposure can help people remember a slogan better, people are unlikely to have a more positive reaction to it simply because they have seen it more frequently....


Via Jeff Domansky
Geert Stox's insight:

The eternal fights made offical through research:

- clarity or creativity

- sympathy or frequency

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Jeff Domansky's curator insight, June 28, 12:59 AM

Interesting advertising research study.

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17 LinkedIn Profile Tips [Infographic] - Smart Insights Digital Marketing Advice

17 LinkedIn Profile Tips [Infographic] - Smart Insights Digital Marketing Advice | Consumers & Behavior | Scoop.it

 

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Eric Chan Wei Chiang's curator insight, June 23, 10:26 AM

Building your own personal brand means letting the world know your personality. Nonetheless, for successful branding and personal development it is important that you remain true to yourself http://sco.lt/8It39l ;