Consumerization of IT
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Trends and issues related to adoption of consumer devices and services in the Enterprise
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Gartner Says Consumerization Will Drive At Least Four Mobile Management Styles

Gartner Says Consumerization Will Drive At Least Four Mobile Management Styles | Consumerization of IT | Scoop.it
Consumerization is now the primary driver of the mobile universe, and CIOs must be ready to embrace a range of more-flexible approaches to their mobile strategy, according to Gartner, Inc.
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Latest device releases (Amazon Fire and iPhone 4S) should push consumerization further into enterprises.

A pair of recent product releases from two of the biggest names in the technology industry have sent the mobile industry into a frenzy. One is a low-cost tablet that promises to introduce the devices to the masses, while the other is the latest in a long line of extremely popular and successful smartphones.

 

They are, of course, Amazon's Kindle Fire tablet and Apple's iPhone 4S. Both were highly anticipated before finally being introduced during the past two weeks – the Kindle Fire intro closed out September, while Apple opened October with the iPhone 4S. Experts are expecting both devices to create quite a stir – pre-orders for the Kindle Fire have reportedly surpassed 250,000 – in both the consumer and enterprise markets.

 

For companies, the tablet and the smartphone could present plenty of new opportunities for enterprise mobility, placing them squarely in the driver's seat of IT consumerization.

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