Consumerization of IT
10
Trends and issues related to adoption of consumer devices and services in the Enterprise
Curated by Kevan Huston
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Welcome to Consumerology: A blog to track the consumerization of IT

Welcome to Consumerology: A blog to track the consumerization of IT | Consumerization of IT | Scoop.it

Writes Gibbs:

 

"In this blog I'll be covering information technology-related products and services that are moving from the enterprise and the Small and Medium Business (SMB) worlds down to the Small Office Home Office (SOHO) and consumer markets. It's about the trend for high tech products from the enterprise world to migrate towards consumers and for consumer products to migrate into the workplace. This two way migration is both disruptive and transformative to the how, why, and when we do business."

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Latest device releases (Amazon Fire and iPhone 4S) should push consumerization further into enterprises.

A pair of recent product releases from two of the biggest names in the technology industry have sent the mobile industry into a frenzy. One is a low-cost tablet that promises to introduce the devices to the masses, while the other is the latest in a long line of extremely popular and successful smartphones.

 

They are, of course, Amazon's Kindle Fire tablet and Apple's iPhone 4S. Both were highly anticipated before finally being introduced during the past two weeks – the Kindle Fire intro closed out September, while Apple opened October with the iPhone 4S. Experts are expecting both devices to create quite a stir – pre-orders for the Kindle Fire have reportedly surpassed 250,000 – in both the consumer and enterprise markets.

 

For companies, the tablet and the smartphone could present plenty of new opportunities for enterprise mobility, placing them squarely in the driver's seat of IT consumerization.

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