"Because IT requires it" is hardly an enduring and sustainable business model in the age of Consumerization.
From the article:
[N]ot everyone agrees that RIM’s situation is as dire as it appears on first glance, and indeed some people prefer BlackBerrys. After all, the company has 70 million subscribers. To get a sense of what RIM’s appeal is in the iPhone and Android age, we decided to talk to some users and an enterprise smartphone management vendor that handles mobile deployments of all types. Some of Ars’ Twitter followers told us they only use BlackBerrys because their employers won’t allow other devices, and blamed corporate “inertia.” But it’s also true that some people just prefer the BlackBerry form factor, BlackBerry Messenger is well-liked, and RIM is still ahead of the competition in satisfying the unique requirements of highly regulated industries.
“It’s premature to run the obituaries on RIM,” says Dan Croft, CEO of Mission Critical Wireless, which helps businesses manage mobile deployments. “Clearly they are facing some significant issues, but there are still millions and millions of BlackBerrys out there that are operating just fine. That being said, what we’re typically seeing is not RIM getting ripped out of an enterprise environment. We’re just seeing the addition of non-BlackBerry devices.”
RIM is losing the enterprise to Apple and Google even though Apple and Google haven’t put much effort into marketing their phones as business tools. Consumers are increasingly tech-savvy and know what the devices in their hands are capable of, and are insisting that IT shops provide mobile access to e-mail at the very least. While IT has historically been wary of consumer devices, it’s getting harder for IT shops to say no to the iPhone and Android because both have boosted support for Exchange ActiveSync, the de facto standard for bringing corporate e-mail to non-BlackBerry phones. BlackBerry offers more administration options, but most businesses may be satisfied with the core features available from competitors, like encryption, password unlock, forced PIN entry and remote wipes. The combination of consumer preferences, iPhone and Android becoming good enough for most business scenarios, and last week’s lengthy BlackBerry outage give businesses fewer reasons to stick with RIM.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.