Socialholics Anonymous
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The Digital You

Ever wondered who turned the lights off, and the risk of personal data collection? Visit http://watchdogs.ubi.com for more info!
Cameron Hunter's insight:

The above is clearly a fabrication; however I think it does do the future justice in terms of where we're heading from a technological standpoint.

 

Humanity is on the precipitous of staying plugged in for life. With the recent innovation of social networking, humans seem all too eager to upload a digital version of themselves. Anonymity has become but a relic of days passed. Privacy is deteriorating at a rate far greater than anyone could have anticipated. Ironically, we are the ones solely responsible for this newfound epidemic. So while we see no harm in projecting our virtual selves out into the world, private companies are beginning to see newfound ways to exploit the very way in which our minds interact within this global network. A new form of hypnotism has arrived and it's due to data mining. An algorithm which knows you better than you know yourself. This has sparked a turning point in the way companies approach marketing.  By synergising with other technical advancements, the future of consumerism has come down to a very simple formula; I shop therefore I am.           

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100 Social Networking Statistics & Facts

100 Social Networking Statistics & Facts | Socialholics Anonymous | Scoop.it
Infographic “100 Social Networking Statistics & Facts

Via Dinamika SOE
Cameron Hunter's insight:
I'm not sure whether to be in awe or alarmed at the above stats? In terms of sociology it seems people are in desperate need, if not crave, social stimuli. The irony of this profound interconnectedness is the lack of human interaction or emotion. The best we can hope for are three characters put together to emulate a very false pretense of what the other human is legitimately feeling. 8-( The upside is that while we now live online a large portion of our inner selves also lives online. What does this mean? Thanks to data mining the amount of information we've now shared about ourselves can be collected to form the best marketing strategy that truly demolishes any previous conceived notion of the human psyche. We are ultimately begging companies to utilize this data to sell us year on year things we never needed to begin with. The future of marketing starts right here, right now. The analytics of social media is paving the way for the age of online consumerism.
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The Social Media Revolution

http://buzzzsocialmedia.com/freeiphone5 The New iphone 5 Free Make It Yours NOW! http://buzzzsocialmedia.com/freeiphone5.
Cameron Hunter's insight:

A revolution it is indeed. More information is being collected and stored about us than servers know what to do with. So where does all this information go? From the liked pages of the grand human achievement of neck-nominations to the unfortunate instagram video of you, two girls and one cup, that happened to go viral in more ways than one. Do all these predefined preferences accumulated from the last twenty years of my life stay dormant in some massive underground bunker of servers? Of course not! For companies these bunkers are untapped gold mines that are just waiting to be sold back to me in the form of "you are the 9,999,999 winner" to the ever persistent "Russian brides". Social networking has manged to desensitize a whole generation into giving up freely the one thing that could never be taking away from them; choice. No longer will I be able to skip a youtube ad or Facebook promotion, why? Because the information I'm seeing is completely different from the person beside me. They know what I want, what I desire, my dreams, hopes and aspirations. All those posts, likes and lol's have finally caught up with me in a concoction of personal preference. I can't say no to their ad's anymore because I don't want to. The consumer within me likes what it see's and thus the need to buy grows.

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The Internet and consumerism in the new Brazil

The Internet and consumerism in the new Brazil | Socialholics Anonymous | Scoop.it

BraBrazil represents one of the most interesting and attractive markets for digital development.

Cameron Hunter's insight:

Brazil, didn't see this one coming. The Brazilian online user base is set to explode over the upcoming years. With the Olympics and FIFA cup just around the corner, now would be a good time to invest heavily in the foundations of the Brazilian online community. By implementing the above marketing strategies by using algorithmic pattern recognition; you'd be able to grab hold of the populous of online users and could further your companies growth. I predict that we'll be seeing large corporations tap into this sector of users while also making it a test area for further projects. By having a diverse range of users with a low income per capita, it will be interesting to see what shows from data mining in this region and how it will equate to advertising concepts. My guess, a lot of internet bundle packages that encourage users to shop online with retail pricing on the decline while productivity expands exponentially.        

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Big data analytics firm "Platfora" raises $38M to help enterprises

Big data analytics firm "Platfora" raises $38M to help enterprises | Socialholics Anonymous | Scoop.it
The race is on to develop the best ways to help businesses make sense of big data. One big data analytics company is Platfora, which lets enterprises tap into their mountains of data to unearth actionable intelligence.
Cameron Hunter's insight:

There seems to be an ever growing need for the understanding of communication. With analytics now beginning to take hold and make a name for itself within the tech world; well known companies are beginning to invest heavily in the understanding of the digital psyche. In the future years more and more companies will rely on the sorting of data that they can implement on their clientele to optimize profit.   

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Social Networking Sites: Time Suck or Killer Marketing Tool?

Social Networking Sites: Time Suck or Killer Marketing Tool? | Socialholics Anonymous | Scoop.it
Social Networking Sites: Time Suck or Killer Marketing Tool?

Via The Ayantek Team
Cameron Hunter's insight:

Fist came the radio, then the television and now a new dawn is emerging. The global network has become a compendium of streaming information. The way we market to the human mind must also be changed in order to account for this new way of information exchange. I've already detailed how social networks can track and predict your very thoughts and actions so I won't go into it too much again. However what I will emphasis is the fact that in the very near future advertising will lose it's social stigma, why? Because no longer will arbitrary ads invade your personal life. Instead commercial information will be presented to you in a way that plays on your inability to resist temptation. Like a friend persuading you to do something you know you shouldn't; "advertising" will be that friend promoting to you in such a way that the skip feature will be nothing more than of aesthetic value. How will this be achieved? Simple, your digital self that you had to let the world know about will be dissected and the base elements that make you tick will become the new foundation of how a company presents its pitch to you.        

 

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Instagram Inks Ad Deal With Omnicom Worth Up to ... - Advertising Age

Instagram is rolling out its first official paid advertising program with a year-long Omnicom partnership.
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How Social Media Builds Brands

How Social Media Builds Brands | Socialholics Anonymous | Scoop.it
Saudi Gazette
Rise of the Social Executive: How Social Media Builds Brands and Causes
Huffington Post
Every executive needs to understand the power of social media to help drive awareness for his company and his own personal brand.
Cameron Hunter's insight:

When you have a target audience of more than 74% of the adult population, you know you've tapped into  an unprecedented area of the consumer base that while large in number is also volatile and fragile. The age of opinion has arrived. People think that because they have a voice they deserve to be heard. Whether or not this fact holds any merit is irrelevant. What's important is that these social networks have become like a series of domino's, when one falls, so do the others. Yet how do we justify the opinions of consumers when one consumer is sitting on their newly varnished yacht; while another consumer who bought a product through the same company, works 7 days a week for $3 bucks an hour? The problem is you can't. This global network has erased the line of hierarchical elitism between the top 1% and the rest of the world. Where once the little guy had no say they can now attain all the pulling power by clicking one word, "post".

The future of companies and their socially connected websites are entering uncharted waters. Once only those with money had any influence; now, the paradigm has shifted. Now we'll start to be seeing companies cater for all opinions and not just those of the selected few. The future tech of consumerism is being molded around the ideal that your say matters, even when it doesn't. 

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Unlocking the Power of Social Data Analytics

Unlocking the Power of Social Data Analytics | Socialholics Anonymous | Scoop.it
Alteryx and DataSift Unlock the Power of Social Data Analytics insideBIGDATA Alteryx, Inc., a leader in data blending and advanced analytics, and DataSift, a leading enterprise social data platform, recently announced a global partnership to...
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NFC for wearable tech

NFC for wearable tech | Socialholics Anonymous | Scoop.it
Broadcom near field communication (NFC) controllers are designed to deliver simplified connectivity and drive adoption in mass market smartphones and wearables.
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Effective Uses of Near Field Communication

Effective Uses of Near Field Communication | Socialholics Anonymous | Scoop.it
Information exchange—receiving and giving—is the most advantageous way to use near field communication (NFC) at a show. The technology can be an innovative perk you offer attendees and vendors. Data is encoded in ...
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Productivity: Future Vision

Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at ...
Cameron Hunter's insight:
What I want to emphasis here is the use of varying surfaces with built in displays. I think there will be a very large leap with regards to how information is communicated to us. Obviously the above video is a bit optimistic given the 10 year prediction; however I believe we'll start to see "smart glass" displays with visuals imbedded in them alongside retail stores. This piece of tech relates very heavily to the rest of the scoop's which I'll delve into further down.
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A Day Made of Glass

A Day Made of Glass | Socialholics Anonymous | Scoop.it
Cameron Hunter's insight:
Corning is at the forefront of glass innovation. One product of theirs in particular, "Gorilla Glass", is what's being used right now to protect your i-phone. The R&D sector of this company are creating revolutionary ways to project tangible information into everyday objects. This company would be the backbone of the above video and I think I see a very clear connection as to how this tech will be used in the future. See NFC scoops further down for that connection.
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Social Networking Fact Sheet

Social Networking Fact Sheet | Socialholics Anonymous | Scoop.it
Highlights of the Pew Internet Project's research related to social networking. (Note: This page will be updated whenever new data is available.) As of September 2013, 73% of online adults use social networking sites.
Cameron Hunter's insight:
The positive aspect of social networks is that it never discriminates. You can be old, young, poor, rich, uneducated or Asian. The true appeal of social networking is that no matter who or what you are there is a place for you out there somewhere. Unlike social networks, advertising does discriminate. There would be little sense in an email from the united feminist organization attempting to promote some material to me, for obvious reasons. However in real life, marketing to a wide audience is your safest bet. Somehow, one out of those ten people watching SBS might actually see a connection and investigate further. For the rest they simply tune out or turn off. With social networking though, a refined search through analytics helps provide insight into who your target audience is. By knowing who and when your market is online you can promote your material accordingly. Saving hundreds of thousands in the process.
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A Day in the Life of Social Media

How powerful can social media be? Watch and find out.
Cameron Hunter's insight:

When a transgender pop star with ties to the Illuminati has more followers than the leader of a country with over 300 million citizens... you know humanity has finally done something right. However, what does that say about a culture who would rather follower an entertainer than a political figure that has a great deal of influence over your way of life? Does the need to be entertained outweigh the need of social security? Insight into the future might show that humans will always choose play over work. It's hardwired into our DNA. But to what extent does that evolutionary trait extend into the online world? In a time of information overload which parts do humans choose to retain and which parts aren't deemed important enough to worry about? I think the internet has this facade most believe to exist. That being the internet is in general a safe zone. A place where uploaded information about yourself remains securely. With the age of digitized advertising beginning to take momentum; your ideals and beliefs are being manipulated by the very people you trust in order to turn you into once again, the consumer.

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Google, Facebook drive gains in mobile advertising (Update)

Google, Facebook drive gains in mobile advertising (Update) | Socialholics Anonymous | Scoop.it
The market for mobile device advertising doubled in 2013 to $17.9 billion and is on pace for strong gains this year, led by Facebook and Google, a market tracker said Wednesday.
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Samsung Launches Galaxy Camera with Near-field Communication

Samsung Launches Galaxy Camera with Near-field Communication | Socialholics Anonymous | Scoop.it
BusinessKorea Samsung Launches Galaxy Camera with Near-field Communication, Android OS BusinessKorea Samsung said the latest “smart camera” is also equipped with the near-field communication (NFC) technology, which allows wireless data exchanges...
Cameron Hunter's insight:

The aspect I'm liking about the tech giant Samsung and their new device, is its NFC capabilities. For me, having an unprecedented amount of information on your users and data structures that allow you to see just how the mind of your customers work; truly can only equate to one conclusion, exploitation. This isn't necessarily a bad thing, inevitably we're gong to at some point in the future buy a phone, tablet, laptop or any other form of personal device. With the wide selection out there how would we know what to buy? This is where the true purpose of data mining comes into play. Based of all our previous preferences, the tech giant already knows which piece of equipment we should buy, the problem is, we don't. Imagine walking in to any store to buy a phone and the second you pick it up the NFC device you're holding communicates with the phone you just picked up and tells the user you're not going to enjoy this purchase, choose another. Better yet, here's a list of recommendations within the store. The NFC and data stored on the digital you helps makes choices for you because it already knows what you want to select based off of prior pattern algorithms.         

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Branded

Subscribe http://ow.ly/3UVvY | Facebook http://ow.ly/3UVxn | Twitter http://ow.ly/3UVyA Release Date: 7 September 2012 Genre: Sci-Fi Cast: Anna Abonisimova, ...
Cameron Hunter's insight:

I truly do love this trailer for the movie "Branded". While the clearly exaggerated future view of the consumer is laughable, the truth behind the matter isn't, seeing as we're practically already there. Since birth we've evolved on the basis that those around us, caring for us, must be doing so for our personal well being. It's an evolutionary trait that in almost every way has helped humanity grow and prosper. The only problem is that it's exploitable. Whenever a resource can be exploited it will be. This positions marketing companies are the forefront of future advertising. Where by in this clip peculiar object were leaching information from the heads of the consumers; social networks will be doing the same. Future web algorithms will be implemented throughout all social outlets compiling every bit of data about you to construct the digital you.         

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Aldi recruits Uni grad's by using NFC

Aldi recruits Uni grad's by using NFC | Socialholics Anonymous | Scoop.it
Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the compan
Cameron Hunter's insight:

You've got to love Aldi for trying... it's the only thing you can love them for. The beauty here is that Aldi has taken the first steps into thinking outside the realms of sanity; as anyone who's seen an Aldi ad would attest to. What they fail to do however, is push this concept of NFC to it's limits and beyond. I can see NFC transforming into an everyday occurrence, where by as we casually walk past any form of retail we get given a notification via our phone of some new promotional material. The kicker is, because of the inclusion of this new data mining technique, based off of our digital selves; chances are that we'll actually appreciate the ad that gets recommended to us via the NFC. So well done Aldi, I applaud you. I'm still not going to shop there though.      

 

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NYC gets NFC ads at bus stops

NYC gets NFC ads at bus stops | Socialholics Anonymous | Scoop.it
Bus stops in a number of New York City metro areas have been equipped with Thinaire's Tapp Store solution, enabling consumers to download Android mobile ga
Cameron Hunter's insight:

This is perhaps one the main points I've been trying to convey. How marketing strategies linked with developing tech are becoming game changers. NFC is a recent addition to the public sector. My view is that in the next 10 years it will be the backbone of modern marketing. Here's why; NFC reacts within a give range of signal stimuli, by implementing pattern recognition algorithms based off of the user's data mining logs from their social networks, the user is presented with the highest probability of promotion. Based on those data logs the company will know exactly what the customer wants to see at any given time and the NFC tech simply initiates the connection between company and consumer. With the advancement of Corning's glass displays this could turn quite literally any surface into an advertise-able medium. Imagine walking through any building and instantly you're prompted with a wall of light that grasps your immediate attention and then the next thing you see is a witty comic strip based around a mouthwatering burger staring you and your friends. Not only did you realize you weren't hungry to begin with, but all those likes and posts about your favorite restaurant or burger joint while on your trip to Rio De Janeiro has accumulated into one physiological memory that was sparked from this NFC enabled device within your pocket. That spark you just felt has made you hungrier than ever and wouldn't you know it, there also just happens to be a coastal themed burger bar across the road from you. Exploitation of the mind, the future of tech.       

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The Promise of the Big Data Revolution

The Promise of the Big Data Revolution | Socialholics Anonymous | Scoop.it
“Good analytics, combined with great data, complements smart management.” –Professor Harikesh Nair http://t.co/okwaUBgmFf
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