Consumer behaviour
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Consumer behaviour
Consumer behaviour, how IMC impact on consumer decision making process
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Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community | Consumer behaviour | Scoop.it
Consumer behavior is undergoing a significant shift.
Danielle X's insight:

People naturally react much more quicker to images than words, using image in the matketing is much easier to appeal consumers, thats why so many brands are trying to communicate with their consumers through visual story telling. People react fast to color, image, and different color and image carry different emotions. By using visual story telling strategy, brands try to build up its personalities and emotions then attract their consumers, to create the emotional resonation with consumers to build up brand loyalty.

 

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Deelan Patel's comment, April 9, 2013 4:29 PM
pic's tell a 1000 words? pics and visual diagrams are an awsome way to grab the attention of customers and hold on to that customer is well. "Images drive an emotional reaction with an immediacy that no other medium offers." This article talks about the switch in consumer behaviour as social media conversations are transitioning from text to pictures. Consumers are now more often purchasing brands products/services that market using images rather than words. Shows a significant shift from the typical marketing slogan/catch phrase. Strong implications for marketers as they have to change perspective to this new consumer outlook.
Chris Mays's comment, April 9, 2013 5:05 PM
Well said. With the rise of Facebook, Flickr, Instagram and other social networking sites, it can be seen just how easy it is get a photo out there on the Internet. Smartphone cameras are advancing all the time and image quality is getting a lot better. People relate to images. So why not advertise products in a way that consumers can relate to. As Deelan said, "pics tell a 1000 words."
Mohammed Bin Afif's comment, April 9, 2013 11:22 PM
I wonder if people rect more to pictures today than they did 20 years ago. Images have become far more involved with more time spent on their design etc. Also, nowadays people requires things far more instantaneous than in the past with emails instead of mail and phones we carry around i stead of landlines. This may be a reason why people place so much emphasis on images now rather than text as it gives them more information faster. If this is the case then marketers can adopt this into their marketing strategies and incorporate it within al organisational communication through an Integrated marketing communication strategy which will ensure the same images are used throughout all of the organisations advertising.
Rescooped by Danielle X from IMC Consumer behaviour vs Objectives
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15 brilliant examples of billboard advertising

15 brilliant examples of billboard advertising | Consumer behaviour | Scoop.it

An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 15 brilliantly creative examples...


Via Leon Thomason
Danielle X's insight:

Billboards as the most common outdoor advertising have very high exposure to consumers on daily basis. Im quite impressed by these billboard ads, they use very creative ideas in the billboard to draw consumers' eyeballs in order to advertise the brands. The creative billboard draw people's attention, make people stop check out the ads, it raises brand regconition and brand awareness, also has large impact on consumer decision making process.

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Joly Yuan's comment, August 22, 2013 10:03 AM
This article brings me lots of creative ideas. Billboards as the most common outdoor advertising have very high exposure to consumers on daily basis. An innovative billboard can capture people’s interest and attract people’s attention. What can cause the drivers to endanger their lives to take a look at your billboards while they’re driving? Great billboard can answer this question well. It should be graphic-oriented, informative, interesting and most importantly, creative. An good advertising billboard raises brand recognition and brand awareness, also has large impact on consumer decision making. This article is a good simple show how integrated marketing communication influences the customer's behaviors through one of the most common communication tools- adverting. This is a good way to promote our brands and increase market sales.
Emily Zhang's comment, August 22, 2013 6:19 PM
These billboard are great. In today's market, outdoor advertising is quickly gaining in popularity; the wide impact and cost-effective nature of billboard advertising is undeniable. They are catching eyes and could help companies increase sales. Because compare to the 24 hour per day exposure of a billboard versus a TV commercial or a newspaper advertisement, these advertisements have a useful life of 30 seconds at most. In addition to this great advantage is the fact that billboard advertising is very affordable than others.
Wenzi Liu's comment, August 22, 2013 6:50 PM
I believed that meaningful billboards like these once can well communicate with consumers about the brand’s personality. Creating brand personality is a good way to increase brand awareness and customer’s loyalty.
Rescooped by Danielle X from The consumer and the communications: the importance of emotional responses
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Consumer behaviour | Scoop.it
The emotional core of consumer decision-making

Via PHAM THU NGA
Danielle X's insight:

It an article that discusses how brands can do through marketing communication to create the emotional connection of the brand and its consumers moreover to exert the impacts on consumer decision making process.

 

It is not just talking about how our emotions influence our purchase decision, it also discussed that the importance of marketing communication, how it creates the emotions and personality of a brand and resonate with consumers. It pointed out that the richer the emotional content of a brand's mental representation, the more likely the consumer will be a loyal user. As we can see from the study that emotional content of a brand is very important especially in terms of consumers loyalty building. 

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Zongwu Chen's comment, August 22, 2013 6:41 AM
This article shows how emotions affect customers’ decisions making. It illustrates four elements that influence customer behavior: branding, advertising, research information and studies or knowledge about the brand. In addition, when the emotion comes to television commercial there are two other important elements of the brand which impacts consumers’ emotion: rich and powerful mental of the brand and the brand’s advertising and promotions. These components are the main points that impacts consumer decision making process.
Tiffany Tang's comment, August 22, 2013 10:25 AM
I enjoy reading this article a lot. This article give me understand how emotion can largely affect our behavior on purchasing goods or services. I agree with Didia that advertisement can actually affect on how purchase behavior. I think if the business care about consumer first which i personally is very important, the business will be more successful. Not only advertising but i think the attitude from the staff will directly affect the consumer purchase behavior.
Linda Huynh's comment, August 22, 2013 4:01 PM
Never shop on an empty stomach, your emotions go haywire. Anyways, emotional response are very important when it comes to consumers purchasing products. Their behaviour will ultimately influence on whether to purchase a product or not. This article outlines influences in which consumer seek out when purchasing a product; branding, advertising, research and the knowledge of the brand. In the end, what triggers our emotions can draw us closer to a product or draw consumers away from them, emotional response is important in making a sale.