Consumer Behavior & Psychology
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Wallet hack: can Coin replace your credit cards?

Wallet hack: can Coin replace your credit cards? | Consumer Behavior & Psychology | Scoop.it
San Francisco startup Coin today announced its first product — a credit card-sized device that digitally stores up to eight credit, debit, gift, or membership cards, and lets you switch between...
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Interesting to see how consumers perceive these new forms of payment (Coin, Dwolla, etc.). 

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Shopping up a storm: How the Weather Channel predicts what you want to buy

Shopping up a storm: How the Weather Channel predicts what you want to buy | Consumer Behavior & Psychology | Scoop.it
“The companys data helps fine-tune when and where advertisers should place their spots.”
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Consumer Psychology: How to Create User Habits

Consumer Psychology: How to Create User Habits | Consumer Behavior & Psychology | Scoop.it
Habit design researcher Nir Eyal recently spoke about the psychology behind our tech habits.
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Science Bookshelf: Top-Selling Nonfiction Titles - New York Times

Science Bookshelf: Top-Selling Nonfiction Titles - New York Times | Consumer Behavior & Psychology | Scoop.it
Science Bookshelf: Top-Selling Nonfiction Titles
New York Times
The case of a New Orleans surgeon suspected of euthanizing patients during the Katrina disaster. (1). 7 THINKING, FAST AND SLOW by Daniel Kahneman.
Christopher Lee's insight:

Good list of books. I've only read one of them ("Thinking Fast and Slow") but they all sound interesting.

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Psychometrics 101: Scale Reliability and Validity

Psychometrics 101: Scale Reliability and Validity | Consumer Behavior & Psychology | Scoop.it
In order for any scientific instrument to provide accurate measurements, it must have both psychometric properties reliability and validity.
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Here's What Happens When You Extend a Deadline - Huffington Post

Here's What Happens When You Extend a Deadline - Huffington Post | Consumer Behavior & Psychology | Scoop.it
Here's What Happens When You Extend a Deadline
Huffington Post
Research by Dan Ariely and Klaus Wertenbroch suggests that many of us understand this implicitly.
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What Does Your Facebook Status Say About Your Personality?

What Does Your Facebook Status Say About Your Personality? | Consumer Behavior & Psychology | Scoop.it

A group of University of Pennsylvania researchers who analyzed the Facebook status updates of 75,000 volunteers have found an entirely different way to analyze human personality, according to a new study published in PLOS One. The volunteers completed a common personality questionnaire through a Facebook application and made their Facebook status updates available so that researchers could find linguistic patterns in the language.

 

Drawing from more than 700 million words, phrases, and topics, the researchers built computer models that predicted the individuals’ age, gender, and their responses on the personality questionnaires with surprising accuracy. The "open-vocabulary approach" of analyzing all words was shown to be equally predictive (and in some cases moreso) than traditional methods used by psychologists, such as self-reported surveys and questionnaires, that use a predetermined set of words to analyze.

 

Basically, it's big data meets psychology.


Via Russ Merz, Ph.D.
Christopher Lee's insight:

A lot of potential to analyze social networks for consumer behavior and psychology. Working on a similar project at Oregon. 

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Russ Merz, Ph.D.'s curator insight, November 9, 2013 4:11 PM

A report on a recent study that developed #psychological profiles of Facebook users. Some gender, age and personality differences are shown.

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Beware: 7 Retailer Tricks that Make You Spend More - Fox Business

Beware: 7 Retailer Tricks that Make You Spend More - Fox Business | Consumer Behavior & Psychology | Scoop.it
Beware: 7 Retailer Tricks that Make You Spend More
Fox Business
"One thing most stores will do is they'll encourage the use of the shopping cart," says Ross Steinman, a professor of psychology at Widener University.
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