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![Social Engagement: Is it a Real Metric? [INFOGRAPHIC] | Consumer Web | Scoop.it](http://img.scoop.it/bhheuYtan04MHNWqz4AidTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
There had been debate whether social media and its results are measurable or not. Well, the following infographic from SocialBakers ends that debate. It shows that social engagement is actually a valid metric and that there’s really an ROI to Facebook, Twitter and many other social networking sites. Via Jonha Revesencio No comment yet.
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Combining those two factors—five times reach and eight times engagement—Mainstay concludes that a local fan is 40 times more valuable than a corporate fan on Facebook. Delete the scoop?
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Mobile adds a new dimension to a customer's valueInternetRetailer.comThe multichannel Best Buy consumer who uses a mobile device makes 15% more e-commerce purchases than the non-mobile consumer, said Chris Moroz, Best Buy associate manager for... Delete the scoop?
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Venmo just sent me a penny. I sent it back of course. VentureBeat is an ethical publication before all else. The New York based social payment service announced today that it was taking off the beta label after launching more than two years ago. Delete the scoop?
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Paypal Launches Mobile Payment Device, Dubbed 'Paypal Here'. It's basically the http://Squareup.com concept, but not as square. Delete the scoop?
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“It's more evidence that customers use apps and the mobile Web differently. And if you don't leverage that difference, you could lose a sizable portion of your M-Commerce customers.” Delete the scoop?
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VentureBeatPayPal to launch redesigned digital wallet this springCNET (blog)by Rachel King March 13, 2012 3:55 PM PDT Some of PayPal's new digital wallet amenities, revealed today at South by Southwest, go beyond just payments and also reinforce the... Delete the scoop?
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As the impact of mobile devices takes hold, retailers are set to see the same transformative period that has roiled the media industry, eBay CEO said.
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“Shoppers are like laboratory rats: They are either the control group getting the placebo or the ones getting a new deal or design.” Delete the scoop?
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"Though mobile wallets that enable consumers to pay in stores with their smartphones have yet to catch on, it appears a group of about two dozen retailers want to have a say in how this payment method evolves." Delete the scoop?
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"Credit and debit cards are ubiquitous, but they’re mostly pretty dumb. That’s about to change. Over 170 million people in the U.S. have credit cards, and the average card holder has 3.5 of them. And those totals are not even counting debit cards, which are roughly 40% of the total market and growing. That’s a crap load of plastic! In spite of the promise of mobile payments, plastic cards are not going away any time soon." Delete the scoop?
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Retailers have been slow to adopt mobile payments. There has been a flurry of news related to mobile payments of late but two very important stakeholders have been mostly absent from the announcement: retailers and ... Delete the scoop?
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What Google was thinking when it made its latest boneheaded privacy move. Delete the scoop?
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![Consumer Attitudes to Data Privacy [INFOGRAPHIC] | Consumer Web | Scoop.it](http://img.scoop.it/XSVjmul_jsPCrqA5FL0faDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The DMA has an vested interested in encouraging people to share their personal information more willingly. According to statistics from a DMA survey of 1,020 adults, 1 in 3 consumers now regard their personal information as a tradable commodity. These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would ‘sell’ their data for a discount. The following infographic from DMA shows the 3 types of consumers and in what circumstances and reasons will they share their personal information to brands. The Three Types of Consumers: 1. Data Pragmatists (53%) 2. Unconcerned (31%) 3. Data Fundamentalists (16%)
Full graphic here: http://ijustdid.org/2012/06/consumer-data-privacy Via Jonha Revesencio Delete the scoop?
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This week it was also revealed that Jonathan Wall, one of the creators of the Google Wallet software, has left to start his own company focused on mobile shopping and that Marc Freed-Finnegan, lead product manager for ... Delete the scoop?
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The Obama administration recently introduced a proposal that aims to provide consumers with better protection when sharing their person (The Consumer Privacy Bill Of Rights And Target Marketing http://t.co/0dmS7run...)... Delete the scoop?
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Marketers call it CRM. Privacy advocates call it consumer profiling. This article details EPIC's stand on consumer profiling, and what's at risk. Delete the scoop?
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A study shows how much people value their privacy, and how easy it is to convince them to give it away. “...Consumers were asked to buy identical goods from two online vendors: one that collected minimal customer information and another that required the customer to surrender more of their personal information. [...] The laboratory experiment showed that the majority of consumers value privacy protections. [But] consumers readily switched to a more privacy-invasive provider if that provider charged a lower price for the same goods.” Delete the scoop?
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The retail brand's cross-platform and in-store tie-ins are designed to make customers feel personally styled. Here's how they do it. Delete the scoop?
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"Geode is an iPhone Appcessory that stores credit cards, loyalty cards, gift cards, and membership cards and protects the information with biometric security. The onboard universal card and e-ink barcode screen means that any card can be stored in the Geode and used anytime, anywhere." Delete the scoop?
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I’ve been following Sam Altman and his location-based start-up Loopt for years. So it was a bit of a surprise to hear that the company was sold today for $43.4 million to pre-paid card provider Green Dot Corp . Via Chris D Allen Delete the scoop?
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“Google isn’t telling you about protecting your privacy. Google is telling you how they will gather information about you on all its services, combine it in new ways and use the fat new digital dossiers to sell more ads. They’re telling you how they plan to spy on you. It’s a spy policy.” Delete the scoop?
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Transparency about the personal data that mobile applications collect may be at the top of the agenda as the U.S. Department of Commerce begins work on privacy... Delete the scoop?
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"Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months. Whether it is in-store engagement strategies, alternative point-of-sale displays or proximity-based space wars, expect skewed revenues thanks to mobile technologies and services." Delete the scoop?
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"Waiting in a 10-minute line only to pull a phone out of our pocket and fumble with it rather than a credit card barely feels like the future."
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