In 2014, real global consumer expenditure is forecast to reach more than US $43 trillion, with 2013-2014 year-on-year real growth projected to be up by 3.2%. Which trends are likely to influence how this money is spent?
Trends include an overwhelming desire globally to indulge in luxury goods, download more apps and document experiences visually through social media. However, consumers are also struggling with work-life balance, maintaining an eco-friendly lifestyle and eating better. These trends are sure to change the way brands appear and interact with consumers and in turn, brands will need to work harder to maintain customer loyalty.
Top 10 Global Consumer Trends for 2014 EIN News (press release) Market Research Company Euromonitor International released today a new report identifying the top 10 consumer trends for 2014 with a focus on consumer behaviors and beliefs going into...
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