consumer response
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consumer response
Communicating with consumers: the importance of emotional responses.
Curated by Riley Grant
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Top 10 Bad Beverage Ideas - TIME

Top 10 Bad Beverage Ideas - TIME | consumer response | Scoop.it
Depending on who you ask, it was one of the greatest marketing blunders in history (as most would say) or an unlikely stroke of corporate genius (as a diehard few still maintain). Either way, April...
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Aimie White 1085804's comment, August 19, 2013 6:20 AM
This article really is great reinforcement of the lecture on brand equity, and wheather it was a marketing blunder or not, Coca Cola certainly learnt that the best approach to introducing a new product is not replace it but extend the product line which they have done with their Vanilla Coke, diet, zero etc. great article.
Maybelle O'Connell's comment, August 21, 2013 6:09 PM
This article is very interesting. Coca Cola tried to create a better version of their original beverage but consumers didn’t want that change. Consumers played a big part in Coca Cola backtracking their idea of an improved product and announced that the classic coca cola would be returning. The bad press and consumer response forced this decision and in turn coca cola sales increased dramatically. This shows the importance of branding and how people can become emotionally attached to a product in this case classic coca cola where consumers did not want their beloved product to be changed.
Yangyu Wang's comment, August 22, 2013 12:25 PM
Very good case study of showing how important for a company connected with their consumers. Because in nowadays, more and more people especially our generation buying particular products out of no reason except they bought it before. @Angela Kim
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Australian research: Consumers are emotionally attached to brands

Australian research: Consumers are emotionally attached to brands | consumer response | Scoop.it
One in four consumers feel an emotion close to love when it comes to choosing what brand to buy and men who feel this love for their favourite beer will purchase 38% more than the average consumer, according to a new Australian study.
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Duncan Robertson's comment, August 21, 2013 7:52 PM
This article shows a clear development of how emotions control the amount bought by a consumer for different products they find more 'loveable'. By getting your brand to have a 'loveable' affect on consumers - you will see the good result that it comes with. Most likely one of the easier ways of connecting with your consumers.
Ben Beguely's curator insight, August 22, 2013 3:15 AM

this article is interesting to me because in a way all consumers will have some sort of emotional attachment to brands and products for example apple has just become the norm, people have become so emotionally attached that if you dont own a apple product then you are not really expected and its because there is such a emotional attachment that consumer do anything and every thing to own something of this brand. when people are emotionally attached to a brand that is when you know that it is a very successful brand.

Yangyu Wang's comment, August 22, 2013 12:25 PM
Angela, I love your point of nowadays people think brands can express their personalities. It is the same reason why young ladies like LV and Gucci. In fact there are many other brands in the market has the similar designs and qualities. But they may never as famous as LV and Gucci, because sometimes what consumer really cares is what the brand stands for.