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Real-life consumer psychology - with a touch of technology
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Kids reacting to an old cassette Walkman Is wonderful and horrifying

Kids reacting to an old cassette Walkman Is wonderful and horrifying | consumer psychology | Scoop.it

"Originally marketed in 1979, the first Sony Walkman turns 35 this year, and it's about as outmoded as a technology can be these days ..."

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Adverts 'Should Feature More Disabled Children'

Adverts 'Should Feature More Disabled Children' | consumer psychology | Scoop.it

"Disabled children are sometimes used in marketing campaigns, but only to make sensationalist headlines, say campaigners..."

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Hotels cater to increasingly influential kids

Hotels cater to increasingly influential kids | consumer psychology | Scoop.it

"Children are becoming more influential in family booking decisions, and hoteliers are responding by catering to their needs and wants..."

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Hello Kitty Beer Is Here!

Hello Kitty Beer Is Here! | consumer psychology | Scoop.it

"Say hello to Hello Kitty Beer. The Japanese brand that perhaps charmed a 5-year-old girl you know is now selling alcoholic brews with its big-headed cat on the can. (Three words: Hello Kitty beer. Another three: hide your kids.)..."

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Games + Kids = Brand Loyalty | Research Through Gaming

Games + Kids = Brand Loyalty | Research Through Gaming | consumer psychology | Scoop.it
"It’s a no-brainer really; kids love games. Big parts of our childhoods are looked back upon through the lens of some game or another. Playing sports in the backyard, playing ‘It/Tag’ around the house. Computer games, board games, hide and seek, even role-play games had a goal to them – Pirates looking for treasure, Astronauts fighting aliens – whatever..."
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Declan Sutton's comment, September 9, 2013 9:23 AM
My childhood consisted mainly of gaming, every kid is easily entertained by small things, I was at an early age and lived with that for many years, gaming can be a career, lets see how far it can go. MLG - Major League Gaming, not just childs play.
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Marketing and advertising to children: the issues at stake - The Guardian

Marketing and advertising to children: the issues at stake - The Guardian | consumer psychology | Scoop.it

"Marketing tactics and advertising can lead children to adopt certain consumer behaviour which can result in negative impacts on children's physical and mental health ..."

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Bank of Melbourne targets children with new animated cinema ad - mUmBRELLA

Bank of Melbourne targets children with new animated cinema ad - mUmBRELLA | consumer psychology | Scoop.it

"The Bank of Melbourne has unveiled a new campaign promoting children's saving accounts which debuts on cinema screens across Victoria on Boxing Day..."

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Indian marketers talk to children: News from warc.com

Indian marketers talk to children: News from warc.com | consumer psychology | Scoop.it

"Indian children have become so involved in the household decision-making process that Indian marketers beyond the usual kids' categories are having to consider them..."

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ACCC investigates 'freemium' apps aimed at kids

ACCC investigates 'freemium' apps aimed at kids | consumer psychology | Scoop.it

"The Australian Competition and Consumer Commission has announced that it is now investigating apps that aggressively promote in-app purchases to children..."

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Weetabix app ‘made children feel inferior’

Weetabix app ‘made children feel inferior’ | consumer psychology | Scoop.it

"Weetabix has been ordered to remove its WeetaKid app after a British watchdog ruled that it was likely to make children feel inferior if they did not eat the company’s products..."

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