consumer psychology
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Real-life consumer psychology – with a touch of technology
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Twelve start-ups applying new innovative approaches to transform the future of food

Twelve start-ups applying new innovative approaches to transform the future of food | consumer psychology | Scoop.it

"The food industry is quickly adapting to today’s consumer demands, developing new technologies and bringing products to market faster than ever before. New start-ups are emerging on the food-tech scene with bold new concepts and fresh approaches to transform the future of food ..."

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Buyer personas for Amazon, Walmart, eBay and Google | Zentail Blog

Buyer personas for Amazon, Walmart, eBay and Google | Zentail Blog | consumer psychology | Scoop.it

'Learn about the common characteristics and personas of shoppers purchasing on Amazon, eBay, Walmart Marketplace and Google Shopping ..."

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The new way South Africans are pirating TV shows

The new way South Africans are pirating TV shows | consumer psychology | Scoop.it

"The way pirated content is consumed and accessed has changed in South Africa ..."

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‘Made in SA, not China.’ Why Foschini, Mr Price and Truworths now want local clothes

‘Made in SA, not China.’ Why Foschini, Mr Price and Truworths now want local clothes | consumer psychology | Scoop.it

"Sourcing SA-made summer clothes is easier than getting winter clothing, however ..."

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With resale, Ikea is trying to find new ways to acquire customers

With resale, Ikea is trying to find new ways to acquire customers | consumer psychology | Scoop.it

"Ikea is testing out a new way to incentivize customers to come to its stores during the holiday season. The Swedish furniture retailer announced on Tuesday that over Black Friday, it will be hosting an event called Buy Back in 27 countries, where it will encourage customers to bring in old furniture for Ikea to resell ..."

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How AR is redefining retail in the pandemic

How AR is redefining retail in the pandemic | consumer psychology | Scoop.it

"A closer look at augmented reality and the “digital lipstick effect” ..."

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Customers still like to shop in person, even if they get only to the curb - The New York Times

Customers still like to shop in person, even if they get only to the curb - The New York Times | consumer psychology | Scoop.it

"Online orders have surged for retailers in the pandemic, as curbside pickup helps Americans satisfy their desire to hop in a car and drive to the store ..."

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A USA perspective

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Amazon rolls out virtual vacation tours that include shopping – RetailWire

Amazon rolls out virtual vacation tours that include shopping – RetailWire | consumer psychology | Scoop.it

"Amazon has introduced Amazon Explore, which allows consumers to virtually take classes, tour exotic places and (surprise, surprise) shop at exotic locales. Consumers can book one-on-one live-streamed sessions with local tour guides, instructors and personal shoppers. ..."

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Louis Vuitton face shield: In-your-face status symbol or new essential luxury fashion accessory?

Louis Vuitton face shield: In-your-face status symbol or new essential luxury fashion accessory? | consumer psychology | Scoop.it

"The soon-to-be-released Louis Vuitton face shield with its prominent logos is an awkward first attempt of innovating in a new personal protection fashion category that will become a necessity in the future ..."

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Why ‘biodegradable’ isn’t what you think - The New York Times

Why ‘biodegradable’ isn’t what you think - The New York Times | consumer psychology | Scoop.it

"It sounds positive, but there are a few ways the label ‘biodegradable’ may cause more problems than it solves ..."

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TAKE A LOOK | Castle Lager has a new label

TAKE A LOOK | Castle Lager has a new label | consumer psychology | Scoop.it

"Fans will spot a number of changes, including different shades of gold and the traditional medallions have been replaced with the South African flag ..."

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McDonald’s sports activations drive up to 8x more mobile redemptions | Retail Dive

McDonald’s sports activations drive up to 8x more mobile redemptions | Retail Dive | consumer psychology | Scoop.it

"As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets ..."

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How smartwatches could go from luxury accessory to ubiquitous necessity

How smartwatches could go from luxury accessory to ubiquitous necessity | consumer psychology | Scoop.it

"Here’s what smartwatch makers need to do ..."

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Native advertising: distinguishing promotional from editorial content

Native advertising: distinguishing promotional from editorial content | consumer psychology | Scoop.it

"Native advertising is becoming an increasingly used marketing strategy. Instead of classic banner ads, marketers opt for this non-intrusive way of advertising. This article explores the growth of native advertising in journalistic mediums ..."

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Nine companies we admire for creating marketing people love

Nine companies we admire for creating marketing people love | consumer psychology | Scoop.it

"Check out the totally lovable marketing these awesome brands are creating ..."

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Not just big brands, startups are routinely falling prey to cybersquatters

Not just big brands, startups are routinely falling prey to cybersquatters | consumer psychology | Scoop.it

"Cybersquatters regularly target famous, well-known consumer brands, looking to benefit from the consumer awareness and demand that comes from years of ..."

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From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing

From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing | consumer psychology | Scoop.it

"Fan merchandise has evolved beyond band concert tees into an industry of album bundles for the likes of Taylor Swift, Cardi B and BTS, high fashion collaborations, activism slogans and social media stars – and it’s a trend that isn’t going away ..."

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Google plans to make YouTube 'a major shopping destination' | Business | China Daily

Google plans to make YouTube 'a major shopping destination' | Business | China Daily | consumer psychology | Scoop.it

"The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips ..."

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From copycat features to dramatic shifts in communication, how Instagram has changed over the past decade

From copycat features to dramatic shifts in communication, how Instagram has changed over the past decade | consumer psychology | Scoop.it

"October 6 marks Instagram’s tenth birthday. Having amassed more than a billion active users worldwide, the app has changed radically in ..."

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Shein, Chinese fast-fashion site, growing popular with American teens

Shein, Chinese fast-fashion site, growing popular with American teens | consumer psychology | Scoop.it

"Shein is known for its rock-bottom prices and adds 500 new clothing items to its site every day. Yet the company is not without controversy ..."

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What will the post-pandemic store look like?

What will the post-pandemic store look like? | consumer psychology | Scoop.it

"From "decompression zones" to more natural light, architect David Katz shares his insights on how the pandemic may alter the look, feel and ..."

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Covid-19 Ads: How messaging is evolving in the new normal

Covid-19 Ads: How messaging is evolving in the new normal | consumer psychology | Scoop.it

"From Oreo, Facebook, to Skechers, here’s how brands have been communicating over the last few days..."

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Four ways you can shop ethically now

Four ways you can shop ethically now | consumer psychology | Scoop.it

"We asked experts what “ethical shopping” looks like in 2020 and how to do it ..."

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Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars | consumer psychology | Scoop.it

"The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app ..."

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Consumers with food allergies: A growing market remains underserved | McKinsey

Consumers with food allergies: A growing market remains underserved | McKinsey | consumer psychology | Scoop.it

"A quarter of Americans now avoid allergens in the food they buy--and tell us they are hungry for innovation ..."

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