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Does the American Shopping Mall Have a Second Life? | Adweek

Does the American Shopping Mall Have a Second Life? | Adweek | consumer psychology | Scoop.it

"...We need to learn the lesson from the empty malls and make our new shopping centers adaptable for what residents will need in the future," Ginsburg says. For now, brick-and-mortar stores will probably become a small part of community mixed-use malls, he adds..."

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consumer psychology
Real-life consumer psychology - with a touch of technology
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Restaurants use menu psychology to entice diners - NYTimes.com

Restaurants use menu psychology to entice diners - NYTimes.com | consumer psychology | Scoop.it

"Restaurants around the country are revising their menus, hoping that some combination of prices, adjectives, fonts, type sizes and colors can coax diners into spending more money ..."

Leona Ungerer's insight:

Menu psychology?

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Rolex: How a 109-year-old brand thrives in the digital age

Rolex: How a 109-year-old brand thrives in the digital age | consumer psychology | Scoop.it

"Rolex navigates the unruly waters of Facebook and the digital age ..."

Leona Ungerer's insight:

"Our communication on social media enables a better understanding of the brand, its universe, and its values," Rolex tells Mashable.

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carlota puy's curator insight, Today, 3:01 AM

Cursa temporal entre Rolex i el dia a dia

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Ad of the day: This Wonder Bread campaign is the greatest thing since … well, you know

Ad of the day: This Wonder Bread campaign is the greatest thing since … well, you know | consumer psychology | Scoop.it

"Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think ..."

Leona Ungerer's insight:

The use of movement to attract (and hold) consumers' attention and building on their cognitive processes.

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When ‘liking’ a brand online voids the right to sue

When ‘liking’ a brand online voids the right to sue | consumer psychology | Scoop.it

"The food company General Mills added language to its website to alert customers that they cannot take legal action against the company if they download coupons, enter a contest or connect with it in other ways ..."

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Leona Ungerer's insight:

Our online behaviour may have unforeseen consequences.


Follow-up: General Mills pulls new legal policy after consumer uproar.

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The future of Facebook may not say ‘Facebook’

The future of Facebook may not say ‘Facebook’ | consumer psychology | Scoop.it

"The company’s strategy includes unbundling its mammoth social network into discrete and nimble components ..."

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Ad of the Day: Powerade tells Nico Calabria's amazing story in best World Cup spot so far

Ad of the Day: Powerade tells Nico Calabria's amazing story in best World Cup spot so far | consumer psychology | Scoop.it

"For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs ..."

Leona Ungerer's insight:

A celebrity (and emotional) appeal.


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Beauty brands on social media | Social Media Today

Beauty brands on social media | Social Media Today | consumer psychology | Scoop.it

"How do top beauty brands use social media? Jaylee Miguel looks at how Benefit, Avon and Chanel engage their customers ..."

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Leona Ungerer's insight:

"For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media."

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Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya | consumer psychology | Scoop.it
"For White, the adoption of M-Pesa has brought significant positive changes for the women in these communities ..."

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Leona Ungerer's insight:

If used appropriately, technology can enhance consumers' quality of life.

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Logo color affects consumer emotion toward brands, study finds

Logo color affects consumer emotion toward brands, study finds | consumer psychology | Scoop.it

"The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows ..."

Leona Ungerer's insight:

Consumers' preferences may change. 

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Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers

Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers | consumer psychology | Scoop.it

"Sure, everyone loves sitting down to their favorite HBO drama—Oz, Game of Thrones, The Wire, Girls, True Detective, Sex and the City—on a widescreen TV ..."

Leona Ungerer's insight:

Outdoor advertising with a twist!

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Why advertisers should target personas, not segments, on Facebook

Why advertisers should target personas, not segments, on Facebook | consumer psychology | Scoop.it

"Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog ..."

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Luxury's got a brand new style - 4Hoteliers

Luxury's got a brand new style - 4Hoteliers | consumer psychology | Scoop.it

"The latest trend report about affluent's new values and attitudes toward luxury explains how to position your brand around customers' new expectations of luxury ..."

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Quebec language group urges boycott of retailers that lead court challenge against French signs

Quebec language group urges boycott of retailers that lead court challenge against French signs | consumer psychology | Scoop.it

"A judge concluded that Quebec had no legal basis to abruptly change its policy toward the retail chains after nearly 20 years of tolerating English brand names ..."

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Hundred days to define branding - Huffington Post

Hundred days to define branding - Huffington Post | consumer psychology | Scoop.it

"What is that?..."

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Leona Ungerer's insight:

"The word "branding" has become business jargon. It is a misunderstood discipline that is, in fact, more than just the creation of a logo."

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Doritos 'mystery' flavors will test consumer loyalty - AdAge.com

Doritos 'mystery' flavors will test consumer loyalty - AdAge.com | consumer psychology | Scoop.it

"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."

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Leona Ungerer's insight:

"How much of food marketing relies on the packaging? Frito-Lay is about to find out."

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With pot and e-cigarettes, Big Tobacco is just waiting to inhale emerging markets

With pot and e-cigarettes, Big Tobacco is just waiting to inhale emerging markets | consumer psychology | Scoop.it

"Electronic cigarettes and marijuana could prove a vital breath of fresh air for the nation’s fading tobacco industry ..."

Leona Ungerer's insight:

"Mr Sealy said it is no longer an industry that rolls tobacco, but an industry that provides nicotine."

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Unite and conquer: The power of togetherness to inspire South African consumers

Unite and conquer: The power of togetherness to inspire South African consumers | consumer psychology | Scoop.it