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Real-life consumer psychology - with a touch of technology
Curated by
Leona Ungerer
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Scooped by Leona Ungerer onto consumer psychology |
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"New studies on peer pressure suggest that teens may follow the herd because their brains derive more pleasure from social acceptance than adult brains, not because teens are less capable of making rational decisions..." Delete the scoop?
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"Social media and storytelling together represent, for marketers, a return to the origins of storytelling..." Delete the scoop?
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"Six seconds. That's all it takes for a video to leave a lasting impression. Such is the idea behind Vine, a fast-growing mobile app from Twitter that allows you to create short video clips..." Delete the scoop?
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"Many high net worth individuals are happy to engage with companies using online platforms, so why not take advantage?..." Delete the scoop?
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"Mobile messaging service WhatsApp has announced record user numbers, after revealing that the service just processed 27 billion messages over a 24 hour period. That’s significantly up on its previous best of 18 billion from the final day of 2012..." Delete the scoop?
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"Apple have always been known for their minimalism, it’s a way of life Steve Jobs lived by and he pushed it into Apple and their products. Some of Apple’s ads have been truly iconic over the years, especially the iPod ones..." Delete the scoop?
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"In its first partnership with a major motion picture, Warby Parker -- the online marketer of trendy eyeglasses -- has teamed with Warner Bros. for a promotional tie-in to the upcoming reboot of the "Superman" movie franchise, “Man of Steel.” Delete the scoop?
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"Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!)..." Delete the scoop?
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"Today's always-on consumer is turning the traditional path to purchase on its head..." Delete the scoop?
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"The retail giant launched mobile stores inside 50 Toronto bus shelters this week that let shoppers buy items on their smartphones that will be delivered to their homes for free..." Delete the scoop?
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"It's an age-old question: Can money truly buy us happiness?.." Delete the scoop?
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"Many businesses, large and small, underestimate the value of branding..." Delete the scoop?
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"A new study out of the University of Michigan measures the connection between narcissism and social networking site use. Guess what? it is growing..." Delete the scoop?
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"Dear Lifehacker, My parents could really use an upgrade in the cellphone department because they're still using dumbphones. Is there a particular smartphone that's better for non-tech savvy users?" Delete the scoop?
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"A New York restaurant has banned tipping to spare customers the bother. So is the discretionary tip falling out of favour?..." Delete the scoop?
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"Superman's celebrating his 75th anniversary this year. Since his debut in 1938, the logo has undergone many design changes..." Delete the scoop?
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"These strategic tips can help you nail your next presentation by addressing one crucial, but often overlooked, aspect: the right structure..." © Delete the scoop?
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"The Coke bottle-shaped image encapsulates words attributed to graffiti artist Banksy which rant against the visual hegemony that advertisers have in public spaces. "The advertisers," says the poster, "have rearranged the world to put themselves in front of you. They never asked your permission..." Delete the scoop?
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"The agency is currently working on an interactive ‘digital tree’ in London location; a social network and a pop-up laboratory..." Delete the scoop?
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"As technology developments continue at a relentless pace, it can be difficult for hotels, leisure providers and those in hospitality to keep up with recent changes, let alone look to the future..." Delete the scoop?
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"Maps that are dynamic, adapting to current conditions like traffic, are the most useful of all, which helps explain why Google wants to buy a popular social mapping service..." Delete the scoop?
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A few of these commercials were mentioned in previous posts.