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Scooped by Leona Ungerer onto consumer psychology |
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Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Leona: In the words of Damasio, "We are not thinking machines that feel; rather we are feeling machines that think". Our emotions indeed probably influence more of our behaviour as consumers than we may know.
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"Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athletes..." Delete the scoop?
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"Internet measurement techniques need a total overhaul – new methods make it hard for incumbent players to stay in the game..." Delete the scoop?
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"Desperate to save pennies as the economic crisis continues to bite, the European Union is mulling over phasing out one and two cent coins after it emerged that they cost more than their face value to mint..." Delete the scoop?
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"While mobile money deployments are on the rise globally, millions still remain outside of the formal financial system. In our first article, we look at some of the most formidable barriers limiting m-money from achieving its full potential, and how these can be broken down..." Delete the scoop?
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"Is Marissa Mayer about to make a game-changing acquisition? It appears so..." Delete the scoop?
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"David Beckham is retiring from professional soccer, but he'll never stop making ads..." Delete the scoop?
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"Ten years ago this month, the Harvard Business Review published an article by Nicholas Carr, who argued that “IT Doesn’t Matter,” i.e., that information technology doesn’t create strategic advantage..." Delete the scoop?
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"Retailers from Coach to Lululemon are searching social-media sites such as Instagram for photos of their products and embracing the use of such photos, with real people showcasing their apparel, on retail websites..." Delete the scoop?
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"New Google search tools let users talk to the search engine, send unprompted alerts based on user interests and try to predict what it will be asked next..." Delete the scoop?
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"Can the presentation of choices on an upgrade screen or talent tree affect how we feel about those choices? Consider the two screenshots of talent trees below. No, look, don't ask why just yet. Just consider them!..." Delete the scoop?
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"Many of us are understandably afraid of the way our food is produced, but exaggeration doesn’t make our case stronger..." Delete the scoop?
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"Emotions can affect how much people will pay (or won't pay) for products and services. Here's a look at what happened when J. C. Penney forgot that fact when it rolled out a new pricing strategy..." Delete the scoop?
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"Idea: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution..." Delete the scoop?
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"A brand's logo speaks to customers on many levels – whether we realise it or not. There’s the initial recognisability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand’s message. For that reason, modern logos tend to err on the side of boldness and simplicity..." Delete the scoop?
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"These days there are few things bigger than Facebook on the Internet, but Google-owned YouTube is one of them, and today the world's top online video service marked its eight year anniversary ..." Delete the scoop?
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"I recently sat down with Rob Fuggetta, founder and CEO of Zuberance, the leading brand advocacy company, to discuss the importance of brand advocates..." Delete the scoop?
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"The railroad said it had upgraded its cellular-based Wi-Fi offering using broadband technologies that will improve speed and reliability..." Delete the scoop?
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"Vine might be the communication tool of the future, but it's not without its limitations. Not the least of which is how impossible it is to describe Vine in a Vine-length blurb. Irony, thou art cruel!..." Delete the scoop?
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"I still meet people who appear surprised that Apple devices remain largely untroubled by viruses and malware..." Delete the scoop?
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"Palestinians in Gaza who crave KFC meals must order from across the border in Egypt, and the food-delivery odyssey involves two taxis, a checkpoint and a smuggling tunnel..."
Leona Ungerer's insight:
Brand loyalty? Delete the scoop?
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"Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create..." Delete the scoop?
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"Research from the University of California, Santa Cruz has found that social networking sites such as Facebook, Tumblr and Flickr are making it harder than ever to get over a breakup..." Delete the scoop?
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"A Scottsdale, Ariz. restaurant lashed out Monday on Facebook after an online firestorm put them directly in the crosshairs of the Internet..." Delete the scoop?
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