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Please. Make me feel something.!

Please. Make me feel something.! | consumer psychology | Scoop.it
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.

 

Leona: In the words of Damasio, "We are not thinking machines that feel; rather we are feeling machines that think". Our emotions indeed probably influence more of our behaviour as consumers than we may know.  

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consumer psychology
Real-life consumer psychology - with a touch of technology
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The Virtual Reality Renaissance is here, but are we ready?

The Virtual Reality Renaissance is here, but are we ready? | consumer psychology | Scoop.it

"With tech like Oculus, we may be nearing a new VR era. Yet the average consumer still can't picture the practical applications, much less stomach the cost ..."

Leona Ungerer's insight:

"As with any emerging technology, consumers are only interested in VR as so far as it measurably improves their lives (or enjoyment of their lives) and is easy and affordable."

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Electric-car buyers vs hybrid buyers: younger, wealthier, and more options

Electric-car buyers vs hybrid buyers: younger, wealthier, and more options | consumer psychology | Scoop.it

"If you were to make assumptions about hybrid and electric vehicle owners--and we're sure many do, for good or bad--how do you see them? Perhaps technology-savvy, of reasonable income and a little older and wiser ..."

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Leona Ungerer's insight:

"In simplified terms, electric car buyers are a little younger and a little wealthier than their hybrid-buying counterparts."

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What is social media? - Tom's Guide

What is social media? - Tom's Guide | consumer psychology | Scoop.it

"Social media is a very broad term that covers a wide range of online communication tools ..."

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Retail's BIG Blog | Tailoring to the new male consumer

Retail's BIG Blog | Tailoring to the new male consumer | consumer psychology | Scoop.it

"Male consumers are paying closer attention to fashion styles and trends. Retail companies like Indochino are responding by innovating the menswear shopping ..."

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Leona Ungerer's insight:

"Menswear and online shopping is trending, and it’s no surprise that brands who build their business models off this trend are thriving."

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Are Pinterest ads worth the price?

Are Pinterest ads worth the price? | consumer psychology | Scoop.it

"A new study argues the social network's first ads may be worth their hefty price tag ..."

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Leona Ungerer's insight:

Consumer demographics and habits - a powerful combination.

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The inside story of Google Doodles: ‘A campfire for the whole world’

The inside story of Google Doodles: ‘A campfire for the whole world’ | consumer psychology | Scoop.it

"At the Googleplex in Mountain View sits a team within the Search Features department that creates all the Google Doodles for the whole world ..."

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Leona Ungerer's insight:

Part of everyday life?

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BetaBoston - Jana Mobile creating a new currency for emerging markets

BetaBoston - Jana Mobile creating a new currency for emerging markets | consumer psychology | Scoop.it

"I've heard Jana Mobile described as many things: a mobile ad platform, a new marketing framework, an organization changing the lives of people in emerging markets like India and Nigeria. However, the truly best way to describe the company, which you don't hear too often, is that Jana is the catalyst for a new global currency ...."

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Leona Ungerer's insight:

Innovative: An alternative currency for an emerging world

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Restaurants use menu psychology to entice diners - NYTimes.com

Restaurants use menu psychology to entice diners - NYTimes.com | consumer psychology | Scoop.it

"Restaurants around the country are revising their menus, hoping that some combination of prices, adjectives, fonts, type sizes and colors can coax diners into spending more money ..."

Leona Ungerer's insight:

Menu psychology?

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Rolex: How a 109-year-old brand thrives in the digital age

Rolex: How a 109-year-old brand thrives in the digital age | consumer psychology | Scoop.it

"Rolex navigates the unruly waters of Facebook and the digital age ..."

Leona Ungerer's insight:

"Our communication on social media enables a better understanding of the brand, its universe, and its values," Rolex tells Mashable.

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carlota puy's curator insight, April 20, 6:01 AM

Cursa temporal entre Rolex i el dia a dia

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Ad of the day: This Wonder Bread campaign is the greatest thing since … well, you know

Ad of the day: This Wonder Bread campaign is the greatest thing since … well, you know | consumer psychology | Scoop.it

"Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think ..."

Leona Ungerer's insight:

The use of movement to attract (and hold) consumers' attention and building on their cognitive processes.

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When ‘liking’ a brand online voids the right to sue

When ‘liking’ a brand online voids the right to sue | consumer psychology | Scoop.it

"The food company General Mills added language to its website to alert customers that they cannot take legal action against the company if they download coupons, enter a contest or connect with it in other ways ..."

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Leona Ungerer's insight:

Our online behaviour may have unforeseen consequences.


Follow-up: General Mills pulls new legal policy after consumer uproar.

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The future of Facebook may not say ‘Facebook’

The future of Facebook may not say ‘Facebook’ | consumer psychology | Scoop.it

"The company’s strategy includes unbundling its mammoth social network into discrete and nimble components ..."

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Ad of the Day: Powerade tells Nico Calabria's amazing story in best World Cup spot so far

Ad of the Day: Powerade tells Nico Calabria's amazing story in best World Cup spot so far | consumer psychology | Scoop.it

"For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs ..."

Leona Ungerer's insight:

A celebrity (and emotional) appeal.


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Mobile addiction growing at an alarming rate - CNBC.com

Mobile addiction growing at an alarming rate - CNBC.com | consumer psychology | Scoop.it

"What's interesting is the number of middle-aged consumers (aged 35-54) that have exhibited obsessive-compulsive behavior with their mobile devices ..."

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Leona Ungerer's insight:

"Gadget addiction – or nomophobia – has become a growing concern in Asia-Pacific, the region that is leading mobile phone sales growth globally. "

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Ronald McDonald gets a makeover

Ronald McDonald gets a makeover | consumer psychology | Scoop.it

"McDonald's said Wednesday that its famous spokesclown is getting a new look before taking an active role on social media for the first time, The Associated Press reported ..."

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The subtle cues retailers use to get you to spend

The subtle cues retailers use to get you to spend | consumer psychology | Scoop.it

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Leona Ungerer's insight:

"One way to minimise the effects of marketing is to slow down and think hard before making a decision."

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