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Scoop.it!
"As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.” The luxury item,..." 
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Scoop.it!
"Affluent global consumers are harder to identify than conspicuous luxury indicators might suggest and they consider time and happiness to be more important than money, new research has suggested..."
Scoop.it!
"...In the last few years, fashion retailers have become increasingly aware of scent’s power to convert customers, too. Indeed, a growing number of businesses from Bloomingdale’s to Corto Moltedo now realise that their customer’s nose can be an important pathway for building brand identity and encouraging them to spend more time (and more money) in stores..."
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Scoop.it!
"Transport for London has released another alternative version of the Tube map—and it’s actually really useful. The London transport manager has created a ‘Walk the Tube’ map, which shows how long it takes to totter between stations ..."
Scoop.it!
"...Consumers are now spending over 10% of their media time on mobiles, fast catching up with traditional media like TV. However advertisers are still only allocating 1.6% of their marketing budgets to reach their customers via mobile..."
Scoop.it!
"Time perception matters because it is the experience of time that roots us in our mental reality."
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