The Taxi-Meter Effect: Why Do Consumers Hate Paying by the Mile or the Minute So Much? | consumer psychology | Scoop.it
From www.slate.com - December 19, 2013 12:53 AM

"When I get a taxi for the 15-minute ride from my office to the airport, I have two choices. I can hail a cab on the street, and pay a metered fare for the 4.6-mile trip. Or I can walk to the local Marriott and pay a fixed fee ..."

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