consumer psychology
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Real-life consumer psychology – with a touch of technology
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Millward Brown enhances ad pre-testing

Millward Brown enhances ad pre-testing | consumer psychology | Scoop.it

"Millward Brown, the research firm, is developing new tools that will allow marketers to test different versions of creative ideas and get results from these tests within hours ..."

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Millward Brown - AdReaction 2014

Millward Brown - AdReaction 2014 | consumer psychology | Scoop.it

"Marketing in a multi-screen world ..."

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