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39 Resources for Understanding the Science & Psychology Behind Great Marketing

39 Resources for Understanding the Science & Psychology Behind Great Marketing | consumer psychology | Scoop.it
We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting.
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Recognizing The Illusion Of 'Homo Economicus'

Recognizing The Illusion Of 'Homo Economicus' | consumer psychology | Scoop.it
Market theory does not fully explain the economic choices we make. Commentator Wim Hordijk says we must also look to behavioral economics and evolutionary psychology to understand the economy. (We should jump on a chair when we see a car!
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The Psychology of Messiness: How Disorder Can Make You More Creative

Kathleen Vohs, a marketing professor at the University of Minnesota with an extensive psychology background, believes that messier office spaces spur creativity. Here's the evidence.
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Marketers get creative in attracting male shoppers - Tech Page One

Marketers get creative in attracting male shoppers - Tech Page One | consumer psychology | Scoop.it

"A 2013 survey of 2,000 British respondents found that men become bored after 26 minutes of shopping, whereas it takes women a full two hours to lose interest, according ..."

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Via Leona Ungerer
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Are We Hardwired to Be Positive or Negative?

Are We Hardwired to Be Positive or Negative? | consumer psychology | Scoop.it
On the capacity to emphasize the negative rather than the positive. (Are We Hardwired to Be #Positive or #Negative ?

Via Luis Valdes
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The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds

The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds | consumer psychology | Scoop.it
How the disconnect between information and insight explains our dangerous self-righteousness.
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What makes us happy?

What makes us happy? | consumer psychology | Scoop.it
We all want to be happy. But how, exactly, do you go about it? More stuff or less? More choice or less? The answers -- from psychologists, journalists, Buddhist monks -- may surprise you.
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The Science of Social Proof: 5 Types and the Psychology Behind Each

The Science of Social Proof: 5 Types and the Psychology Behind Each | consumer psychology | Scoop.it
The definitive guide to social proof. Learn the five major types and the science behind how each of these works.
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How Our Delusions Keep Us Sane: The Psychology of Our Essential Self-Enhancement Bias

How Our Delusions Keep Us Sane: The Psychology of Our Essential Self-Enhancement Bias | consumer psychology | Scoop.it
How evolution made the average person believe she is better in every imaginable way than the average person.
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Carl Jung and Jungian Analytical Psychology

Carl Jung and Jungian Analytical Psychology | consumer psychology | Scoop.it
Jung saw in unconscious material, especially dreams and fantasies, an unfolding of a process of individuation - the idea of continual, lifelong personal development.

 

According to Jung, the Ego - the "I" or self-conscious faculty - has four inseparable functions, four fundamental ways of perceiving and interpreting reality: Thinking, Feeling, Sensation, and Intuition. Generally, we tend to favor our most developed function, which becomes dominant, while we can broaden our personality by developing the others. Jung noted that the unconscious often tends to reveal itself most easily through a person's least developed, or "inferior" function. The encounter with the unconscious and development of the underdeveloped function(s) thus tend to progress together.

 

Jung understood and acknowledged the enormous importance of sexuality in the development of the personality, but he perceived the unconscious as encompassing much more. In addition he saw in unconscious material, especially dreams and fantasies, an unfolding... (Click title for more)


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Marrying qualitative with quantitative market r...

Marrying qualitative with quantitative market r... | consumer psychology | Scoop.it
"The marriage of quantitative research and qualitative research can be a powerful research approach—and this is not a new idea ..." (Marrying qualitative with quantitative market research via @CenterQP http://t.co/9NsUNA2DmL)...
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What You Farm Affects Your Thinking, Study Says

What You Farm Affects Your Thinking, Study Says | consumer psychology | Scoop.it
Chinese people in rice-growing areas think differently than those in wheat-farming areas, says a new study.
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Does the Science of Human Behavior Only Show Us What We Want to See?

Does the Science of Human Behavior Only Show Us What We Want to See? | consumer psychology | Scoop.it
The behavioral sciences have become a popular oracle like never before. But they are suffering a crisis of credibility. Can psychology repair itself?
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Nostalgia effect: Do consumers spend more when thinking about the past?

Nostalgia effect: Do consumers spend more when thinking about the past? | consumer psychology | Scoop.it

"Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family ..."

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How Understanding Happiness Will Be Crucial to Developing 'Good' Technologies

How Understanding Happiness Will Be Crucial to Developing 'Good' Technologies | consumer psychology | Scoop.it
As technology becomes increasingly immersive and defining of our day-to-day life, how might we keep the psychological impact on well-being in mind in the design and creation of products, programs, and the policies that influence them?
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5 Psychological Tactics Marketers Use To Influence Consumer Behavior - Fast Company

5 Psychological Tactics Marketers Use To Influence Consumer Behavior - Fast Company | consumer psychology | Scoop.it
Fast Company
5 Psychological Tactics Marketers Use To Influence Consumer Behavior
Fast Company
Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals.
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15 Emerging Neurotechnologies That Will Change The World

15 Emerging Neurotechnologies That Will Change The World | consumer psychology | Scoop.it
Policy Horizons Canada worked with futurist and data visualizer Michell Zappa of Envisioning to produce a report called MetaScan 3: Emerging Technologies and accompanying infographics.

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The Science and Psychology of Twitter: Why We Follow and Share

The Science and Psychology of Twitter: Why We Follow and Share | consumer psychology | Scoop.it
The psychology of Twitter: Insights and research into the reasons we love Twitter and the logic behind follows, favorites, and sharing.

Via Thomas Faltin
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Selfie Psychology: Is There an Age Expiration Date for This New Trend? - Huffington Post

Selfie Psychology: Is There an Age Expiration Date for This New Trend? - Huffington Post | consumer psychology | Scoop.it
Selfie Psychology: Is There an Age Expiration Date for This New Trend?
Huffington Post
The first selfie I ever took was in college. It was way before the word selfie even existed and was taken with a camera which had film that needed to be developed.
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Changes in materialism, changes in psychological well-being: Evidence from three longitudinal studies and an intervention experiment

Changes in materialism, changes in psychological well-being: Evidence from three longitudinal studies and an intervention experiment | consumer psychology | Scoop.it

Few studies have examined how changes in materialism relate to changes in well-being; fewer have experimentally manipulated materialism to change well-being. Studies 1, 2, and 3 examined how changes in materialistic aspirations related to changes in well-being, using varying time frames (12 years, 2 years, and 6 months), samples (US young adults and Icelandic adults), and measures of materialism and well-being. Across all three studies, results supported the hypothesis that people’s well-being improves as they place relatively less importance on materialistic goals and values, whereas orienting toward materialistic goals relatively more is associated with decreases in well-being over time. Study 2 additionally demonstrated that this association was mediated by changes in psychological need satisfaction. A fourth, experimental study showed that highly materialistic US adolescents who received an intervention that decreased materialism also experienced increases in self-esteem over the next several months, relative to a control group. Thus, well-being changes as people change their relative focus on materialistic goals.


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Dr James Hawkins's curator insight, June 16, 2014 12:51 AM

This is fascinating ... so important in education, in raising kids, in directing our own lives.

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Happiness Means Creativity: One Company's Bet On Positive Psychology

Happiness Means Creativity: One Company's Bet On Positive Psychology | consumer psychology | Scoop.it
Rather than just fix whats ailing you, positive psychology looks to actively improve individual and organizational well-being. Heres how Havas... (RT @FastCoCreate: Happiness means creativity: one company's bet on positive psychology.
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The Search for Psychology's Lost Boy - The Chronicle Review - The Chronicle of Higher Education

The Search for Psychology's Lost Boy - The Chronicle Review - The Chronicle of Higher Education | consumer psychology | Scoop.it
Has Psychology's "Little Albert" Been Found?: http://t.co/TQ39Awx0Wl
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10 Positive Psychology Studies to Change Your View of Happiness

10 Positive Psychology Studies to Change Your View of Happiness | consumer psychology | Scoop.it
“People wait all week for Friday, all year for summer, all life for happiness.” In An Introduction to Positive Psychology, Dr. William Compton describes positive psychology as seeking “to make normal life more fulfilling.” It utilizes ...
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The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds

The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds | consumer psychology | Scoop.it
How the disconnect between information and insight explains our dangerous self-righteousness.
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The Psychological Toll of the Smartphone - Association for Psychological Science

The Psychological Toll of the Smartphone - Association for Psychological Science | consumer psychology | Scoop.it
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