Consumer Psychology and Emotional Buying
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Consumer Psychology and Emotional Buying
Thought processes and emotions behind consumer purchasing behaviors
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Scooped by Genevieve Walsh
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Digitas Health Finds Pharma Companies Lag on Social - eMarketer

Digitas Health Finds Pharma Companies Lag on Social - eMarketer | Consumer Psychology and Emotional Buying | Scoop.it
Bruce Grant, senior vice president of business strategy at Digitas Health, spoke with eMarketer about how pharma companies can catch up to other industries in social media.
Genevieve Walsh's insight:

 

Pharma needs to catch up and take advantage current advances in analytics. Especially with such fierce competition, pharmaceutical marketers must remain proactive in their approach and with the tools they're using. Agencies, like Digitas must have the most advanced analytics at their disposal.

 

Unfortunately, “likes” and “dislike” of social listening are too flat to be actionable by most marketing standards. Just because sentiment analysis tools are trending and customers are asking for it, doesn’t mean implementing them for a client is the right thing to do. Many customers are finding that sentiment analytics are not worth the investment.

 

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Big Data TechCon 2013, Boston | The HOW-TO Big Data Conference | Hadoop training and more!

Big Data TechCon 2013, Boston | The HOW-TO Big Data Conference | Hadoop training and more! | Consumer Psychology and Emotional Buying | Scoop.it
Big Data TechCon 2013, Boston The HOW-TO Big Data Conference - Learn Big Data from Hadoop training to Big Data analytics (@Ken_Rosen @Farzad_ONC @erikpupo "big data" has great potential 4 HC (just returned from http://t.co/ilsiFeOqCu)...
Genevieve Walsh's insight:

How big is big data? In 2011 the world generated approximately ~ 1.5 zettabytes of data and we need statistics and innovative targeted analytics to handle it! Find out more at #SASF this month in San Francisco

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“Big data is going to replace the majority of marketers”

“Big data is going to replace the majority of marketers” | Consumer Psychology and Emotional Buying | Scoop.it
Bryan Eisenberg believes that part of what marketers do will be replaced by automation because they can't keep up with Google. He has a point. (What do #search engines want?
Genevieve Walsh's insight:

Marketers must make sure they're taking advantage of analytics platforms at their disposal.

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Genevieve Walsh's curator insight, April 15, 2013 4:37 PM

Stay on-top of developments in analytical platforms or you might get lost in the pack. Stay a head of the curve and measure the most important metric you're not tracking yet...Emotion!