Customer-service-walt-disney If you've ever been to Disneyland, you've probably experienced the feeling. I know I have. The nervous, giddy excitement as you pull into the parking lot and ride the tram to the entrance.
Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.
The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.
That’s where responsive design can help.
Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...
Content - Content marketing strategy is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
Carolyn Mayberry's insight:
Four Categories of Web Content Designed to Sell Something:
1. Viral (spreads organically by getting your consumer to click the share buttons)
2. Discussion (designed to spark a thought-provoking conversation) 3. Lead (taking the consumer on a journey, which ends with them saying, "I need help," and opting-in to get the help they need) 4. Sales (similar to lead content, but instead of needing help to solve a problem, they buy the solution)
"Many content marketers don't recognize or make distinctions among those four types of content; accordingly, they want every piece of content they create to perform all of those tasks. Of course, the result is a confused mess, and content consumers take no action at all.
Strategy comes into play when you get all of those content types to work together, attracting consumers with viral and discussion, deepening the relationship with lead content, and closing the loop with sales content leads to sales and back again."
SUMMARY: Mobile devices are becoming an increasingly popular way to access content, so it's important that you respond to this trend, John Jantsch writes. One good option for catering to mobile devices is to use so-called "responsive design," which can adapt design elements to suit mobile viewers. "In my view, this is the approach that most websites should employ today," he writes
The first time I recall hearing the question "what’s the point of using social media for sales?" was when I was a Vice President of Sales for a software company presenting to a room full of salespeople in Las Vegas, Nevada.
These, and more, are the words that we use to describe marketing. But they are old words for an old way of thinking about marketing. Why? Because marketing is changing to focus on the engagement with people. It’s focusing on the relationships.
When the economy took a turn for the worst, consumers cut back on those extra expenses and became determined to save on daily expenses such as grocery shopping and gas. Take a look at how the economy has ...
"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.
So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.
1) Get to the point. We all know people have short attention spans -- so why aren’t we considering that in landing page creation? So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.
2) Use contrasting colors. Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.
3) Stamp on a logo. Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.
4) Avoid visual clutter. While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.
5) Never underestimate formatting. Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.
6) Add social proof. This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.
7) Be consistent. A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.
Each tip is analyzed with more information and examples.
This paper presents an exemplification and discussion of the contemporaneity of Erving Goffman’s work and of its applicability to the analysis of identity and presentation of self in the blogging and Second Life (SL) contexts. An analysis of online identity and interaction practices in 10 different cases of bloggers and SL inhabitants and of their online spaces is presented in terms of: expressions given; embellishment as a minor form of persona adoption; dividing the self; conforming and ‘fitting in’; and masking, anonymity and pseudonimity. The key finding of the research is that, contrary to engaging with the process of whole persona adoption, participants were keen to re-create their offline self online, but engaged in editing facets of self. This emphasizes the key premise in Goffman’s work that, when in ‘front stage’, people deliberately chose to project a given identity. It is concluded that Goffman’s original framework is of great usefulness as an explanatory framework for understanding identity through interaction and the presentation of self in the online world. Equally, the online environment, with its enhanced potential for editing the self, can offer opportunities to contribute to the further development of the Goffman framework.
The folks at Social Media Examiner are presently running the first edition of the Content Success Summit, a four weeks long smorgasbord of leading-edge webinars (The history and future of content marketing http://t.co/JqfbZj3f)...
They may have yelled before, but now they have megaphones. Whether they’re bashing or praising your products and your brand, customers are online and louder than ever. And right now, they’ (Good customer service is key to success.
Carolyn Mayberry's insight:
A resounding committment to always-great customer service is singularly the most marketable behavior your organization can perform.
Smiling is a free gift that keeps on giving. Making your CUSTOMERS feel good, makes YOU feel good. Now that's a happy business.
Rather than force the issue to better its wretched email support, Best Buy ditches email and switches to live chat instead in an attempt to be a superstar in customer service.
On Tuesday, STELLAService noted on its Happy Customer blog that the electronics retail player has eliminated the option for customers to email the company through a contact form in its customer service page and placed in its stead an online chat functionality.
Best Buy concurred that email is “unable to offer the same level of in-the-moment assistance” that a live chat tool can provide customers. This move by Best Buy mirrors the move by an increasing number of businesses that have added a live chat widget on their websites for customers to be able to reach them directly and get the assistance they want, when they need it.
Via Brian Yanish - MarketingHits.com
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.