Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.
Danone Produits Frais France lance DanOn, une plateforme présentée comme le "1er service de recettes personnalisées qui s'adapte aux goûts et habitudes des familles pour leur faciliter le quotidien". Elle est issue des cartons de BETC Digital pour la conception du programme DanOn et la réalisation du site et des applications et de Publicis ETO sur la partie architecture de la base de données.
Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.
Last week, Twitter suffered a 25% drop in stock price upon the announcement of its first-quarter earnings. Remember, this is a high-growth tech stock, so despite delivering first quarter revenues of $436 million - up 74% YOY - the stock got crushed because analysts estimates were for $457 million.
While both Millennials and Baby Boomers share an interest in health and wellness products, the two age groups greatly differ in the ways they shop and the specific foods and product attributes they seek, according to a consumer survey by...
Coca-Cola is to introduce a “one brand strategy” where its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life will fit underneath the Coca-Cola master brand rather than being marketed as separate brands.
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."
The definitive merger agreements creates The Kraft Heinz Company, which will make it the third largest food and beverage company in North America and the fifth largest food and beverage company in the world.
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