Food&Bev - Edible News (FMCG & Retail)
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The UK’s top storytelling brands 2015

The UK’s top storytelling brands 2015 | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.
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Diageo sells U.S., UK wine interests for $552 million | Reuters

Diageo sells U.S., UK wine interests for $552 million | Reuters | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Drinks group Diageo (DGE.L) has agreed the $552 million sale of its major wine interests to Treasury Wine Estates, it said on Wednesday, as part of its drive to shed non-core assets.
Gwladys HALL's insight:

Cork up! ,,, "non-core assets for sale at Diageo.

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Bacardi acquires Leblon cachaça brand - Drinks Business Review

Bacardi acquires Leblon cachaça brand - Drinks Business Review | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Privately held spirits company Bacardi has acquired Leblon, along with its Leblon cachaça brand, for an undisclosed amount.
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Morrisons appoints Procter & Gamble European boss Irwin Lee as non-executive

Morrisons appoints Procter & Gamble European boss Irwin Lee as non-executive | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Morrisons has appointed Procter & Gamble’s vice-president and managing director of Northern Europe Irwin Lee as non-executive director.
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DanOn, la nouvelle plateforme de Danone

DanOn, la nouvelle plateforme de Danone | Food&Bev - Edible News (FMCG & Retail) | Scoop.it

Danone Produits Frais France lance DanOn, une plateforme présentée comme le "1er service de recettes personnalisées qui s'adapte aux goûts et habitudes des familles pour leur faciliter le quotidien". Elle est issue des cartons de BETC Digital pour la conception du programme DanOn et la réalisation du site et des applications et de Publicis ETO sur la partie architecture de la base de données.

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Starbucks, Costa Coffee Lead on Social Media

Starbucks, Costa Coffee Lead on Social Media | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.
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Mondelez Partnership Speeds E-Commerce Growth

Mondelez Partnership Speeds E-Commerce Growth | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.
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A Lot For CPG Brands To Like In Twitter

A Lot For CPG Brands To Like In Twitter | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Last week, Twitter suffered a 25% drop in stock price upon the announcement of its first-quarter earnings. Remember, this is a high-growth tech stock, so despite delivering first quarter revenues of
$436 million - up 74% YOY - the stock got crushed because analysts estimates were for $457 million.
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Organic, renewable…and disruptive: Welcome to the third industrial revolution

Organic, renewable…and disruptive: Welcome to the third industrial revolution | Food&Bev - Edible News (FMCG & Retail) | Scoop.it

We are entering a new economic paradigm based on clean energy and organic agriculture, says American economist and social theorist Jeremy Rifkin.


Via Vitagora
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Mondelez Names EVP, Research, Development & Quality

Mondelez Names EVP, Research, Development & Quality | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
The CPG industry veteran brings extensive global leadership experience and a consumer-centric mindset to the role.
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Rescooped by Gwladys HALL from Science into- Silver Foods and Baby Boomers
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Boomers, Millennials seek different healthy foods: Survey - Supermarket News

Boomers, Millennials seek different healthy foods: Survey - Supermarket News | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
While both Millennials and Baby Boomers share an interest in health and wellness products, the two age groups greatly differ in the ways they shop and the specific foods and product attributes they seek, according to a consumer survey by...

Via Alan Marson
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Coca-Cola moves to ‘One Brand’ strategy, scrapping individual brand campaigns

Coca-Cola moves to ‘One Brand’ strategy, scrapping individual brand campaigns | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Coca-Cola is to introduce a “one brand strategy” where its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life will fit underneath the Coca-Cola master brand rather than being marketed as separate brands.
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Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool

Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Instagram has launched a new targeting segment for advertisers, which allows brands to reach people who are highly engaged with content related to Black Friday, Cyber Monday and Christmas purchases.
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Almost Half Of U.S. Schools Have A Farm To School Program

Almost Half Of U.S. Schools Have A Farm To School Program | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
4,322 school districts operating approximately 40,328 schools and serving over 23 million students in all 50 states now have Farm to School programs.

Via Ecoplum
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{Ma vie plus légère} La tendance "digital detox" |

{Ma vie plus légère} La tendance "digital detox" | | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Remettre sous contrôle son smartphone, c'est possible! Pistes et liens pour entamer une détox digitale.
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Victoria's Secret to expand into the Southwest with tenth UK store

Victoria's Secret to expand into the Southwest with tenth UK store | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
US lingerie retailer Victoria’s Secret is poised to continue its UK expansion by opening its first store in the Southwest of England.
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2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More

2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.
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New Marketing Machinery

New Marketing Machinery | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."
Gwladys HALL's insight:

Kimberly-Clark Execs Detail Marketing Strategies

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What is the definition of natural foods?


Via Alan Marson
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Alan Marson's curator insight, April 20, 2015 8:58 AM

Searching for a standard of food we class as 'natural' in different ways has been a long discussion spanning decades.

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Heinz and Kraft Ink Merger Deal to Create Food Giant

Heinz and Kraft Ink Merger Deal to Create Food Giant | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
The definitive merger agreements creates The Kraft Heinz Company, which will make it the third largest food and beverage company in North America and the fifth largest food and beverage company in the world.
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Heinz to merge with Kraft to create US food giant

Heinz to merge with Kraft to create US food giant | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Kraft shareholders will receive $16.50 a share and own 49pc of The Kraft Heinz Company in a mega-merger to create the fifth largest food and drink company in the world
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Six reasons why older consumers deserve attention in 2015 – and why not to obsess over Millennials | Silver Group

From health to technology to travel and giving back. Savvy marketers will look beyond today’s headlines and leverage the trends that unlock the unrivalled spending power only Boomers can provide.

This summary from a tongue in cheek article in HuffPo written by a senior chap from AARP – (so it is US focussed but the principles apply to most developed economies).


Via Alan Marson
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Online Field Trips - Zone

Online Field Trips - Zone | Food&Bev - Edible News (FMCG & Retail) | Scoop.it
Using technology to help Tesco put a healthy relationship with food at the top of every child's menu
Gwladys HALL's insight:

Helping a million kids have a better relationship with their food.

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