Marketing that Matters
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Marketing that Matters
Marketing is being redefined, but it's still a PERSON at the center!
Curated by Jackie Bivins
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Insights on shopper and retailer trends for 2014

Insights on shopper and retailer trends for 2014 | Marketing that Matters | Scoop.it
Gareth Pearson, CEO of BMi Research provides top observations on retail and shopper environment, highlighting 11 key areas of development.
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Meet the Millennials: The Consumers to Change It All - The Next Web

Meet the Millennials: The Consumers to Change It All - The Next Web | Marketing that Matters | Scoop.it
Meet the Millennials: The Consumers to Change It All
The Next Web
As their purchasing power increases and the Millennials continue to drive consumer demand, it's necessary to reevaluate this generation and develop strategies for engaging them.
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An Open Letter to Ad Agencies from the Baby Boomers - Business 2 Community

An Open Letter to Ad Agencies from the Baby Boomers - Business 2 Community | Marketing that Matters | Scoop.it
Business 2 Community
An Open Letter to Ad Agencies from the Baby Boomers
Business 2 Community
We'd like to talk to you about the way that some of your companies are marketing their products to Baby Boomers.
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New Study Gets Inside the Heads of Male Shoppers - CSNews Online

New Study Gets Inside the Heads of Male Shoppers - CSNews Online | Marketing that Matters | Scoop.it
New Study Gets Inside the Heads of Male Shoppers CSNews Online According to the just-released Men on a Mission study by Daymon Worldwide, 52 percent of primary male shoppers in the United States were personally responsible for about 78 percent of...
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RESEARCH NEWS: Five personas of the millennia ... - B2B Marketing

RESEARCH NEWS: Five personas of the millennia ... - B2B Marketing | Marketing that Matters | Scoop.it
Millennials (17-31 year olds) fall into five different personas, according to The Millennial Index. The study revealed 28 per cent of Millennials are 'digital window shoppers'. These people are less engaged online than many of ...
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Tweet-a-coffee: A New Millennial Marketing Strategy | Millennial ...

Tweet-a-coffee: A New Millennial Marketing Strategy | Millennial ... | Marketing that Matters | Scoop.it
Starbuck's new Tweet-A-Coffee program is the ultimate way to connect their brand with Millennials via social media.
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Frugal millennials leading way in hunting for bargains this holiday season - The State Journal-Register

Frugal millennials leading way in hunting for bargains this holiday season - The State Journal-Register | Marketing that Matters | Scoop.it
Frugal millennials leading way in hunting for bargains this holiday season The State Journal-Register He says he is slated to pay it off in 10 years if all goes according to plan - although it takes between 25 to 30 percent of his income as an...
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Knowing what shoppers want before they know it - gulfnews.com

gulfnews.com Knowing what shoppers want before they know it gulfnews.com Some people are less comfortable being watched in the offline world, prompting many in the business to promise to use only anonymised and aggregated data unless shoppers...
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Destination Client Loyalty Tied to Engagement - Business 2 Community

Destination Client Loyalty Tied to Engagement - Business 2 Community | Marketing that Matters | Scoop.it
Destination Client Loyalty Tied to Engagement Business 2 Community Knowing why your audience cares is as important as knowing what they care about, feels Erica Friedman, President of Yurikon LLC in New York, creator of “Microniche Marketing” (TM),...
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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis
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María Dolores Díaz Noguera's curator insight, November 8, 2013 6:03 AM

Amazing

Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Bornstein Law & Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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Millenials to outspend Baby Boomers by 2017 | Chain Store Age

Millenials to outspend Baby Boomers by 2017 | Chain Store Age | Marketing that Matters | Scoop.it
RT @ljgillespie: #Millenials to outspend Baby Boomers by 2017 via @ChainStoreAge http://t.co/cEoTb8ErPh
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Special Report: The Future of Retail - Home Accents Today

Special Report: The Future of Retail - Home Accents Today | Marketing that Matters | Scoop.it
Special Report: The Future of Retail
Home Accents Today
As shoppers' purchasing and personal data becomes more available and less costly, it will become easier to predict shopping behavior, needs and desires, and to tailor offers and communications.
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Social Media Advertising Is Now A Top Factor In Influencing Shopper Decisions

Social Media Advertising Is Now A Top Factor In Influencing Shopper Decisions | Marketing that Matters | Scoop.it
Social Media Insights ;is a daily... (Social Media Advertising Is Now A Top Factor In Influencing Shopper Decisions: Social Media Insights is a daily...
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trendwatching.com's Trend Briefing covering "7 Consumer Trends To Run With In 2014"

trendwatching.com's Trend Briefing covering "7 Consumer Trends To Run With In 2014" | Marketing that Matters | Scoop.it
7 Consumer Trends To Run With In 2014, impacting behaviors in retail, health, and more. @trendwatching #insights http://t.co/ywSZhd17op
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Fake it til you make it: Middle class tries upscale - Yahoo!7 News

Fake it til you make it: Middle class tries upscale
Yahoo!
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The Difference Between Baby Boomers, Gen X And Gen Y [Infographic]

The Difference Between Baby Boomers, Gen X And Gen Y [Infographic] | Marketing that Matters | Scoop.it
Generation Y are the largest consumer group in U.S. history and are the target group that almost all major corporations are desperate to impress.
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How to change consumer behavior with video storytelling ...

How to change consumer behavior with video storytelling ... | Marketing that Matters | Scoop.it
An interview with Doug Simon of D S Simon Productions. What's the most effective way to persuade? Use video storytelling. Doug Simon of D S Simon Productions and Jim Delaney, Marketwired's CEO discussed video ...
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5 Ways To Use LinkedIn In Your Social Media Strategy

5 Ways To Use LinkedIn In Your Social Media Strategy | Marketing that Matters | Scoop.it
Your brand has a Facebook page and a Twitter profile, and you use them regularly. You may even be on Pinterest and Instagram, too. They’ve really helped you build up a following and promote your content.

Via Thomas Faltin
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Demographic Data And Social Media - Business Insider

Demographic Data And Social Media - Business Insider | Marketing that Matters | Scoop.it
Each social media platform has a unique identity based on who uses the network and how they're engaging on the site. As network usage develops, each lends itself differently to brands, depending on who their target ...
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How technology reveals the kind of shopper you are - IBNLive

How technology reveals the kind of shopper you are - IBNLive | Marketing that Matters | Scoop.it
IBNLive
How technology reveals the kind of shopper you are
IBNLive
Marketers and mobile app developers have developed creative new ways to help shoppers find what they want for less.
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A Gen Y Perspective: Keeping Your Brand Alive in Social Media | Millennial Marketing

A Gen Y Perspective: Keeping Your Brand Alive in Social Media  | Millennial Marketing | Marketing that Matters | Scoop.it
Today's post is by Guest Blogger, Brian Sweet There’s a reason why Zappos has been so successful in utilizing social media.

Via Tamara Thorpe
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Three Strategies for Marketing to Millennial Women

Three Strategies for Marketing to Millennial Women | Marketing that Matters | Scoop.it
While the rest of us have been busy aging, it turns out Millennials have, too. Take a look at that young mother pushing her stroller into Starbucks.

Via Joao Mendes
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20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC] - AllTwitter

20 Marketing Statistics That Will Drive 2014 [INFOGRAPHIC] - AllTwitter | Marketing that Matters | Scoop.it

Web-based digital asset management company WebDAM created an infographic to look ahead to 2014 marketing trends.

According to the company’s research, social media budgets are expected to double over the next 5 years – that’s a whole lot of Twitter Promoted Trends – and 65% of people are visual learners, hence the industry-wide shift towards visual content.

Below, check out 20 marketing stats that are predicted to drive 2014.

Perhaps the biggest one? 78% of CMOs, per WebDAM, think custom content is the future of marketing. And Twitter plays a huge role in that.


Via Mau
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What Pew’s Creators and Curators Study Means for Content Marketers

What Pew’s Creators and Curators Study Means for Content Marketers | Marketing that Matters | Scoop.it

Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 29, 2013 11:19 PM

Interesting to see the role of content curators starts to be measured in studies like this.


I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 

malek's curator insight, October 30, 2013 8:38 AM

Imagine this Venn digram

-54% of the sample are content creators.

-52% are curators

-40% create and curate

The overlap is an explosion in curation role, helped by the eruption in visual content curation

Neil Ferree's curator insight, October 31, 2013 11:22 AM

This helps answer the question: Why is Social Marketing Important?

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Under the Influence: Consumer Trust In Advertising

Under the Influence: Consumer Trust In Advertising | Marketing that Matters | Scoop.it

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens


Via Tourism Australia
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