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The importance of strategic marketing plans - Bizcommunity.com

The importance of strategic marketing plans - Bizcommunity.com | Consumer Insights and Trends | Scoop.it
The importance of strategic marketing plans
Bizcommunity.com
No matter what size a business is, it is important to implement some marketing activities in order to make people aware of your organisation.
Adam Hembroff's insight:

A very simplified observation on the "importance of strategic marketing plans" that leaves out one very important detail; define what you want to accomplish.  Without that piece, your strategic marketing plan will be a lot less effective.  Defining what you want to accomplish as part of the process of developing your strategy may also help provide direction in other areas of your business.

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Digitally Marketing: Measure your marketing efforts correctly - Talking New Media

Digitally Marketing: Measure your marketing efforts correctly - Talking New Media | Consumer Insights and Trends | Scoop.it
Digitally Marketing: Measure your marketing efforts correctly
Talking New Media
What is the single biggest mistake you can make marketing your magazine app? Thinking you can measure a media channel in isolation from your other efforts.
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The 4 factors influencing consumer behavior

The 4 factors influencing consumer behavior | Consumer Insights and Trends | Scoop.it
Find out what are the factors influencing consumer behavior, how they work and how to better understand them in order to better meet consumers' expectations and improve your marketing strategy.
Adam Hembroff's insight:

A good review on some of the primary sources of influence on consumer behavior.

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ben matthew's curator insight, September 2, 2014 12:31 AM

Four factors marketers should consider and understand in order to gain better insights into consumer behavior which can be useful in marketing campaigns...What motivates and influences them to choose one brand over another?

Brett Reid's curator insight, October 2, 2014 6:42 AM

The article explains Four main forces/ factors marketers should focus on to gain better insight into  consumer behavior which can be useful in promotional campaigns. determine why a consumer chooses one brand over another.

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3 Mobile Marketing Trends for 2014 - Top Tech News

3 Mobile Marketing Trends for 2014 - Top Tech News | Consumer Insights and Trends | Scoop.it
3 Mobile Marketing Trends for 2014
Top Tech News
In 2014, Forrester Research expects new mobile-centric ad formats to emerge, more effective mobile video inventory to grow, and more mobile ad network inventory to shift to the exchanges.
Adam Hembroff's insight:

Observing foreign markets can often offer valuable insight into different opportunities locally, but it will be very interesting to see how mobile markets involve in locations that have a large potential consumer base combined with the relative "newness" of the technology in that market.  In the United States, I would assume that the majority of consumers were first exposed to landline phones and transitioned into cell phones.  In comparison, how many families in less developed countries, like China or India, will own a cell phone without ever owning a landline?  For those families, how many of them will choose to purchase a smart phone instead of a computer?  How will those differences impact the evolution of mobile technology?

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What Do Consumers Know, And When? (Craig Douglass On Consumers) - Arkansas Business Online

What Do Consumers Know, And When? (Craig Douglass On Consumers) - Arkansas Business Online | Consumer Insights and Trends | Scoop.it
What Do Consumers Know, And When? (Craig Douglass On Consumers) Arkansas Business Online In fact, Nielsen continues to be the leading consumer research company, providing clients and the public at large with an understanding of consumers and...
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