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Rescooped by Vicky Loi from Integrated Brand Communications
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14 Ways to Establish Brand Personality on Social Media

14 Ways to Establish Brand Personality on Social Media | Consumer in Web 2.0 | Scoop.it
Are you using social media to build brand personality? Check out these 14 features of Facebook, Twitter, and Google+ that will help build your image. I love social media. I love everything about it. I love that I’m able to keep up with friends and family. I love that I’m able to read excellent content from across the world, and I love that I can interact with my favorite brands. You know what else? I’m not the only one who loves social media. In fact, almost 2 billion users log into the big three (Facebook, Twitter, and Google+) every month. Now, we're sure there’s bound to be some overlap between networks in that statistic. However, it’s time you start using these platforms as a place to express your brand personality, and build real relationships with fans.
Via Russ Merz, Ph.D.
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Rescooped by Vicky Loi from Tourism Social Media
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The Digital Elite - catering for hyper-connected travellers [INFOGRAPHIC]

The Digital Elite - catering for hyper-connected travellers [INFOGRAPHIC] | Consumer in Web 2.0 | Scoop.it
“ Gone are the days when travel brands think about device (mobile, tablet, PC) specific traffic. Connected travellers have changed everything.”
Via Wendy Forbes
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