Which Is Better For Retail Sales, Online Or Offline Customer Engagement? Forbes Sometimes a consumer can shop online and make a purchase with a few clicks of the mouse (or taps on the screen).
Elly Nooyen's insight:
In this article, consumer engagement is the relying fact on whether or not retail sales are better off online or offline. All consumers are different, some pefer to physically go to a store whereas others are comfortable with shopping online, not needing to view or try the product before purchasing it. This article also states that it is difficult to measure the consumer engagement between both online and offline shopping, so they have to present both and the most desirable options to all consumers, so they have the final decision to engage in retail shopping however they like. It is definitely saying that consumer engagement is one of the most important factors when coming to all sales and that consumers have to be satisified if buying either way, online or offline.
In my opinion I believe that 'offline' shopping is a trend that is here to stay, whether or not online shopping stays just as successful as it is, I think that consumer engagement is better for retail sales as consumers can be certain of their purchases and the quality of them before buying them.
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