Consumer Engagement Week 1
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Consumer Engagement Week 1
Consumer engagement and why it's important
Curated by Ben Hamer
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Rescooped by Ben Hamer from Leadership to change our schools' cultures for the 21st Century
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What Is Successful Technology Integration?

What Is Successful Technology Integration? | Consumer Engagement Week 1 | Scoop.it
This guide is organized into four sections:

Introduction
Why Integrate Tech?
What Is Tech Integration?

Resources for Tech Integration





Technology integration is the use of te

Via Grant Montgomery
Ben Hamer's insight:

This article was effective because it explained exactly what technology integration is. The article says that successful technology integration occurs when using technology is 'routine and transparent', easily accessible and able to complete the required tasks and supports their curricular goals. Technology integration is important in education because it should allow students to do things in a more timely manner and their work should also be presented in a more professional manner. I also believe it's important because it prepares students for what the real world is becoming which is becoming more and more reliant on technology year on year which is why it's important to integrate technology at the younger ages.

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Ben Hamer's curator insight, March 21, 2013 5:07 AM

This article was effective because it explained exactly what technology integration is. The article says that successful technology integration occurs when using technology is 'routine and transparent', easily accessible and able to complete the required tasks and supports their curricular goals. Technology integration is important in education because it should allow students to do things in a more timely manner and their work should also be presented in a more professional manner. I also believe it's important because it prepares students for what the real world is becoming which is becoming more and more reliant on technology year on year which is why it's important to integrate technology at the younger ages.

Danielle X's comment, March 21, 2013 6:46 AM
This article introduced what technology integration is, and i believe technology integration is very important in the school. There is an example which just happened couple days ago in AUT, due to internet break down, there was no way to access internet in the campus, a scheduled presentation in my class was canceled, many students were complaining that they couldn't submit their online tests..As we can see how much we rely on technology in study, technology plays a very important role in education.
Mohammed Bin Afif's comment, March 21, 2013 10:59 PM
Technology integration is very important to achieve an integrated marketing communication strategy. Prior to technological advances such as mobile phones and the internet businesses had little chance to have reciprocal communication with consumers. Now that marketing has more channels due to new technology the marketing effort must be integrated to ensure one message is reaching consumers to maximize the result from the advertising and not to mislead or confuse consumers with different messages about the same brand. Overall a good article on technology integration, it would be nice to see the implications for marketing described however.
Rescooped by Ben Hamer from Public Relations & Social Media Insight
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Coca-Cola Clarifies: Social Media Is "Crucial" & Drives In-Store Sales

Coca-Cola Clarifies: Social Media Is "Crucial" & Drives In-Store Sales | Consumer Engagement Week 1 | Scoop.it

A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. ... After the AdAge article created a lot of buzz this week (ironic, isn’t it?), Coke went out of its way today to emphasize that social media plays a “crucial role” in its online marketing, and has been driving in-store Coke sales. Wendy Clark, Coca-Cola’s Senior Vice President of Integrated Marketing Communications and Capabilities, wrote a response to the conversation on the company website: None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates marketplace impact, consumer engagement, brand love and brand value. Reach, engagement, love and value are the markers of success we use for our campaigns. We measure these in a variety of ways, often with our media partners. In beta testing with Facebook, we’ve been able to track closed-loop sales from site exposure to in-store purchase with very promising initial results that are above norms for what we see with other media....


Via Jeff Domansky
Ben Hamer's insight:

This article is important because it talks about Coca-Cola, one of the worlds leading brands and how important they see social media in advertising or marketing their product and generating sales. Coke says that social media is 'crucial' in advertising their product. The article states that Coke see social media as being very important in creating 'marketplace impact, consumer engagement, brand love and brand value'. This is important because more and more people are using social media sites such as Facebook and Twitter to gain information and therefore it makes sense for large brands to make use of social media to advertise and market their product or brand because by doing so they are creating greater brand awareness thus creating consumer engagement because the possible consumer will for example see the brand advertised on Facebook and then they can make the decision whether they desire the product or not.

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Sisyliana Halim's curator insight, August 21, 2013 2:39 AM

 This article shows the importance of intergrating the social channel into the brand you are working for or trying to promote. Coke states that social is crucial espically in this day and age where social media plays a crucial role in its online marketing. The senior Vice president stated a very important thing which is " None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates marketplace impact, consumer engagement, brand love and brand value."

 

Which is true because i think without intergrating other concepts into the way we market it would not be as effective as they would like. Using a platform such as Facebook, youtube and Twitter in the right way allows these intergration to be successful, if not i beleive that cokes marketing campaign would not be as effective as they would like. Again we have to start thinking about effectively using the different social media platforms we are given today and intergrate that to the differnet segments and target markets we are trying to aim for. 

Sean Peh's comment, August 22, 2013 6:25 AM
If it wasn't obvious enough, by now everyone should be able to agree that social media is one of the biggest things in the world and almost everyone uses social media such as Facebook, Twitter, Youtube, etc. As was mentioned, even one of the biggest if not the biggest brand which is coke uses social media to promote and create awareness for its brand.
Thapthim (Thim) Phithak's curator insight, August 22, 2013 11:51 PM

This article evident that advertising their coca cola brand through social media is the most effective way. It talks about the importance of integrating the social channel, coca cola clearly state that social media is crucial, by advertising the brand through social media will make the brand become more recognise or sustain its recognitions world wide. I agree with the article since most social media are easy to access plus cheap, so why not use it as their advantage to be successful.