Fuse is a youth marketing agency that connects brands with teens and young adults through sports, music, fashion, gaming and other interests. We help brands reach a mass audience while maintaining credibility with key influencers.
kevin bang's insight:
This article gives a good explanation on what consumer engagement is and its importance within marketing. The article did not just give a broad definition but instead, went into further detail on what it is. Which in my opinion, is important for those who are interested in that particular field.
Utilizing this concept allows marketers to share their dialogue with their consumers more easily. Doing so, can also make the consumers feel more attached to their brand, making it more likely for them to also buy it, which is mentioned in the article itself. From reading this article, I think that without consumer engagement, there would be a negative yet significant impact on us. We wouldn't have what we have now if it weren't for it. And with technology of today, it has made communication between the marketers and consumers far more easier than it was before.
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