So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.
In recent economic climate, Integration of marketing technique is essential. In terms of online marketing campaign, it is believed that the companies have not been focusing well on that consumers are able to scheme their site with ease. Any good production result consists of ease and convenience of accessing. In order to produce high conversional rate, company should concentrate on streamlining their own website, and make sure they are always navigate with ease and user friendly for consumers.
Based on the definition of IMC, IMC is generating a voice of company which straightly speaks to various customers. Nowadays, it has been even more significant as the social media is coming up, and this will keep undergoing over these years. When you serve a customer, you will ensure you have a right communication with the customer, so as to deliver a right message at that very right time.
Greater recognitions and more eye attractions is what any global company expects. In the field of enterprise commerce, global company is seeking to catch, obtain and transfer this population onto purchasing made. It is obvious that global brand is able to use social game for achieving a large active user’s population.
Social gaming player is actively engaged with others, and publishing results of the achievement to others outside gaming experience. However, on the network, both playing indirectly and recommendations to others through the “Like” button. It is the important functioning button for spreading of opinion, and it has been significant to global brands for many years. So social gaming should be a newly way to engage in consumer’s behaviors.
Brand is significant as it separates a product/service at the thoughts of the customers from other competitive offerings. The differences prevent a slip into products commoditization, and it leads to environments where customer’s choices focus mostly on pricing. Branding supports bigger gross margins, and it is why most products seem mostly the same but on different prices.
In my opinion, brand provides a connection. Being the consumers, we tend to expect things surrounding us are familiar. For this reason, brand becomes familiar in our lives and we seek them out, such as, toothpaste from Crest, shoes from Nike, soft drink from Coca-Cola. As we live with the familiar ones, we build the long term relationship with brand. Walter Landor stated that "Products are made in the factory, but brands are created in the mind." Whereas brand means differences to consumer, the main point is the connection between the brands and the consumers.
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